Industry News
New TGR location in Downtown Boulder is scheduled to open June 30
Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, has announced it will open a Colorado flagship store in downtown Boulder on June 30th, marking the company’s latest move to expand its retail footprint by opening doors to customers in Colorado’s premier adventure town.
The new flagship store will be located on the city’s iconic Pearl Street Mall (1420 Pearl Street). TGR Boulder will offer a variety of the company’s acclaimed lifestyle apparel and optics and an immersive brand experience on one of the busiest pedestrian malls in the country. The 2700-square-foot space — TGR’s largest brick-and-mortar store to date — will also offer a state-of-the-art theater to showcase TGR’s nearly 60 award-winning films. The retail store and theater will be available for community events and for hosted private gatherings.
“Colorado is near and dear to TGR as our largest market, with some of our most passionate fans. This state shows up every year, helping us sell out our annual snow and bike film tour stops each time we visit. TGR is committed to our place among the other businesses on the Pearl Street Mall and to deepening our Colorado connections. We are thrilled to begin working with the community in Boulder.”
– TGR co-founder Steve Jones
The new Colorado flagship store is a natural extension of the brand now in its 28th year of business. The addition of the world-class Boulder store brings the number of TGR brick-and-mortar retail locations up to six and builds on the success of other popular outdoor destinations, including Breckenridge, CO, Bozeman, MT, Park City, UT, and Jackson Hole, WY.
“There are so many talented young athletes in Boulder, and we’re committed to developing this new store into a community hub where those young groms can come in, connect with friends, and get inspired by the TGR athletes who were just like them.”
– TGR co-founder Todd Jones
TGR’s new Colorado store will open its doors just in time for three shows by the legendary Dead and Company at nearby Folsom Field, July 1-3. To celebrate the store’s opening and the final Boulder shows for the jam band heroes, TGR will screen its 2019 film Fire on the Mountain, which features a soundtrack composed of purely Grateful Dead music and is narrated by NBA Hall of Famer and noted Grateful Dead fan Bill Walton. Fans will find TGR’s fully licensed collection of Grateful Dead apparel, hats, and hoodies available in store for the festivities.
The Boulder store will also feature an in-house movie theater to fuel the stoke by broadcasting TGR’s classic films during store hours. The theater will be open to the public and made available for private rentals. For more info on hosting an event, contact boulderstore@tetongravity.com.
Starting June 30th, the TGR Boulder store will be open daily, 10:00 AM to 8:00 PM. To learn more about TGR and to shop online, visit TetonGravity.com.
