The comprehensive resource makes it easy to safely find information and prepare for changing conditions while traveling throughout the Truckee-Tahoe region.
As environmental crises like drought and wildfires seasonally threaten mountain communities across the West, local tourism authority Visit Truckee-Tahoe keeps travelers informed about current conditions with near real-time information through its new Truckee Travel Alert.
Updated daily, the Truckee Travel Alert covers current conditions, including weather forecasts, warnings, fire maps, air quality data, outdoor recreation status, campfire restrictions, regional roadway status, wildfire lookout cams, power outage planning, and more. Created to keep visitors informed about what to expect when planning a trip to Truckee, details are also offered about what to do in the event of an emergency.
“Mountain communities like Truckee are resilient. We constantly adapt to adverse conditions and make the best of it, however, weather and climate-related environmental crises affect travelers making plans to visit, as well as their experience once here in town. Our goal is to acknowledge current conditions by providing everything visitors need to know about staying in Truckee safely while enjoying their vacation. We also want to be clear about what’s expected while they’re here: recreate responsibly, and to please be patient and kind.”
– Colleen Dalton, Visit Truckee-Tahoe CEO
Information on the Truckee Travel Alert and two new Visitors Guides to Wildfire and Power Outage Preparedness is coordinated with officials from Nevada County, Truckee Fire Protection District, Town of Truckee, Truckee Police, Truckee Donner Public Utility District, Truckee Tahoe Airport District, and the U.S. Forest Service.
Promotion of the Truckee Travel Alert includes QR Codes on 36 Sustainable Truckee trailhead signs in addition to local advertising in community newspapers, plus search engine marketing that targets in-market users (located in Truckee) and searchers considering Truckee for a vacation in the near future (located anywhere).
View and bookmark the Truckee Travel Alert at www.visittruckeetahoe.com/travelalert.
Why make it easier for tourists to get here ? We are overwhelmed with tourists and it’s making life very challenging right now and you want to make it easier for tourists to get here ? Seriously!!!
Everywhere with mountains and once quaint towns are overwhelmed with teaming hordes of tourists. It’s the only conversation in town by residents, ‘what happened?’ Every empty lot has been bought by out of state people, houses on the market have sold on average in 11 days. It’s so crowded the mountains are getting beat. Please stop promoting mountain communities, we only have so much.