Key Ski Racing Equipment Changes by World Cup Athletes Ahead of the 2025-26 Season Each year, there is a shuffle of ski racers from one ski manufacturer to another. While some athletes stay with one sponsor for years or even decades—Mikaela Shiffrin has been equipped by Atomic for her entire career—others change more frequently. As athletes fine-tune every advantage before the Olympic season, several elite skiers have changed ski brands in the hope of […] Industry News Julia Schneemann | July 31, 2025 0 Comments
Völkl Launches 7th Generation Mantra Freeride Skis The legendary Völkl Mantra and Secret, the cornerstones of the All Mountain Freeride series, are transformed for the 24/25 season with the release of the M7 Mantra and Secret 96. These next-generation skis are characterized by increased stability, liveliness and maneuverability and offer more versatility for an exciting experience on and off groomers. Along with Völkl’s proven innovations of Tailored […] Industry News SnowBrains | July 10, 2024 0 Comments
Buying Women’s Skis Can Be Harder Than You Think After skiing the same Völkl Kikus for eight years, it was time for a change. Don’t get me wrong, I loved those skis, and they served me well. They are still my teaching skis for days when I know I’m just lapping the magic carpet. But those skis have taken a massive beating, and it was time to upgrade. It […] Gear Gabrielle Gasser | March 8, 2024 16 Comments
Elevate Outdoor Collection Commits to Net-Zero Emissions by 2050 Elevate Outdoor Collective (‘EOC’), the largest global winter sports company that includes K2 Skis and Snowboarding, Völkl, Marker, Dalbello, Ride and more, announced on Tuesday, February 13, its commitment to Net-Zero Emissions by 2050. As part of its comprehensive approach to sustainability, EOC’s global portfolio of brands is working hand-in-hand to eliminate waste and maximize recyclability and reusability across […] Industry News SnowBrains | February 14, 2024 0 Comments
UPDATE: K2 and Marker, Dalbello, Volkl Remain For Sale by Newell Brands Inc. Newell Brands Inc. released a press statement in response to the apprehension revolving around their previous press release about the sales of their winter sports industry (for more information regarding their winter sports industry news please see K2, Marker, Full Tilt….) Newell wishes to clear the air regarding this sale stating that they intend only to sell their major winter brands, […] Dylan Cautela | October 10, 2016 0 Comments
K2, Marker, Volkl, Dabello, Marmot, Full Tilt… All To Be Sold… Newell Brand Inc will be selling off K2, Marker, Volkl, Dalbello, Marmot, and Full Tilt. Newell Brands Inc., formerly Newell Rubbermaid, has just launched a sale for some of their business holdings as part of their new business strategy following the buyout of Jarden. Newell bought Jarden for $15 billion and plans to switch trades, from being a holding company to […] Industry News Dylan Cautela | October 4, 2016 1 Comment
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