It makes economic sense to buy next season’s pass at the cheapest available price, which is often before the previous season has even ended. But how many of you pay the extra $25 for pass insurance, ‘just in case’? Does that make economic sense?
The Epic Pass deal made sense to Michael Cookson, who skied more than 50-days last year. At a pricey $899, skiers and snowboarders can go to resorts worldwide. But it pays for itself in just four visits, according to the Vail Resort’s press release announcing the Epic Pass last year. He didn’t add-on the insurance.
Then in June, Cookson said doctors diagnosed him with prostate cancer that metastasized into bone cancer, meaning chemotherapy treatments which will last for 18 weeks. “My energy level will certainly decline,” said Cookson.
Realizing there’s no way he would have the strength or be in a state of health to ski this season during his treatments, he called Vail Resorts to cancel his Epic Pass before he’s charged for the full amount, but the staff wouldn’t budge. Vail Resorts will charge $899 no matter what to his card in the fall.
“They said that it’s our policy. We will charge the credit card account in September for the 2018-2019 pass,” said Cookson, “Kind of petty and greedy.”
Denver7 reached out to Vail Resorts about Michael’s situation. They responded with the following statement:
In spite of best intentions, unforeseen things can sometimes happen that prevent us from participating in the sport we love. Like other companies in the travel industry, we strongly encourage our guests to purchase pass insurance to protect themselves from unexpected events that they can’t predict such as illness, injury or job loss. Our pass products are non-refundable and non-transferrable, and pass insurance is available at the point of sale for a modest cost of $10 to $25 per adult pass and $5 to $15 per child pass.
Director, Brand Communications
Michael wants this to be a lesson to others:
“I want people to know it’s important to buy the insurance on your season pass. Whether you’re gonna break your leg, hopefully not. Transfer jobs, family health crisis,” Cookson said.