Sierra-at-Tahoe, CA, Agrees to Compensate Guests for Missed Ski Days During COVID Pandemic Sierra-at-Tahoe, California, has agreed to settle a class action lawsuit stemming from its handling of single-day lift ticket sales during the 2020-21 ski season. The settlement follows claims that the resort sold tickets for specific dates without disclosing parking restrictions that ultimately prevented some guests from accessing the mountain, according to Top Class Actions. Related: Reflecting on 5 Years Since […] Industry News SnowBrains | May 13, 2025 0 Comments
Reflecting on 5 Years Since COVID-19 Shut Down Ski Resorts and How it Has Shaped the Industry Today Five years ago, the ski industry came to a screeching halt as the COVID-19 pandemic led to unprecedented shutdowns across North America. In mid-March 2020, just as ski resorts were gearing up for the busy spring break season, operations were abruptly halted due to government mandates and growing concerns over virus transmission. For some, this is a sensitive subject, as […] Industry News Brent Glogau | March 10, 2025 1 Comment
Inside the Ski Industry’s Post-Pandemic Boom In March 2020, the future of the ski industry seemed uncertain. With resorts shut down across the country and questions about how extreme and prolonged the response to the coronavirus would have to be, a winter of skiing no longer seemed like a sure thing. In the years since, skiing has appeared to bounce back even stronger than […] Industry News Zach Armstrong | July 22, 2024 0 Comments
Alterra Mountain Co. Ordered to Pay $18 Million to Ikon Pass Holders for Closing Resorts Due to COVID The pandemic cut the ski season short in March 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. However, Ikon Pass holders were unhappy and, in April 2020, filed a case to recoup the cost of the lost days skiing. In […] Industry News SnowBrains | February 14, 2023 3 Comments
Court Rules Tourist Could be Entitled to Compensation After Catching Covid-19 at Ischgl Ski Area, Austria The Vienna Higher Regional Court in Austria ruled on Monday that a German tourist could be entitled to compensation after catching covid-19 in the ski town of Ischgl in March 2020, Politico reports. The ruling overturned a previous decision to dismiss the complaint. The man blamed Austrian authorities for mismanagement of coronavirus during the early days of the pandemic. He was claiming […] Industry News SnowBrains | July 26, 2022 4 Comments
Vail Resorts Lifts Indoor Mask Mandate Vail Resorts yesterday issued a statement that they will no longer require guests to wear masks in gondolas or indoor spaces, including restaurants, lodging, retail and rental locations, and base areas. Related: Vail Resorts Refuses Epic Pass Refund to Unvaccinated Skier Over Vaccine Proof Required to Dine on Mountain The policy change has come about due to declining rates of covid-19 […] Industry News SnowBrains | March 1, 2022 1 Comment
Vail Resorts Facing the Effects of Staff Shortages Winter is finally here across the country, and skiers and snowboarders are beginning to head up and enjoy the mountains. However, at areas managed by Vail Resorts, the season may look different as many areas are short on staff. Many of Vail’s resorts across the US have cut back on operating hours this year. Ski areas like Brandywine and Alpine […] Industry News Aunika Skogen | January 10, 2022 15 Comments
More Than Just a Marketing Tactic: Scott Sports Re-Source Program and its Environmentally Friendly Product Line Brought to you by Scott Sports We’ve all heard the same storyline over and over again: “Our company is green, we love the environment, we treat our employees great…” Yet for the most part, we find out this is just a greenwashed marketing scheme with no real action behind it. Thankfully in the world of sports where the success of […] Industry News Alex K | January 4, 2022 0 Comments
Utah’s COVID Policies for the 2021-2022 Ski Season With the world gradually loosening restrictions after months of COVID limitations, it’s important for companies to plan out COVID procedures in order to avoid the detrimental virus. A majority of Utah’s ski resorts have released the plans of their COVID procedures for the 2021-2022 ski season. Reservations In order to limit the capacity and crowding of resorts, several resorts over […] Industry News Breya Bergom | November 16, 2021 0 Comments
Arapahoe Basin, CO is Hosting a Mobile COVID-19 Vaccination Clinic in Exchange for Free Drinks At the end of last ski season, Arapahoe Basin in Colorado offered a free ski-in ski-out vaccination clinic. For a couple of days, skiers and snowboarders were able to ride into a tent located at A-Basin’s base area, get their COVID-19 vaccination, and in return, receive a free drink from the ski area. Apparently, Arapahoe Basin found the project to […] Industry News Jesse | October 28, 2021 0 Comments
Plane or Train Travelers Required to Show Proof of Vaccination in Canada Canadian Prime Minister Justin Trudeau announced Wednesday that all air travelers and passengers on interprovincial trains must be vaccinated against covid-19. The rule for all travelers 12 and older will begin on October 30th. “For the vast vast majority of people, the rules are very simple to travel: you’ve got to be vaccinated.” – Justin Trudeau There will be a month’s grace […] SnowBrains | October 7, 2021 0 Comments
Austrian Ski Instructor Training Candidates Face Vaccine Mandate Snowsport instructors-in-training are being required to receive COVID-19 vaccinations in order to participate in the state ski instructor associations. This mandate is taking place in the federal states of Tyrol, Styria, Salzburg, Upper and Lower Austria, Carinthia, and Vienna. This mandate comes after new COVID-19 strains and mutants have begun to spread more rapidly. President of the Austrian Ski School Association, […] Industry News Breya Bergom | August 30, 2021 0 Comments
After Being Closed Last Season, Searchmont Resort, Canada, Will Open With New Features This Winter Searchmont Resort in Ontario, Canada, will open for the 2021-2022 ski season after the country experienced strict lockdowns over the past year and a half. Because of the resort being closed last season due to COVID, Searchmont was able to make many improvements such as adding lifts, replacing equipment, and adding new trails. Related: The Unknown Private Ski Hill Craze […] Industry News Breya Bergom | August 18, 2021 0 Comments
New Lockdown in Victoria, Australia, Forces Ski Resorts to Close Again Ski resorts in Victoria, Australia, have been forced to close again as another statewide lockdown was announced yesterday. This is Victoria’s sixth lockdown since the COVID-19 pandemic began and the fourth of 2021. The last lockdown ended only a week ago on July 27. New rules meant visitors to Victoria’s ski hills had to show a negative COVID-19 test to be […] Industry News Hannah | August 5, 2021 1 Comment
Victoria, Australia Lockdown Lifted But Visitors to Ski Fields Will Need Negative Covid Test Lockdown restrictions across Victoria, Australia will ease tonight after a 12-day lockdown saw a reduction in community transmission of coronavirus. Citizens will be able to leave their homes for any reason, schools will reopen, restaurants and cafes will reopen, retail and beauty and personal care will re-open as will entertainment venues and community facilities. And ski resorts will reopen. Related: […] Industry News Oz Brains | July 27, 2021 0 Comments
Snowbasin, UT, Cancels Summer Concert Series Due to Covid-19 Related Staffing Shortages Snowbasin Resort, UT, announced Monday that the Blues, Brews, and BBQ Concert Series, a staple at the resort for almost ten years, has been canceled for the second successive year. Last year was due to the pandemic, this year it is due to staffing shortages prevalent throughout the hospitality industry due to covid. “Due to staffing shortages impacting the operations of […] Industry News SnowBrains | July 21, 2021 0 Comments
New Study Links Wildfire Smoke and COVID-19 A new study led by the Desert Research Institute in Reno, NV, has linked wildfire smoke exposure to an increased susceptibility to COVID-19. The study was published last week in the Journal of Exposure Science and Environmental Epidemiology. Wildfire smoke is known to be hazardous to our health. It carries a mix of gases and particles, the most harmful of which […] Brains Hannah | July 20, 2021 0 Comments
Will Colorado Ski Country Regain Its Once Booming Market? After a draining year, the world started easing its COVID restrictions. So what does that mean for Colorado tourism? As expected, Colorado Ski County (CSCUSA) announced a 7.6% increase in tourism in the 2021 season. With everyone eager to return to a somewhat normal life, there was a boom in tourism. Skiing appeared to be safer since it takes place […] Industry News Breya Bergom | July 3, 2021 2 Comments
Vail Resorts Creates Deep Pockets With $1.3 Billion Cash On Hand—What’s Next? Vail Resorts as a company is one of the most polarizing topics in the ski community since skiers vs. snowboarders in the mid-’80s. The ski community is torn on whether to hate them for their mass acquisitions or to love them for the variety and coverage that their season pass offers. Regardless, there is one thing for certain: People are […] Industry News Artur | July 1, 2021 5 Comments
Millions Riding Masked: Utah’s Incredible Record-Breaking 2020-21 Season Even though we were told to remain at home during the COVID-19 pandemic, Utah’s ski areas experienced a record-breaking number of 5.3 million visitors throughout the 2020-21 season. Even though there was less traveling, tight restrictions, and disease spreading, the National Ski Areas Association reported that 59 million ski visits were made this season, the fifth-best ever recorded in the […] Industry News Jesse | June 18, 2021 0 Comments
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