Inside the Ski Industry’s Post-Pandemic Boom In March 2020, the future of the ski industry seemed uncertain. With resorts shut down across the country and questions about how extreme and prolonged the response to the coronavirus would have to be, a winter of skiing no longer seemed like a sure thing. In the years since, skiing has appeared to bounce back even stronger than […] Industry News Zach Armstrong | July 22, 2024 0 Comments
Alterra Mountain Co. Ordered to Pay $18 Million to Ikon Pass Holders for Closing Resorts Due to COVID The pandemic cut the ski season short in March 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. However, Ikon Pass holders were unhappy and, in April 2020, filed a case to recoup the cost of the lost days skiing. In […] Industry News SnowBrains | February 14, 2023 3 Comments
Court Rules Tourist Could be Entitled to Compensation After Catching Covid-19 at Ischgl Ski Area, Austria The Vienna Higher Regional Court in Austria ruled on Monday that a German tourist could be entitled to compensation after catching covid-19 in the ski town of Ischgl in March 2020, Politico reports. The ruling overturned a previous decision to dismiss the complaint. The man blamed Austrian authorities for mismanagement of coronavirus during the early days of the pandemic. He was claiming […] Industry News SnowBrains | July 26, 2022 4 Comments
Vail Resorts Lifts Indoor Mask Mandate Vail Resorts yesterday issued a statement that they will no longer require guests to wear masks in gondolas or indoor spaces, including restaurants, lodging, retail and rental locations, and base areas. Related: Vail Resorts Refuses Epic Pass Refund to Unvaccinated Skier Over Vaccine Proof Required to Dine on Mountain The policy change has come about due to declining rates of covid-19 […] Industry News SnowBrains | March 1, 2022 1 Comment
Vail Resorts Facing the Effects of Staff Shortages Winter is finally here across the country, and skiers and snowboarders are beginning to head up and enjoy the mountains. However, at areas managed by Vail Resorts, the season may look different as many areas are short on staff. Many of Vail’s resorts across the US have cut back on operating hours this year. Ski areas like Brandywine and Alpine […] Industry News Aunika Skogen | January 10, 2022 15 Comments
More Than Just a Marketing Tactic: Scott Sports Re-Source Program and its Environmentally Friendly Product Line Brought to you by Scott Sports We’ve all heard the same storyline over and over again: “Our company is green, we love the environment, we treat our employees great…” Yet for the most part, we find out this is just a greenwashed marketing scheme with no real action behind it. Thankfully in the world of sports where the success of […] Industry News Alex K | January 4, 2022 0 Comments
Utah’s COVID Policies for the 2021-2022 Ski Season With the world gradually loosening restrictions after months of COVID limitations, it’s important for companies to plan out COVID procedures in order to avoid the detrimental virus. A majority of Utah’s ski resorts have released the plans of their COVID procedures for the 2021-2022 ski season. Reservations In order to limit the capacity and crowding of resorts, several resorts over […] Industry News Breya Bergom | November 16, 2021 0 Comments
Arapahoe Basin, CO is Hosting a Mobile COVID-19 Vaccination Clinic in Exchange for Free Drinks At the end of last ski season, Arapahoe Basin in Colorado offered a free ski-in ski-out vaccination clinic. For a couple of days, skiers and snowboarders were able to ride into a tent located at A-Basin’s base area, get their COVID-19 vaccination, and in return, receive a free drink from the ski area. Apparently, Arapahoe Basin found the project to […] Industry News Jesse | October 28, 2021 0 Comments
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