volkl

The 3 Companies that Dominate Skiing Retail

When browsing for new ski gear, you’ll encounter countless brands with seemingly endless options. To find the best equipment, it’s important to know what each company offers and how the brands differ. Like most industries, the ski world has seen many once-independent companies absorbed into a handful of large corporations. This isn’t inherently negative, but it is helpful to know […]
Post Tag for GearGear
Zach Suffish |
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Key Ski Racing Equipment Changes by World Cup Athletes Ahead of the 2025-26 Season

Each year, there is a shuffle of ski racers from one ski manufacturer to another. While some athletes stay with one sponsor for years or even decades—Mikaela Shiffrin has been equipped by Atomic for her entire career—others change more frequently. As athletes fine-tune every advantage before the Olympic season, several elite skiers have changed ski brands in the hope of […]
Post Tag for CompetitionCompetition
Julia Schneemann |
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Völkl Launches 7th Generation Mantra Freeride Skis

The legendary Völkl Mantra and Secret, the cornerstones of the All Mountain Freeride series, are transformed for the 24/25 season with the release of the M7 Mantra and Secret 96. These next-generation skis are characterized by increased stability, liveliness and maneuverability and offer more versatility for an exciting experience on and off groomers. Along with Völkl’s proven innovations of Tailored […]
Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains |
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Elevate Outdoor Collection Commits to Net-Zero Emissions by 2050

  Elevate Outdoor Collective (‘EOC’), the largest global winter sports company that includes K2 Skis and Snowboarding, Völkl, Marker, Dalbello, Ride and more, announced on Tuesday, February 13, its commitment to Net-Zero Emissions by 2050. As part of its comprehensive approach to sustainability, EOC’s global portfolio of brands is working hand-in-hand to eliminate waste and maximize recyclability and reusability across […]
Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains |
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UPDATE: K2 and Marker, Dalbello, Volkl Remain For Sale by Newell Brands Inc.

Huge company with many holdings.

Newell Brands Inc. released a press statement in response to the apprehension revolving around their previous press release about the sales of their winter sports industry (for more information regarding their winter sports industry news please see K2, Marker, Full Tilt….) Newell wishes to clear the air regarding this sale stating that they intend only to sell their major winter brands, […]
Dylan Cautela |
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