Industry News
Next year’s season passes were selling at such a record pace that Mount Hood Meadows, OR, reached its first-tier level pricing adjustment on May 11th well ahead of the traditional May 31 price deadline. As announced in a blog post in April, prices will dynamically increase with the demand. Having reached the first tier level, prices were increased accordingly on May 11th.
“Passes are selling at an historic rate – far surpassing last year’s then record pace. In the last ten days, our sales are triple the amount during the same time frame last year. As we reach our tiered threshold targets, we will continue to increase pass pricing incrementally as a tool to manage our visitation to improve the overall guest experience. We expect that we will reach a point where we will cut off All Access pass sales, as we have the past two seasons.”
– Vice President of Sales and Marketing Dave Tragethon
Tragethon added that Meadows will continue this approach both with season passes and with lift tickets for the 2022/23 season, using dynamic pricing until limits are reached. FAQ: Managing or limiting All Access Upgrades as well as Value Passes. Those who purchase by May 31 will receive a free unrestricted lift ticket to bring a friend (or use yourself on a peak day if you just have a Value Pass) and a free Nordic Track Fee for one-day access.
Supply and demand economics at work.