From Trend to Necessity: How Helmets Became Essential Gear on the Slopes It wasn’t that long ago when wearing a helmet while skiing or snowboarding was a rare occurrence. According to the National Ski Areas Association (NSSA), the overall percentage of skiers and riders wearing helmets was 25 percent during the 2002-03 season. That percentage rose dramatically over the last twenty years to 90 percent during the 2023-24 season. It has become […] Industry News Gregg Frantz | July 7, 2025 2 Comments
POC and Marco Odermatt Unveil Future Partnership With Signature Goggle Ahead of the new World Cup season starting in Sölden, Austria, POC and Marco Odermatt are proud to announce their continued partnership with a new long-term agreement. The new four-year partnership is celebrated with a limited-edition signature series goggle, designed exclusively by Marco and POC, and which will be used for the first time in Sölden. Related: Looking to Upgrade […] Industry News SnowBrains | October 20, 2022 0 Comments
Dior Launches 22/23 Wintersports Fashion Line ‘DiorAlps Capsule’ After the massive success of its inaugural 21/22 DiorAlps collection, Dior has again released a DiorAlps capsule for the 22/23 winter season. Dior partnered with renowned sports brands to combine their iconic, elegant designs with the best in snowsports innovation. Helmets, ski masks, and body armor are made in collaboration with POC of Sweden. Jackets and ski pants are designed […] Industry News Julia Schneemann | October 18, 2022 1 Comment
Looking to Upgrade Your Gear: POC Obex SPIN – A 2018/19 Ski Helmet Review For some, choosing a ski helmet is easy. What’s to decide right, if it fits and you like the color… you take it home with you. Me, not so much. I don’t just want a helmet because they keep your head warm, and protect you from tree branches or falls. I want to know that it has features with real […] Gear Guest Author | July 12, 2019 0 Comments
A Helmet That Tells You When To Replace It: POC has just released a helmet that tells you when it’s time to replace it via a green or red light on the helmet. This POC helmet has a sensor that monitors impacts and deformation of the hlemet liner. Up until now, it’s been tough to know when a helmet is done. Impacts and material breakdown are the biggest reasons that one should replace a helmet, but they can be difficult to detect. POC’s new helmet is called the Skull Orbic Comp H.I. MIPS helmet […] Gear SnowBrains | February 21, 2014 0 Comments
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