Gear

Board Budder: High Performance, PFAS-Free, Biodegradable Ski and Board Wax

Board Budder is a high-performance alternative to traditional paraffin-based waxes for skis and snowboards that is 100% environmentally friendly. The idea was started in 2022 by Founder Erik Smith, CEO, and cofounder Zeke Greer in Smith’s garage in Salt Lake City, Utah. A lot has changed since back then, when Board Budder was still in the testing and proving phase and […]
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Avatar photo Gregg Frantz |
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onX Maps Launches 60% Off Backcountry Sale Ahead of Winter Season

onX, a leading provider of digital mapping tools for off-road and backcountry enthusiasts, kicked off its “Support Your Forecast Sale” with discounts up to 60% on select products. The promotion, active through this link, targets adventurers preparing for ski touring, snowmobiling, and other winter pursuits in rugged terrain, and a portion of each purchase supports local avalanche centers. onX Backcountry […]
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Avatar photo SnowBrains |
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Swiss Startup PROVUU Unveils Augmented-Reality Goggles Designed to See Through Fog and Flat Light

AR goggles

For a group of friends and engineers who love the mountains, inspiration quite literally struck on the slopes during a crash in the fog that left one of them with a concussion. That accident became the catalyst for PROVUU, a Swiss startup building augmented-reality goggles designed to help skiers, snowboarders, and mountain professionals see clearly when visibility drops. Related: Lindsey Vonn […]
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Martin Kuprianowicz |
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[PHOTOS] The Birkin of Skis: $18,600 Hermès “Off-Piste” Skis Offer Racing Stability and Luxury Craft

Hermès has released a pair of alpine skis combining premium materials, refined artistry, and racing-inspired design. The “Off Piste” skis feature a sycamore wood veneer enhanced by the “Jeu d’adresse” design from artist Evan Hecox. Crafted in France and aimed at skiers over 5’5″ tall of all skill levels, these skis meld aesthetic distinction with performance. Related: The Top 7 […]
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Avatar photo SnowBrains |
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Fritschi Unveils New Touring and Freetouring Bindings for 2025-26 Season

fritschi ski

Swiss binding manufacturer Fritschi has announced new additions to its lineup for winter 2025-26, expanding its touring and freetouring range with the introduction of the Xenic plus 12, Xenic plus 10, and Tecton 10 bindings. The new models prioritize safety, downhill performance, and comfort—hallmarks of Fritschi’s long-standing design philosophy. Known for producing bindings entirely in the Jungfrau-Aletsch UNESCO World Heritage […]
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Avatar photo SnowBrains |
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Burton Utilizes A.I. for Graphics on Custom 2026 Snowboard

Burton Snowboards Rail

Burton Snowboards, famous for its innovative designs and influence in the world of snowboarding, is continuing to push boundaries, this time by using artificial intelligence (A.I.) to create the graphic for its 2026 Custom snowboard. As companies begin to roll out their snowboards for the upcoming season, Burton’s use of A.I. in one of its most beloved snowboards has made […]
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Quinn Brophy |
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[GEAR REVIEW] Packasport Journeyer Rooftop Box: Simply the Best

box top

When it comes to hauling gear for outdoor adventures, a reliable rooftop cargo box can make all the difference. There are numerous advantages to owning one, the most obvious being the convenience of extra storage. However, they often come with trade-offs, such as clunky designs, limited accessibility, or reduced aerodynamics. Enter Packasport rooftop boxes, which aim to stand out in […]
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Avatar photo Brent Glogau |
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The SnowBrains Store Holiday Deals: Get Up to 75% Off Quality T-Shirts, Hoodies, Hats, Stickers, and More

SnowBrains gear store

The SnowBrains team is excited to announce that prices across the SnowBrains Gear Store have been slashed by up to 75%  for the holiday period. In time for the winter season, we’re super stoked to bring you a selection of SnowBrains t-shirts, hoodies, caps, and more. All items are made right here in the U.S.A. and offer FAST shipping. Elevate […]
Avatar photo SnowBrains |
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Italian Binding Manufacturer ATK is Changing the Game with the Launch of its New Solid Aluminum ‘HY’ Hybrid Freeride Binding

[Dec. 13, 2024 – Fiorano Modenese, Italy] – ATK, renowned for its cutting-edge ski binding technology, has unveiled the Hy, a revolutionary hybrid ski binding that redefines the balance between alpine-level downhill performance and lightweight touring capabilities. Designed for skiers who seamlessly transition between freeride and ski touring, the Hy offers unprecedented responsiveness, precision, and versatility, making it an ideal companion […]
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Martin Kuprianowicz |
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[PHOTOS] Lamborghini Teams Up With CAPiTA and Union Bindings on Limited Edition $2,000 Snowboard

CAPiTA Snowboards, Union Binding Company, and Automobili Lamborghini have collaborated to create a limited-edition snowboard and binding set, blending high-performance engineering with winter sports innovation. The CAPiTA Warpspeed | Automobili Lamborghini Snowboard and Union Falcor | Automobili Lamborghini Snowboard Binding were unveiled at Mongolia’s Lamborghini Esperienza Neve event. This collaboration aims to enhance the snowboarding experience by combining CAPiTA and […]
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Avatar photo Press Release |
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