Squaw Valley, CA To Consider Changing Name Since “Squaw” Is a Racial Slur “The English word squaw is an ethnic and sexual slur,[1][2][3] historically used for Indigenous North American women.[4] Contemporary use of the term, especially by non-Natives, is considered offensive, derogatory, misogynist and racist.[1][2][3][4][5][6]” – Wikipedia According to Squaw Valley Alpine Meadows CEO of, Ron Cohen, Squaw Valley is considering changing its name due to the word “squaw” being a racial slur. We realize it is time to re-examine our use of the […] Industry News SnowBrains | June 22, 2020 27 Comments
Colorado Unveils New More Colorful State Logo Colorado has a new, more colorful state logo. Gov. Jared Polis unveiled the image, modeled on the design of the state flag, to reporters Tuesday at the state Capitol. It will replace the green snow-topped triangular mountain that debuted in 2013 at a cost of $2.4 million. Polis said the new image was developed internally at no additional cost and has […] SnowBrains | March 27, 2019 0 Comments
City of Aspen, CO Unveils New Logo Designed at a Cost of $51,000 After a two-year effort to rebrand itself, the city of Aspen just unveiled a new logo, designed at a cost of $51,000, reports the AspenTimes. The roots of the project began in 2013 after Steve Skadron, who has a professional marketing background, was elected mayor. He noticed the city did not have a unified graphic look and no written guidelines […] Industry News SnowBrains | May 11, 2018 0 Comments
Colorado’s New Logo & Motto: “It’s Our Nature” | Do You Like It? Colorado has a new logo and this is it. The motto that goes along with it is: “It’s our nature.” Colorado’s governor decided it was time to have a brand for Colorado and this is what a team of designers came up with for the state’s logo that will soon be ubiquitous within Colorado. We’ll let ‘Brand Colorado’ explain the rest: Like Colorado itself, our new logo combines the familiar with the unexpected. It draws clear influence from our world-famous mountains […] SnowBrains | September 17, 2013 5 Comments
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