Vail Resorts CEO Rob Katz to Donate $29.3 Million From SARs Exercise | Announces Increased Focus on Racial Justice Vail Resorts announced that Chairman and Chief Executive Officer Rob Katz has exercised stock appreciation rights (SARs) set to expire in 2022 and will be making a charitable donation of 100 percent of the proceeds received. After withholding shares for the exercise price and taxes, Katz received 91,661 shares of Vail Resorts stock from the SARs exercise. These shares will be sold, and the […] Industry News SnowBrains | June 14, 2021 1 Comment
Vail Resorts CEO Rob Katz Says Key to Growth is Reducing Crowds As winter 20/21 approaches its natural end, in sharp contrast to the abrupt end of the 19/20 season, resorts will begin looking back at the successes, and failures, of the ski season that almost never was. All resorts introduced operational changes to enforce face-covering compliance, socially distanced lift lines and skier capacities, many closed restaurants, and on-mountain lodges, and ticket […] Industry News SnowBrains | April 14, 2021 20 Comments
Vail Resorts Will Not Have a Reservation System Next Season, CEO Rob Katz Reveals In a letter to passholders on Friday, Vail Resorts CEO Rob Katz revealed that the company will not be requiring guests to make reservations next season. The much maligned system was introduced this season to improve mountain safety and manage crowding during the pandemic, Katz says, and (hopefully) these measures will no longer be required going forward. Related: Vail Resorts Post Disappointing […] Industry News SnowBrains | March 22, 2021 0 Comments
Vail Resorts CEO Rob Katz Apologizes to Guests for Recent ‘Unacceptable’ Customer Service Vail Resorts CEO Rob Katz has admitted in an open apology letter that the recent customer service experience for many guests is unacceptable and details how the company will address the issues going forward. There were always going to be many unknowns going into this season, and Katz admits for all they got right, there are areas where they clearly […] Industry News SnowBrains | December 14, 2020 5 Comments
Vail Resorts’ CEO Rob Katz Claims Reservations System Could be Lifted if Unnecessary Vail Resorts has come under a bit of flak for announcing that passholders will need to make reservations to ski at their resorts, especially as rival Ikon Pass will not be requiring reservations at the majority of their resorts. Epic Pass holders angry that it is no longer a season pass if they might not get to ski all the […] Industry News SnowBrains | September 21, 2020 0 Comments
VIDEO: Vail Resorts CEO Rob Katz Answers Your Questions About Reservation System Vail Resorts CEO Rob Katz answers guests’ queries about the reservation system they will be introducing at their resorts for this upcoming season… Related: Vail Resorts Outlines its 2020/21 Winter Operating Plan Industry News SnowBrains | September 16, 2020 0 Comments
Vail Resorts CEO Rob Katz Donates $1.5-Million to Children’s Charities Surrounding Vail Locations Vail Resorts CEO, Rob Katz, and his wife, Elana Amsterdam, New York Times bestselling author and founder of Elana’s Pantry, today shared the grant recipients of their previously announced $1.5 million donation to support youth organizations in cities surrounding Vail Resorts’ locations. Each of the 14 nonprofits receiving grants work to strengthen communities and support youth of color in urban […] Industry News SnowBrains | August 24, 2020 0 Comments
Rob Katz, Vail Resorts CEO Addresses Current Racial Unrest | Admits Personal Failings in Addressing ‘Overwhelmingly White’ Sport Vail Resorts CEO Rob Katz sent a letter to employees on Tuesday saying “we are part of the problem” in reference to the murder of George Floyd in Minneapolis and the week of protests and unrest across the nation, and the world. Having been around our industry for close to 30 years and CEO of Vail Resorts for the past […] Industry News SnowBrains | June 4, 2020 4 Comments