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Icebreaker Celebrates Female Ski Patrollers with “Powder & Power” Campaign

ski patrollers women's program

Since 1995 icebreaker has been trailblazing natural performance apparel. At the heart of the company lies transparency, responsibility, and innovation. Its mission is movement towards a more natural way of living and push the status quo. Just this month the New Zealand-based company reached 96.14% of its goal to become 100% plastic-free. Alongside its pursuit of sustainability in performance apparel, […]

Post Tag for Industry NewsIndustry News
Samantha Gates | February 12, 2024
0 Comments

California To Build Wildlife Bridge To Save Mountain Lions

Mountain Lion, California Mountain Lions

These days, endangerment and extinction is the reality for many animals worldwide. In that category, falls mountain lions. Mountain lions (otherwise known as cougars) in California are facing the threat of extinction as a result of inbreeding. Inbreeding is the breeding between related animals. Over time this can be harmful for a species which leads to endangerment. To solve this […]

Post Tag for ClimbingClimbing
Avatar photo Breya Bergom | July 12, 2021
7 Comments

Melania Trump Visits Jackson Hole, WY: Meets Boy Scouts, Floats River

Melania Trump meets boy scouts

Melania Trump met with Boy Scouts and rafted down the Snake River to kick off a two-day trip to Wyoming to promote her youth initiative. The first lady intends to actively support U.S. national parks with her visit. Related: VIDEO: President Trump Claims he was the Perfect Snowboarder 10-Years Ago… Mrs. Trump spent about 20 minutes greeting the uniformed scouts […]

Avatar photo SnowBrains | October 5, 2019
2 Comments

Let Squaw Valley Decide its Future | Incorporate Olympic Valley Campaigned Launched

On behalf of Olympic Valley, better known as Squaw Valley, Incorporate Olympic Valley (IOV) launched a campaign today to incorporate Olympic Valley, granting the town greater autonomy from Placer County. Incorporate Olympic Valley was formed in 2013 by residents of the valley who wanted more […]

Avatar photo SnowBrains | March 25, 2014
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