Mt. Baker Ski Area, WA, Unveils New Logo Featuring Its Iconic Raven Mt. Baker Ski Area in Washington has a new look, but the same unmistakable Baker soul. The legendary Pacific Northwest ski area recently unveiled a new logo, giving its longtime identity a crisper, more modern look while putting one of the mountain’s most recognizable symbols front and center: the raven. Mt. Baker is not known for flashy resort development or […] Industry News Brent Glogau | August 15, 2026 0 Comments
Breckenridge, CO, Launches New “Kingdom” Campaign Inspired by a Forgotten Piece of History Just over a week ago, I was driving up the I-70 for a day of downhill biking at Keystone, when I passed a large billboard near the exit to Berthoud Pass depicting a ski-bum-esk Ullr, the Norse god of snow, holding a cardboard sign saying, “They left us off the map.” Intrigued yet confused, I saw the small Breckenridge logo […] Industry News Liam Abbott | August 3, 2026 0 Comments
The 2030 French Alps Olympics Has Unveiled its Emblems The 2030 Winter Games are finally starting to take shape, and now, the Games have their official look. On June 18, 2026, the Olympic and Paralympic Games Organizing Committee released the official emblems for the 2030 Winter Olympics and Paralympics in the French Alps in a ceremony in Briançon, France. Inspired by mountains, light, and unity, the emblems, when combined, […] Industry News Quinn Brophy | June 19, 2026 0 Comments
Homewood Mountain Resort, CA, Unveils New Logo Homewood Mountain Resort, California, will move forward with a new look. On June 13, 2026, Homewood Mountain revealed its new logo. What used to be two sweeping peaks is now two bears perched atop a single ski, designed to be a symbol of place, tradition, and belonging. “It represents a mountain steeped in tradition and a lake deeper than time itself. […] Industry News Quinn Brophy | June 15, 2026 0 Comments
Top 5 Vintage Ski Resort Logos Ski resorts have always been about more than just the slopes—they carry a sense of identity and culture that shows up in everything from trail maps to apparel. The resort logo often serves as one of the most lasting symbols. While marketing teams may update logos to keep things modern, it’s often the older designs that leave the strongest impression. […] Brains Brent Glogau | September 18, 2025 1 Comment
The 11 Best U.S. Ski Resort Logos According to SnowBrains Readers In the world of skiing, a resort’s logo is more than just a symbol, it’s a badge of identity and a beacon of the experiences that await. The best ski resort logos capture the spirit and allure of the mountains they represent, blending artistry with a sense of adventure. These emblems not only blanket trail maps and signage but also […] Brains Brent Glogau | July 21, 2024 5 Comments
Ski Austria Releases New Logo — And Suffers Ridicule Ski Austria unveiled its new logo on March 30, 2023, and has been using it on all communication, websites, and representations since April 3, 2023. The new logo was designed by Scholz & Friends, one of Europe’s largest advertising agencies. The press release by Ski Austria stated that the new logo came in conjunction with the streamlining of the name […] Industry News Julia Schneemann | April 12, 2023 0 Comments
Squaw Valley, CA To Consider Changing Name Since “Squaw” Is a Racial Slur “The English word squaw is an ethnic and sexual slur,[1][2][3] historically used for Indigenous North American women.[4] Contemporary use of the term, especially by non-Natives, is considered offensive, derogatory, misogynist and racist.[1][2][3][4][5][6]” – Wikipedia According to Squaw Valley Alpine Meadows CEO of, Ron Cohen, Squaw Valley is considering changing its name due to the word “squaw” being a racial slur. We realize it is time to re-examine our use of the […] Industry News SnowBrains | June 22, 2020 27 Comments
Colorado Unveils New More Colorful State Logo Colorado has a new, more colorful state logo. Gov. Jared Polis unveiled the image, modeled on the design of the state flag, to reporters Tuesday at the state Capitol. It will replace the green snow-topped triangular mountain that debuted in 2013 at a cost of $2.4 million. Polis said the new image was developed internally at no additional cost and has […] SnowBrains | March 27, 2019 0 Comments
City of Aspen, CO Unveils New Logo Designed at a Cost of $51,000 After a two-year effort to rebrand itself, the city of Aspen just unveiled a new logo, designed at a cost of $51,000, reports the AspenTimes. The roots of the project began in 2013 after Steve Skadron, who has a professional marketing background, was elected mayor. He noticed the city did not have a unified graphic look and no written guidelines […] Industry News SnowBrains | May 11, 2018 0 Comments
Colorado’s New Logo & Motto: “It’s Our Nature” | Do You Like It? Colorado has a new logo and this is it. The motto that goes along with it is: “It’s our nature.” Colorado’s governor decided it was time to have a brand for Colorado and this is what a team of designers came up with for the state’s logo that will soon be ubiquitous within Colorado. We’ll let ‘Brand Colorado’ explain the rest: Like Colorado itself, our new logo combines the familiar with the unexpected. It draws clear influence from our world-famous mountains […] SnowBrains | September 17, 2013 5 Comments
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