Wasatch Mountains, UT, Report: The North Face of Mt. Superior in Cringy, Rock-Strewn Powder Snow Report from November 30, 2024 We went for Cardiac Ridge in the Wasatch Mountains, UT, on Saturday. The weather was warm and sunny with a slight breeze when we left the car around 9am. Up and over Cardiff Pass without incident. Across and down into the headwaters of Cardiff Fork. We gawked all around and there were quite few tracks […] Conditions Report Miles Clark | December 2, 2024 1 Comment
Trip Report: 12,779′ Mt. Gibbs “North Face” | Sierra Nevada Mountains, CA Report from May 7, 2024 Yesterday, we went for a line I’ve been drooling over for years. The North Face of Mt. Gibbs, California. The only problem is that when we went to drive up to the Horse Meadows Trailhead, the road was closed… “North Face” 12,779′ Mt. Gibbs Sierra Nevada Mountains, CA Summit (actually a ridgeline): 12,200 feet Car: 7,300 […] Conditions Report Miles Clark | May 8, 2024 0 Comments
[VIDEO] Huge D4 Avalanche at Alyeska Resort, AK, Was a “30-Year Event” Alyeska Resort, AK, experienced a D4 avalanche on Thursday, May 11th, 2023, on a section of the North Face that the mountain team was closely monitoring. The avalanche crown was between 6-10 feet and likely slid on the November 22nd crust. The snow piled in the kettle ponds on the mountain, causing them to overflow and flood the tram base, […] Avalanche SnowBrains | May 15, 2023 0 Comments
Ikon Pass Offers the Good Stuff for Winter 23/24 on March 16 Ikon Pass enters its sixth season as the established community for skiers and riders across the globe offering access to 50+ authentic and unique mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan. On Thursday, March 16, 2023, Ikon Pass goes on sale for the 23/24 season. Current and new pass holders are invited to join the Ikon […] Industry News Julia Schneemann | March 9, 2023 1 Comment
Outpouring of Shock and Grief in the Mountaineering and Skiing Community at Hilaree Nelson’s Death The internet has been flooded with heartfelt and shocked messages at the news of Hilaree Nelson’s death. Hilaree Nelson died while skiing down Manaslu Mountain in Nepal on Monday, September 26, 2022. Hilaree and her climbing and life partner Jim Morrison had reached the summit at 26,781 feet earlier that day after a failed attempt a few days earlier. Related: […] Julia Schneemann | September 30, 2022 4 Comments
REI, Patagonia, and North Face Among Exhibitors Threatening to Boycott Outdoor Retailer Show if It Returns to Utah A conservation group and two dozen outdoor recreation companies, including Patagonia, REI, and The North Face, announced Monday that they would boycott the Outdoor Retailer trade show if it moved from Denver, CO back to Salt Lake City, UT. The group accused Utah’s leaders of trying to remove protections for national monuments and public lands. Related: Patagonia Refuses to Supply […] Industry News SnowBrains | February 15, 2022 0 Comments
3 Outdoor Industry Giants Join Facebook Boycott by Pulling Their Advertising in Support of #StopHateForProfit Outdoor industry giants The North Face, Patagonia, and REI have joined a number of civil rights groups in their #StopHateForProfit boycott by pulling their advertising from Facebook and Facebook-owned Instagram. Last week six national civil rights groups (the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press, and Common Sense) announced the boycott, urging companies to pull advertising […] Industry News SnowBrains | June 23, 2020 0 Comments
Sierra Business Council Receives $20k From the North Face to Support Economic Resilience in the Sierra SBC’s Big Day of Campaign boosted by outdoor recreation brand’s donation Outdoor apparel company The North Face has committed to donating $20,000 to Sierra Business Council’s Big Day of Giving campaign. Since COVID-19 began impacting the region in early March, Sierra Business Council has been providing critical emergency economic support, guidance, and resources to impacted businesses and nonprofits in the […] SnowBrains | May 9, 2020 0 Comments
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