Protect Our Winters Announces First Female CEO Protect Our Winters (POW) is a climate advocacy organization that was created in 2007 by professional snowboarder Jeremy Jones. Since POW was founded, the organization has blossomed into a worldwide network of more than 130,000 supporters. On January 16, POW announced that Erin Sprague, currently serving as POW’s Board Chair, will now succeed Torrey Udall and take over as Chief […] Industry News Luke Guilford | January 22, 2024 0 Comments
[VIDEO] TGR’s The Hypocrite – Confronting the Complex Interplay Between Advocating for Change and Relying on Fossil Fuels for Athletic Pursuits The Hypocrite delves into a critical discourse that is resonating with individuals across various spheres. In the context of climate advocacy, the film examines the inherent contradiction between personal actions and systemic efforts. Related: Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action The story is masterfully woven through the perspective of a professional skier, confronting the […] SnowBrains | December 6, 2023 0 Comments
NOAA, Copernicus & WMO Agree: 2023 Will be the Hottest Year on Record The planet just had its hottest October on record and is on track to become the hottest year in the 174 years that NOAA has been keeping records. According to NCEI’s Global Annual Temperature Outlook, there is a greater than 99% chance that 2023 will be the Earth’s warmest year on record. This was also confirmed by its European counterpart […] Julia Schneemann | November 17, 2023 0 Comments
Austrian TV Commentator Cut Off Live On Air While Talking About Climate Change Former ski racer-come TV commentator Benjamin (‘Benni’) Raich looked stunned on live TV when his TV station told him “Stop” over his earpiece as he was talking about climate change during his coverage of the FIS Alpine World Cup in Sölden, Austria. “I’m not supposed to say anything more,” the 45-year-old said while still live on TV before the Austrian […] Industry News Julia Schneemann | November 1, 2023 0 Comments
9 Amazing Facts About Polar Bears Polar bears aren’t just ordinary big white bears (they’re actually not white at all…), they’re highly specialized for life in the harshest environments. Here are nine amazing facts about polar bears. 1. They’re thought to have evolved from brown bears that became isolated due to glaciation in the eastern part of Siberia. The latest research has the two species diverging genetically around […] Brains Mike Lavery | October 30, 2023 1 Comment
Comparison Photos of Austrian Glacier Show Striking Decline Over Past 9 Years The Mölltal Glacier offers skiers and riders some incredible high alpine terrain at Mölltaler Gletscher, Austria. The ski resort, which is the only glacier ski resort in the region of Carinthia, is also the official training resort for the Austrian ski team and the German national alpine ski team. The advanced terrain and world-class maintenance provide the ideal foundations for […] Industry News Brent Thomas | October 25, 2023 0 Comments
Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry’s commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter sports. Related: Shaun White Teams Up With Utah Whiskey […] Industry News SnowBrains | October 7, 2023 0 Comments
Can Perisher Ski Resort, Australia, Make it to the Long Weekend? The question on every Australian snow enthusiast’s mind as the school holidays are approaching is: can Perisher make it to their original closing date on the long weekend on Monday, October 2, 2023 or is the season doomed to finish early at Perisher as well. In Australia, only Perisher and neighboring Charlotte’s Pass are still open for sliding (or should […] Industry News Julia Schneemann | September 18, 2023 0 Comments