TKO By MAGMA Awarded Movie Of The Year By Newschoolers As lovers of deep snow, crazy skiing, and endless stoke, ski movies have captivated riders since the 1950s when Warren Miller began releasing films. Ski movies have transformed over the past 70 years, with an avalanche of films after the release of The Blizzard of Aahhh’s in 1988, followed by the creation of now monumental film producers such as Matchstick […] Featured Video Zach Suffish | January 21, 2026 0 Comments
The 3 Companies that Dominate Skiing Retail When browsing for new ski gear, you’ll encounter countless brands with seemingly endless options. To find the best equipment, it’s important to know what each company offers and how the brands differ. Like most industries, the ski world has seen many once-independent companies absorbed into a handful of large corporations. This isn’t inherently negative, but it is helpful to know […] Gear Zach Suffish | December 4, 2025 0 Comments
[VIDEO] ORNADA: The First Ever Armada Skis Team Film Armada Team Movie Teaser Release: Landing Fall 2025 Armada has been at the forefront of freeskiing for over 20 years, inextricably linked to the revolution that reshaped a sport and created a culture. In all that time, the brand has never produced a feature ski movie with the entire team. “ORNADA” is the Armada film we’ve been waiting for. “ORNADA” […] Featured Video Gregg Frantz | March 24, 2025 0 Comments
[VIDEO] Todd Ligare Drops Insane New Video “Prototype” from Valdez, AK Follow legendary big mountain skier Todd Ligare on this insane trip to Valdez, Alaska. Fortuitous weather, immaculate snow, and stability allowed the crew to attack little-explored terrain in ideal conditions. Ligare is known for skiing some of the gnarliest lines in the world and this video certainly does not disappoint. “There’s so much excitement rolling into these trips, and we […] SnowBrains | March 20, 2024 0 Comments
VIDEO: “In The Meantime,” A Tanner Hall Film, Just Dropped [arve url="https://youtu.be/hjX3rhC7838"] SnowBrains | November 1, 2019 Likes Tweets 3 Comments
Chinese Consortium Wants to Buy Maker of Salomon, Arc’teryx, Armada, and Atomic for $5.5-Billion Finnish company Amer Sports Corporation, the manufacturer of recognized brands including Salomon, Arc’teryx, Armada, and Atomic, confirmed that it has received interest from a Chinese consortium for a $5.5-billion buyout. ANTA Sports Products Limited and the Asian private equity firm FountainVest Partners would like to acquire the entire share capital of Amer Sports. ANTA Sports, already home to high-end ski label […] Gear SnowBrains | September 14, 2018 0 Comments
Happy 420: “Tanner Hall and the Athlete’s Case for Cannabis” – by The New Yorker Is this for real? Our beloved stoner athlete Tanner Hall has been making unprecedented moves in the action sport community. He is one of the first high level athletes to endorse pot as helpful substance to his training and his success. Tanner said “[I] used it when I competed at the X Games,” he mentioned, “It helps with the stress, with […] Keenan Grady | April 19, 2016 12 Comments
Armada Headquarters Leaving Sunny SoCal for the Greatest Snow on Earth Armada Ski Company is packing its bags and heading east, leaving its long time Costa Mesa, California offices and heading to Park City, Utah. The move puts Armadas headquarters closer to the mountains than their previous location of sunny Southern California, where the closest resort, Big Bear is a two hour drive, and Mammoth close to six. Park City will […] Jesse Cassidy | December 15, 2014 0 Comments
Sick Pillow Skiing in B.C. | Tanner Hall & the Armada Crew Get Deep in “AR ϟ BC” This is clearly one of the better videos that has come out in Fall 2013. The music is spot on, the snow is deep, and the pillows are soft. We’ve never skied Armada skis, but after watching this video, we want a pair. These guys and these skis make it look easy. Tanner Hall is clearly back. Double backs, pillows in sketchy snow, big airs to big stomps, the full package. All this was filmed at Retallack snow cat operation in British Columbia, Canada. […] Featured Video SnowBrains | November 8, 2013 3 Comments
Top 10 Park Skis of 2014 Park skis are an big piece of any park oriented human’s quiver. If you love park, you’ve gotta have a park ski and an all mountain ski. What’s great is that there is a blurring of this line. One of our guys here at SnowBrains uses his all mountain ski in the park as well. One less ski to carry around with ya. What do you think about this list? Any skis missing from here that you trust in the park? To read the full reviews of the ski below, just hit the links: […] SnowBrains | October 18, 2013 1 Comment
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