Skier Visits to Arapahoe Basin, CO, Up 9% in 22/23 Skier visits to Arapahoe Basin, CO, went up 9% for the 22/23 season compared to last season. However, they remain 25% lower than when they were partnered with Vail Resorts, according to Arapahoe Basin Chief Operations Officer Alan Henceroth. These numbers are a good sign for the resort, as they aim to keep crowds low and end the parking problems they […] Industry News Anton Lengyel | May 31, 2023 0 Comments
High Time to Get Ready for the Australian Ski Season With just slightly over five weeks left until the Australian ski season kicks off, we hope you have all your proverbial ducks in a row. The snow has started falling, with some resorts seeing up to six inches or 15 cm of snow in the last 24 hours, and the Australian Bureau of Meteorology is forecasting up to eight inches […] Industry News Oz Brains | May 3, 2023 0 Comments
The Economics Behind the Success of Multi-Resort Passes Have you ever looked at the multi-resort season passes like Epic or Ikon and wondered how these deals make financial sense to Vail Resorts or Alterra Corporation? After all, at a day pass price of $225-245 for Vail, the $841 season pass breaks even after just four days. You’d be forgiven to think that most people who buy these multi-resort […] Brains Julia Schneemann | May 1, 2023 6 Comments
Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and […] Industry News SnowBrains | January 24, 2023 1 Comment
Unlimited Ski Pass? How About an Unlimited Flying Pass with Frontier Airlines Perfect for Chasing Powder The cost of everything has been increasing this year and airline tickets are no exception. However, if you have been cutting down on travel lately, now may be the best opportunity to make up for the lost time. Frontier Airlines has announced its GoWild! Pass. This annual flying pass gives you unlimited flights for an entire year. For now, you […] Industry News Brent Thomas | November 21, 2022 2 Comments
Ski Resort Ownership: Who Owns Which Mountain Resorts? Over the last decade, there has been a trend toward consolidation of ski resort ownership. Whether you love it or hate it, it can be interesting to see which companies own which resorts. 473 ski areas in the United States operated during the 2022-23 season. Eleven corporations own 103 of those ski resorts or approximately 22%. Below is the list […] Brains Brent Thomas | November 21, 2022 0 Comments
Huge Snow Prompts Early Openings at 13 Ikon Pass Destinations DENVER, CO, November 11, 2022 – Thanks to recent storms, cold temperatures, and the hard work of mountain operations and snowmaking teams across North American destinations, Ikon Pass holders can enjoy early openings at 13 destinations throughout California, Colorado, Utah, Washington, Idaho, and Canada, offering skiers and riders bonus days on the slopes. COLORADO WINTER PARK RESORT – OPEN Winter Park Resort […] Industry News SnowBrains | November 11, 2022 0 Comments
Tamarack Resort, ID, Offering Free Lift Tickets to Epic and Ikon Pass Holders Brought to you by Tamarack Resort Idaho’s Tamarack Resort Offers Free Ski Relief for Epic and Ikon Passholders There’s nothing that takes the joy out of skiing and riding quite like epically long lift lines. To combat what seems to be a growing issue at mega-resorts across the west, Idaho’s Tamarack Resort has announced an ‘epic deal’. The resort, located […] Industry News SnowBrains | February 18, 2022 0 Comments
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