Icebreaker Celebrates Female Ski Patrollers with โPowder & Powerโ Campaign Since 1995 icebreaker has been trailblazing natural performance apparel. At the heart of the company lies transparency, responsibility, and innovation. Its mission is movement towards a more natural way of living and push the status quo. Just this month the New Zealand-based company reached 96.14% of its goal to become 100% plastic-free. Alongside its pursuit of sustainability in performance apparel, […] Industry News Samantha Gates | February 12, 2024 0 Comments
California To Build Wildlife Bridge To Save Mountain Lions These days, endangerment and extinction is the reality for many animals worldwide. In that category, falls mountain lions. Mountain lions (otherwise known as cougars) in California are facing the threat of extinction as a result of inbreeding. Inbreeding is the breeding between related animals. Over time this can be harmful for a species which leads to endangerment. To solve this […] Climbing Breya Bergom | July 12, 2021 7 Comments
Melania Trump Visits Jackson Hole, WY: Meets Boy Scouts, Floats River Melania Trump met with Boy Scouts and rafted down the Snake River to kick off a two-day trip to Wyoming to promote her youth initiative. The first lady intends to actively support U.S. national parks with her visit. Related: VIDEO: President Trump Claims he was the Perfect Snowboarder 10-Years Agoโฆ Mrs. Trump spent about 20 minutes greeting the uniformed scouts […] SnowBrains | October 5, 2019 2 Comments
Let Squaw Valley Decide its Future | Incorporate Olympic Valley Campaigned Launched On behalf of Olympic Valley, better known as Squaw Valley, Incorporate Olympic Valley (IOV) launched a campaign today to incorporate Olympic Valley, granting the town greater autonomy from Placer County. Incorporate Olympic Valley was formed in 2013 by residents of the valley who wanted more […] SnowBrains | March 25, 2014 1 Comment