Aspen Skiing Co. Faces Pushback on Plans to Install 13 Cell Towers Across its Ski Areas The Pitkin County Planning & Zoning Commission is scrutinizing Aspen Skiing Co. (SkiCo) over its proposal to install 13 cell towers across its ski areas, reports the Aspen Daily News. The initiative aims to enhance safety and emergency access, but the commission is concerned about the visual impact on the landscape. SkiCo plans to amend the master plan documents for Aspen […] Industry News SnowBrains | August 14, 2024 0 Comments
Aspen Snowmass, CO, to Open New Expansion for 2023/24 Ski Season Aspen Snowmass, Colorado, resort-goers will have access to a new section of the mountain this upcoming season. The new expansion is called “Hero’s” and is part of Aspen Mountain’s Master Development Plan. The Hero’s area was previously a side country gem at Aspen but will now be accessible by a new high-speed quad chairlift which is also called Hero’s. Aspen […] Industry News Seth Tuuri | November 16, 2023 0 Comments
Ski Co Managing Partner Jim Crown Dies in Tragic Accident in Aspen, CO The Pitkin County Coroner’s Office is investigating the death of James Crown, the Managing Partner of Aspen Skiing Company (known locally as ‘Ski Co’), the management company of Aspen Buttermilk Resort, CO. Crown, 70, from Chicago, Illinois and part time Pitkin County resident, was involved in a single vehicle accident at the Aspen Motorsports Park in Woody Creek. The official […] Industry News SnowBrains | June 26, 2023 1 Comment
Outgoing Aspen Skiing Co. CEO Bids Farewell to “The Best Ski Town in North America” In a letter printed in the Aspen Times, outgoing Aspen Skiing Co. CEO Mike Kaplan bids farewell. He reflects on his 30 years at the company and in the community, thanks the locals and his employers, the Crown Family, and leaves with optimism for the best ski town in North America. Related: Aspen Skiing Co. Names Geoff Buchheister as Chief Executive […] Industry News SnowBrains | April 20, 2023 0 Comments
Aspen Skiing Co. Names Geoff Buchheister as Chief Executive Officer of Aspen Snowmass, CO Buchheister is to begin onboarding on March 1, 2023, and will work with Mike Kaplan on the transition through the end of the 2023 season Aspen Skiing Company (ASC) names Geoff Buchheister as the Chief Executive Officer (CEO) of Aspen Snowmass. Buchheister will lead ASC’s Mountain Division and will begin onboarding on March 1, 2023. Geoff’s first priority will be […] Industry News SnowBrains | March 1, 2023 0 Comments
Aspen Skiing Co. Asking Public to Name Trails in Pandora Expansion Aspen Skiing Co. (SkiCo) is asking the public to help name the trails at the resort’s new Pandora terrain, set to open 2023-24. An online form asks people to submit their suggestions under five categories: local people, local history, mining history, notable terrain, or greek mythology. Help us decide which trail names will live forever on our mountain when Pandora’s opens for the […] Industry News SnowBrains | October 17, 2022 0 Comments
Aspen Skiing Co. Offers Free Season Passes to Alleviate Housing Shortage Aspen Skiing Co has reinstated last year’s ‘Tenants for Turns’ program to increase the pool of available lodgings for their staff. As part of this program, Aspen Skiing Co offers homeowners and landlords who rent out a room to an employee of its company either a full season pass, ten single-day passes, or a $1,200 gift certificate for any Aspen Snowmass product […] Industry News Julia Schneemann | September 21, 2022 1 Comment
Aspen Skiing Co. Removes Vaccination Requirement for Employees and Guests Aspen Skiing Co. has announced it is removing the requirement for its employees or guests to be vaccinated and will welcome back those employees that resigned rather than getting vaccinated. The covid-19 policies are being eased in line with Pitkin County health guidelines and the falling number of cases across the country. As well as employees no longer needing to […] SnowBrains | March 16, 2022 0 Comments
Aspen Skiing Co. CEO Asks Staff to ‘Make an Even Greater Effort’ During National Brotherhood of Skiers Visit This Week Aspen Skiing Co. CEO Mike Kaplan has encouraged his employees to make the resort an even more welcoming place than usual when the National Brotherhood of Skiers, “the largest black ski group in the United States,” visit the ski town this week. Related: U.S. Ski & Snowboard Announces 4-Year Partnership With National Brotherhood of Skiers In a memo to employees, […] Industry News SnowBrains | February 9, 2022 1 Comment
AspenX and Prada Collab to Celebrate Aspen Skiing Company’s 75th Anniversary Prada has partnered with AspenX – Aspen Skiing Company’s experimental clothing and experience brand to celebrate the company’s 75th anniversary. The AspenX Prada line consists of three new jackets with designs for men and women that perfectly incorporate Prada’s Linea Rossa brand with AspenX founder Paula Crown’s vision. Paula Crown, the artist and entrepreneur who developed the concept for AspenX, […] Haleigh Hafner | December 20, 2021 0 Comments
Aspen Skiing Co. Introduces ASPENX, a New Premium Retail and Experiences Brand Aspen Skiing Company, owners and operators of Aspen Snowmass, The Little Nell, and the Limelight Hotels, yesterday announced the launch of ASPENX, a new premium retail and experiential concept that will extend the destination to become a global performance living brand. Conceptualized by artist and entrepreneur Paula Crown, ASPENX offers a menu of ski performance wear, unique collaborations, and custom experiences inspired […] Industry News SnowBrains | December 2, 2021 2 Comments
Aspen Skiing Co. Increases Minimum Wage to $17/hr in $3-Million Payroll Investment Aspen Skiing Co. announced a $3-million investment in its payroll on Friday, which includes increasing the beginning wage to $17/hr and increasing the pay of those already employed, reports the Aspen Times. Related: Vail Resorts Announces Significant Increase in Minimum Wage for Hourly US Employees Colorado’s current minimum wage is $12.32 (which increases to $12.56 on 1/1/22), putting Skico way […] Industry News SnowBrains | November 15, 2021 0 Comments
Insurance Company Suing Former Aspen Skiing CO. Executive for $5.2-Million After He Stole and Sold 13,000 Pairs of Skis An insurance company is suing a couple who were found guilty of stealing more than $2.4 million worth of skis, snowboards, and other goods from Aspen Skiing Co. while working for the company. The insurance company is looking to collect just over $5.2-million, reports the Aspen Times. Former Aspen Skiing Co. executive, Aspen city councilman, and mayoral candidate Derek Johnson was […] Industry News SnowBrains | November 5, 2021 0 Comments
Aspen Skiing Co. Mandates Covid-19 Vaccination for Employees Aspen Skiing Co. announced yesterday that they will require all employees to get fully vaccinated before the start of the winter season, the Aspen Times reported. Related: Austrian Ski Instructor Training Candidates Face Vaccine Mandate The company, in conjunction with Aspen Valley Hospital (AVH), said that all winter employees must be fully vaccinated by November 15th (10/31 for AVH). The requirement […] Industry News SnowBrains | September 15, 2021 2 Comments
Former Aspen Ski Co. Executive Jailed for Stealing Millions of Dollars of Ski Equipment Has Been Released A former Aspen city councilman and mayoral candidate who was jailed for stealing then selling more than $2.4 million worth of skis, snowboards, and other goods while working as an Aspen Skiing Co. executive for seventeen years has been released from prison. He is currently staying at a halfway house reports the Aspen Times. Former Aspen Skiing Co. executive Derek Johnson […] Industry News SnowBrains | June 22, 2021 0 Comments
Aspen Skiing Co. Threatens Housed Employees With Immediate Eviction if They Fail to Follow Covid Rules Aspen Skiing Company (Skico) has warned employee housing tenants that failure to comply with covid-19 restrictions could result in eviction, with just 72-hours notice. An email from the housing director said, “failure to comply with public health codes and COVID-19 restrictions on gatherings will result in consequences — no ifs, and, or buts”, reports the Aspen Times. Some of the restrictions […] Industry News SnowBrains | January 21, 2021 2 Comments
Aspen Mountain, CO Chairlift-Gondola Hybrid on West Side of Ski Area Approved by Tramway Board Plans for a new chairlift-gondola hybrid on Aspen Mountain’s west side were just approved in a recent meeting by the Colorado Passenger Tramway Safety Board. The plans need a variance from state regulations based on its location, splitting the open space between the approved Lift One Lodge and Gorsuch Haus developments, the Aspen Times reports. Related: Lift One Project at […] Industry News SnowBrains | October 9, 2020 0 Comments
VIDEO: Aspen Skiing Co. CEO Mike Kaplan Talks About COVID-19 Plans for Aspen Mountain This Season Aspen Skiing Co. president and CEO Mike Kaplan talks about the recently released pass options, operations, and COVID-19 strategies as the winter ski season nears. Related: Aspen Skiing Co. Increases Pass Prices for Locals by $320 to “spread people out and enable capacity controls.” Kaplan said that Aspen Skiing Co. will be introducing a new line of ski passes […] Industry News SnowBrains | September 28, 2020 0 Comments
Aspen Skiing Co. Increases Pass Prices for Locals by $320 to “spread people out and enable capacity controls.” Aspen Skiing Co. has announced changes for this season and a new line of ski passes purposed to “spread people out and enable capacity controls,” according to the corporation’s CEO, Mike Kaplan, who talked with the Aspen Times in a phone interview Thursday. The world-famous ski resort is attempting to avoid having to use a reservation system this season, which would […] Industry News SnowBrains | September 28, 2020 0 Comments
Aspen Skiing Co. CEO Mike Kaplan Prepares for Economic Uncertainty by Cutting Salaried Employees Benefits In an email to employees, Aspen Skiing Co. (SkiCo) CEO Mike Kaplan announced the company would be cutting some employee benefits in an effort to balance the books for what is an uncertain year ahead. In-line with many other companies in the industry SkiCo is expecting the global pandemic to have an impact on their bottom line, so is preparing […] Industry News SnowBrains | August 11, 2020 0 Comments