Outgoing Aspen Skiing Co. CEO Bids Farewell to “The Best Ski Town in North America” In a letter printed in the Aspen Times, outgoing Aspen Skiing Co. CEO Mike Kaplan bids farewell. He reflects on his 30 years at the company and in the community, thanks the locals and his employers, the Crown Family, and leaves with optimism for the best ski town in North America. Related: Aspen Skiing Co. Names Geoff Buchheister as Chief Executive […] Industry News SnowBrains | April 20, 2023 0 Comments
Aspen Skiing Co. Names Geoff Buchheister as Chief Executive Officer of Aspen Snowmass, CO Buchheister is to begin onboarding on March 1, 2023, and will work with Mike Kaplan on the transition through the end of the 2023 season Aspen Skiing Company (ASC) names Geoff Buchheister as the Chief Executive Officer (CEO) of Aspen Snowmass. Buchheister will lead ASC’s Mountain Division and will begin onboarding on March 1, 2023. Geoff’s first priority will be […] Industry News SnowBrains | March 1, 2023 0 Comments
Aspen Skiing Co. Asking Public to Name Trails in Pandora Expansion Aspen Skiing Co. (SkiCo) is asking the public to help name the trails at the resort’s new Pandora terrain, set to open 2023-24. An online form asks people to submit their suggestions under five categories: local people, local history, mining history, notable terrain, or greek mythology. Help us decide which trail names will live forever on our mountain when Pandora’s opens for the […] Industry News SnowBrains | October 17, 2022 0 Comments
Aspen Skiing Co. Offers Free Season Passes to Alleviate Housing Shortage Aspen Skiing Co has reinstated last year’s ‘Tenants for Turns’ program to increase the pool of available lodgings for their staff. As part of this program, Aspen Skiing Co offers homeowners and landlords who rent out a room to an employee of its company either a full season pass, ten single-day passes, or a $1,200 gift certificate for any Aspen Snowmass product […] Industry News Julia Schneemann | September 21, 2022 1 Comment
Aspen Skiing Co. Removes Vaccination Requirement for Employees and Guests Aspen Skiing Co. has announced it is removing the requirement for its employees or guests to be vaccinated and will welcome back those employees that resigned rather than getting vaccinated. The covid-19 policies are being eased in line with Pitkin County health guidelines and the falling number of cases across the country. As well as employees no longer needing to […] SnowBrains | March 16, 2022 0 Comments
Aspen Skiing Co. CEO Asks Staff to ‘Make an Even Greater Effort’ During National Brotherhood of Skiers Visit This Week Aspen Skiing Co. CEO Mike Kaplan has encouraged his employees to make the resort an even more welcoming place than usual when the National Brotherhood of Skiers, “the largest black ski group in the United States,” visit the ski town this week. Related: U.S. Ski & Snowboard Announces 4-Year Partnership With National Brotherhood of Skiers In a memo to employees, […] Industry News SnowBrains | February 9, 2022 1 Comment
AspenX and Prada Collab to Celebrate Aspen Skiing Company’s 75th Anniversary Prada has partnered with AspenX – Aspen Skiing Company’s experimental clothing and experience brand to celebrate the company’s 75th anniversary. The AspenX Prada line consists of three new jackets with designs for men and women that perfectly incorporate Prada’s Linea Rossa brand with AspenX founder Paula Crown’s vision. Paula Crown, the artist and entrepreneur who developed the concept for AspenX, […] Haleigh Hafner | December 20, 2021 0 Comments
Aspen Skiing Co. Introduces ASPENX, a New Premium Retail and Experiences Brand Aspen Skiing Company, owners and operators of Aspen Snowmass, The Little Nell, and the Limelight Hotels, yesterday announced the launch of ASPENX, a new premium retail and experiential concept that will extend the destination to become a global performance living brand. Conceptualized by artist and entrepreneur Paula Crown, ASPENX offers a menu of ski performance wear, unique collaborations, and custom experiences inspired […] Industry News SnowBrains | December 2, 2021 2 Comments
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