Aspen Snowmass, CO, to Charge Uphill Skiers Next Season Aspen Skiing Co. revealed their pass options for the upcoming season yesterday, which included the announcement that they will be charging customers to ski uphill. The pass will cost $69 for the season, and anybody wishing to power themselves uphill (skinning, snowshoeing, or walking) at any of the resort’s four mountains will be required to purchase it. Premier passholders will get […] Industry News SnowBrains | August 17, 2021 2 Comments
Aspen, CO Moves to Higher Red-Level Restrictions Aspen, CO – On Monday, January 11, the Pitkin County Board of Health voted to move the county into tighter COVID restrictions. The county’s positivity rate was a whopping 12.7%, according to local data on Monday. After a severe spike in incident rates, which were at 2,934 on Monday, the county has no choice but to tighten restrictions. The county […] Industry News Dominic Gawel | January 15, 2021 0 Comments
Snowmass, CO Report: Bottomless Birthday Powder Clay Malott | December 29, 2020 Likes Tweets 0 Comments
Exclusive: In Letter to Employees, Aspen Ski Company CEO Warns that US Ski Season is in Jeopardy SnowBrains obtained the following letter that Aspen SkiCo CEO Mike Kaplan sent to SkiCo employees on November 16, 2020. The letter warns that the current COVID spike is threatening ski season. This letter is partially specific to Aspen but also alludes to county shutdowns of ski resorts all across the country. Read Kaplan’s exclusive letter below, and do your part […] Industry News Clay Malott | November 18, 2020 0 Comments
Aspen Mountain, CO Chairlift-Gondola Hybrid on West Side of Ski Area Approved by Tramway Board Plans for a new chairlift-gondola hybrid on Aspen Mountain’s west side were just approved in a recent meeting by the Colorado Passenger Tramway Safety Board. The plans need a variance from state regulations based on its location, splitting the open space between the approved Lift One Lodge and Gorsuch Haus developments, the Aspen Times reports. Related: Lift One Project at […] Industry News SnowBrains | October 9, 2020 0 Comments
VIDEO: Aspen Skiing Co. CEO Mike Kaplan Talks About COVID-19 Plans for Aspen Mountain This Season Aspen Skiing Co. president and CEO Mike Kaplan talks about the recently released pass options, operations, and COVID-19 strategies as the winter ski season nears. Related: Aspen Skiing Co. Increases Pass Prices for Locals by $320 to “spread people out and enable capacity controls.” Kaplan said that Aspen Skiing Co. will be introducing a new line of ski passes […] Industry News SnowBrains | September 28, 2020 0 Comments
Aspen Skiing Co. Increases Pass Prices for Locals by $320 to “spread people out and enable capacity controls.” Aspen Skiing Co. has announced changes for this season and a new line of ski passes purposed to “spread people out and enable capacity controls,” according to the corporation’s CEO, Mike Kaplan, who talked with the Aspen Times in a phone interview Thursday. The world-famous ski resort is attempting to avoid having to use a reservation system this season, which would […] Industry News SnowBrains | September 28, 2020 0 Comments
Aspen Skiing Co. CEO Mike Kaplan Prepares for Economic Uncertainty by Cutting Salaried Employees Benefits In an email to employees, Aspen Skiing Co. (SkiCo) CEO Mike Kaplan announced the company would be cutting some employee benefits in an effort to balance the books for what is an uncertain year ahead. In-line with many other companies in the industry SkiCo is expecting the global pandemic to have an impact on their bottom line, so is preparing […] Industry News SnowBrains | August 11, 2020 0 Comments
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