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The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]
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Ryan Kime |
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Alterra Mountain Company Announces CEO Transition: Current President Jared Smith to be Appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board

Denver, CO, May 25, 2022 — Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board. Smith joined Alterra Mountain Company in June of […]
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Avatar photo SnowBrains |
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Could Nevados De Chillán, Chile Open Soon? An Interview With the CEO

Could Nevados de Chillán soon be open to skiers and riders? The city remains in quarantine and with a curfew, which makes the panorama difficult for powlovers in the Ñuble Region. Currently, the Ski Resort is closed and is guarded by Socorro Andino and the police. Related: Ski Corralco, Chile Opens on Saturday for the 2020 Season Last Wednesday, NevaSport Chile […]
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Sebastian Opazo |
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Quiksilver CEO Lost at Sea as His Empty Boat Washed Ashore in Bad Weather

Quiksilver, ceo, Pierre Agnès, lost at sea, France, washed up, overboard

It was reported yesterday by French authorities that Pierre Agnès, the 54-year-old CEO of Quiksilver, has been declared lost at sea. According to The Local France, search and rescue efforts began Tuesday after Agnès’ boat washed ashore without the CEO aboard it. Agnès set out on his boat at around 7:30 AM Tuesday morning off the southwest coast of France. It is reported that, at […]
Steven Agar |
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Edelrid Climbing Co. CEO and “Gear Innovator” Dies in a Paragliding Accident

Carsten von Birckhahn dies in paragliding accident.

Carsten von Birckhahn, the CEO of Edelrid– a climbing gear company- died in a paragliding accident last Saturday at age forty-nine. If you’ve ever dabbled in the climbing world chances are you’ve come across Edelrid’s gear. By ensuring that all of its rope meets the stringent bluesign® standard, Edelrid set new safety benchmarks all throughout the industry. Edelrid is diverse […]
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Avatar photo Lindsay Hayden |
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Squaw Valley CEO Back After 50 Days in Hospital & 21 Surgeries from Skydiving Injury

Squaw Valley CEO & President Andy Wirth is back at Squaw after spending 50 days in the hospital and enduring 21 surgeries on his right arm. Andy sustained a major arm injury on October 13th, 2013 after a crash landing in Lodi, CA after a skydive with pro skiers JT Holmes & Timy Dutton. Andy just put up an update on his condition on his Facebook page including a letter he wrote to Eddie Vedder, the lead singer of the band Pearl Jam. In this letter, Andy describes his accident and some of the […]
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Avatar photo SnowBrains |
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Squaw CEO Andy Wirth: “Your Voices Will Be Heard on New Squaw Village Project”

President & CEO of Squaw Valley, Andy Wirth, has just written a piece in the Tahoe Tribune in response to all the feedback Squaw has gotten about their 101.5 acre Village proposal. Squaw has gotten a lot of feedback from the community about this project and its large size. Here is what Andy has to say about that feedback: “Most recently, we have been thinking about how to enhance the Village and make it more contemporary for the next generation of families and residents of […]
Avatar photo SnowBrains |
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