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Featured Article

Pacific Group Resorts Acquires Controlling Interest of Powderhorn Mountain Resort, CO

Pacific Group Resorts (PGR) recently announced the acquisition of a majority ownership stake in Powderhorn Mountain Resort, near Grand Junction, Colorado. Through a subsidiary named Powderhorn Pacific LLC, the company recently purchased a controlling interest in Powderhorn Mountain Resort from Andy Daly and the Gart Companies who have owned it since 2011. PGR has skillfully operated the resort for six [โ€ฆ]

Post Tag for Industry NewsIndustry News
James Pulfer | February 20, 2025
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Sunski Raises the Bar for Alpine Sunglasses With the New Apex Series

The elements can be strong in the mountains, from sun, wind, and snow. Proper eye protection is crucial, whether you are a multi-day ski tourer or a margarita in the sun kinda mountain person. No one wants to squint to see the stunning views; good sunglasses are essential for enjoying your surroundings.  Sunski has just released its new Apex Series [โ€ฆ]

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Rouchelle Gilmore | February 18, 2025
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Mt. Bachelor, OR, Report: The Joy of the Storm

An injured chair waits at the base of the Outback Super Express, with the sun shining through the storm. (PC: Nicky Blumm)

Report from February 14, 2025 Spending Valentineโ€™s Day at Mt. Bachelor, Oregon, always feels right. This year, the day brought a very powerful storm, beginning in the wee hours. By the time the resort opened, there were already three to six inches of fresh snow. The parking lots quietly filled and stoke was incredibly highโ€”as were the winds, exceeding 80 [โ€ฆ]

Post Tag for Conditions ReportConditions Report
Nicky Blumm | February 15, 2025
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โ€œThe Mountain Doesnโ€™t Careโ€โ€”A Nivis Gear Film to Elevate Your Descents

Nivis Gear is snow-inspired apparel that just went full-noise with a refreshingly artful film on getting out there and getting after it.  Deriving its name from the Latin word for snow, Nivis is in it for the love and love where theyโ€™re at. This true-to-roots label is cracking the door to disrupting the outdoor apparel game with a promotional film [โ€ฆ]

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Paulie | February 11, 2025
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Adventure, Innovation, and Grit: The Rise of Nivis Gear

The grit of skiing in tough conditions shaped me. Growing up in New England, I learned to navigate poor conditions, icy terrain, bitter cold, and fierce winds. Itโ€™s a wet cold entirely different from the dry chill out west. You know what I mean if youโ€™ve skied the frozen hills of West Virginia or braved the winds at Stowe. Skiing [โ€ฆ]

Post Tag for GearGear
Alex K | February 4, 2025
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Spotlight on Mt. Bachelor: Terrain Park Playground for Freestyle Enthusiasts

Mt. Bachelor, Oregon, is more than just a destination for powder hounds and familiesโ€”it is a haven for freestyle skiers and snowboarders looking to test their limits. From thoughtfully crafted jumps and rails to nationally recognized competitions, Mt. Bachelor has cultivated a lively freestyle culture that has earned international respect. Related: All the Latest Updates on Localsโ€™ Plan to Purchase [โ€ฆ]

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Nicky Blumm | February 2, 2025
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Why Ski Patrollers at Park City Initiated The Biggest Ski Patrol Strike In History

ski patrollers on strike

For Vail executives at Park City, Utah, December 27, 2024 started out as any other holiday would. Employees filtered in and were getting ready for the day, but at Ski Patrol Headquarters in both the Park City and Canyons base areas, the sense of normalcy would not last. Shortly after arriving, unionized patrollers read a brief statement in the locker [โ€ฆ]

Post Tag for Industry NewsIndustry News
Zach Armstrong | January 31, 2025
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A Day in the Life on Spring Break in Jackson Hole, WY

Spring mornings in the Tetons have a distinct flavor. The first rays of light touch the upper ridges, illuminating untouched snowfields where skiers and riders hope for that perfect combination of powder on shaded north-facing slopes and spring corn on the sunnier ones. Jackson Hole Mountain Resortโ€˜s Aerial Tram ascends swiftly, carrying early risers whose breath fogs in the crisp [โ€ฆ]

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Clay Malott | January 29, 2025
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