The Future Of The Ski Industry Is In Jeopardy With consequences of human-driven climate change looming just on the horizon, humankind is faced with a choice: continue down our path of ignorance and hope this environmental mess will all work itself out on its own, or take accountability for our actions and actively work to fix it. Climate change is the long-term change in global or regional conditions, as […] Martin Kuprianowicz | August 23, 2019 0 Comments
Snow Droughts Projected to Continue to Increase in the United States This past decade has been a rocky one for skiers, both figuratively and literally. In 2012 we saw the beginning of what would become one of the worst snow droughts in modern history. California received historically low amounts of snow for almost 4 years in a row, wreaking havoc on wildlife, water supply, and its skiers. But this hasn’t just […] Jack Conroy | August 21, 2019 2 Comments
China’s Rapidly Growing Ski Industry China has become the new kid on the block in the ski and snowboard world, and they are determined to achieve recognition during the 2022 Winter Olympics in Beijing. China’s successful bid to host the Winter Olympics has helped set off the rapid growth of China’s ski industry. Related: The Countdown Begins! China Celebrates 1,000-Days to Beijing Winter Olympics 2022 […] Industry News Taliana Potts | August 2, 2019 1 Comment
Alpine Meadows, CA Report: Saying Goodbye to Alpine Meadows 2019 [arve url="https://youtu.be/fjsQGah-x3c"] Rochelle Swanson | March 2, 2019 Likes Tweets 0 Comments
Bill Aims to Return Some of the $37-Million Rent Paid to National Forests Back to Ski Areas A congressional bill that would return a portion of the $37 million in annual rent paid by ski areas to the national forests where they do business (the money currently goes to the U.S. Treasury’s general fund) is unlikely to progress this year as a standalone measure, but may still be considered as part of a larger package, a legislative […] Industry News SnowBrains | August 13, 2018 0 Comments
REPORT: ‘2018 International Report on Snow & Mountain Tourism’ Blames Major Corporations and Higher Prices for Falling Skier Visits in the US The 10th annual 2018 International Report on Snow & Mountain Tourism, written by Laurent Vanat, is now available to download. The report is a world-renowned reference for data about ski resorts and tourism, covering 67 countries across the globe. The latest edition paints a slightly more optimistic view of our global industry than we’ve seen in the last few years: […] Industry News Steven Agar | April 30, 2018 0 Comments
Safety First | Mobile & Pocket-Sized “Mountain Safety Guide”, Jeremy Jones & Maddie Bowman To Star in PSA Videos For CA Ski Resorts A new Mountain Safety Guide will be hitting the slopes this season at California and Lake Tahoe, Nevada Ski Resorts. Jeremy Jones and Maddie Bowman will be featured in a public service announcement style video series to inform the public of the new mountain safety campaign. Look for this pocket sized guide, similar to a trail map, as well as […] Industry News LadyBrains | November 6, 2017 0 Comments
UPDATE: K2 and Marker, Dalbello, Volkl Remain For Sale by Newell Brands Inc. Newell Brands Inc. released a press statement in response to the apprehension revolving around their previous press release about the sales of their winter sports industry (for more information regarding their winter sports industry news please see K2, Marker, Full Tilt….)Â Newell wishes to clear the air regarding this sale stating that they intend only to sell their major winter brands, […] Dylan Cautela | October 10, 2016 0 Comments