Aspen Skiing Co. CEO Asks Staff to ‘Make an Even Greater Effort’ During National Brotherhood of Skiers Visit This Week Aspen Skiing Co. CEO Mike Kaplan has encouraged his employees to make the resort an even more welcoming place than usual when the National Brotherhood of Skiers, “the largest black ski group in the United States,” visit the ski town this week. Related: U.S. Ski & Snowboard Announces 4-Year Partnership With National Brotherhood of Skiers In a memo to employees, […] Industry News SnowBrains | February 9, 2022 1 Comment
AspenX and Prada Collab to Celebrate Aspen Skiing Company’s 75th Anniversary Prada has partnered with AspenX – Aspen Skiing Company’s experimental clothing and experience brand to celebrate the company’s 75th anniversary. The AspenX Prada line consists of three new jackets with designs for men and women that perfectly incorporate Prada’s Linea Rossa brand with AspenX founder Paula Crown’s vision. Paula Crown, the artist and entrepreneur who developed the concept for AspenX, […] Haleigh Hafner | December 20, 2021 0 Comments
Aspen Skiing Co. Introduces ASPENX, a New Premium Retail and Experiences Brand Aspen Skiing Company, owners and operators of Aspen Snowmass, The Little Nell, and the Limelight Hotels, yesterday announced the launch of ASPENX, a new premium retail and experiential concept that will extend the destination to become a global performance living brand. Conceptualized by artist and entrepreneur Paula Crown, ASPENX offers a menu of ski performance wear, unique collaborations, and custom experiences inspired […] Industry News SnowBrains | December 2, 2021 2 Comments
Aspen Skiing Co. Increases Minimum Wage to $17/hr in $3-Million Payroll Investment Aspen Skiing Co. announced a $3-million investment in its payroll on Friday, which includes increasing the beginning wage to $17/hr and increasing the pay of those already employed, reports the Aspen Times. Related: Vail Resorts Announces Significant Increase in Minimum Wage for Hourly US Employees Colorado’s current minimum wage is $12.32 (which increases to $12.56 on 1/1/22), putting Skico way […] Industry News SnowBrains | November 15, 2021 0 Comments
Insurance Company Suing Former Aspen Skiing CO. Executive for $5.2-Million After He Stole and Sold 13,000 Pairs of Skis An insurance company is suing a couple who were found guilty of stealing more than $2.4 million worth of skis, snowboards, and other goods from Aspen Skiing Co. while working for the company. The insurance company is looking to collect just over $5.2-million, reports the Aspen Times. Former Aspen Skiing Co. executive, Aspen city councilman, and mayoral candidate Derek Johnson was […] Industry News SnowBrains | November 5, 2021 0 Comments
Aspen Skiing Co. Mandates Covid-19 Vaccination for Employees Aspen Skiing Co. announced yesterday that they will require all employees to get fully vaccinated before the start of the winter season, the Aspen Times reported. Related: Austrian Ski Instructor Training Candidates Face Vaccine Mandate The company, in conjunction with Aspen Valley Hospital (AVH), said that all winter employees must be fully vaccinated by November 15th (10/31 for AVH). The requirement […] Industry News SnowBrains | September 15, 2021 2 Comments
Former Aspen Ski Co. Executive Jailed for Stealing Millions of Dollars of Ski Equipment Has Been Released A former Aspen city councilman and mayoral candidate who was jailed for stealing then selling more than $2.4 million worth of skis, snowboards, and other goods while working as an Aspen Skiing Co. executive for seventeen years has been released from prison. He is currently staying at a halfway house reports the Aspen Times. Former Aspen Skiing Co. executive Derek Johnson […] Industry News SnowBrains | June 22, 2021 0 Comments
Aspen Skiing Co. Threatens Housed Employees With Immediate Eviction if They Fail to Follow Covid Rules Aspen Skiing Company (Skico) has warned employee housing tenants that failure to comply with covid-19 restrictions could result in eviction, with just 72-hours notice. An email from the housing director said, “failure to comply with public health codes and COVID-19 restrictions on gatherings will result in consequences — no ifs, and, or buts”, reports the Aspen Times. Some of the restrictions […] Industry News SnowBrains | January 21, 2021 2 Comments
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