Is Après Skiing Dead? Study Reveals Lowest Rate of Alcohol Consumption in U.S. Since 1939 A recent survey has found that alcohol consumption in the United States is at its lowest level since 1939. The percentage of adults who say they drink alcohol has fallen to 54% which is the lowest percentage ever recorded. The study by Gallup suggests that this may be linked to the fact that, for the first time in history, the […] Brains Gregg Frantz | September 2, 2025 1 Comment
The Beer-Drinking Incentive at Winter Park Resort, CO Recently, Winter Park Resort in Colorado teamed up with Upslope Brewing. Through the partnership, Winter Park is leading a contest through beer cans and QR codes that could allow the winner to utilize the gondola an hour before the resort opens for the public. Upslope Brewing, which is based in Boulder, Colorado, is promoting its Mary Jane Ale. Upslope Brewing […] Industry News Breya Bergom | December 2, 2021 0 Comments
COVID Transmission Linked to Après — Not to Lift Lines, Chairlifts, or Skiing Colorado’s ski towns and counties have some of the highest rates of COVID in the country. In San Miguel County, epidemiologists have not linked any outbreaks to chairlifts, skiing, or lift lines in Telluride. Although, they have contact-traced many cases to après and the lifestyle surrounding skiing. The same results have shown up in eight other ski and tourism counties […] Industry News Dominic Gawel | January 27, 2021 0 Comments
VIDEO: Budweiser Seeks To Be Official Beer of Utah | Vote #Bud4Utah [arve url="https://www.youtube.com/watch?v=hK2zd4-Ou98&feature=youtu.be"] SnowBrains | September 4, 2020 Likes Tweets 2 Comments
‘Busch Snow Day’ – Falling Snow = Falling Beer Prices! Cold beer and a day on the slopes go together like Bogey and Bacall, Tom and Jerry, Martha and Snoop … . The clever, and risk-taking marketing team at Anheuser-Busch have come up with a campaign that is sure to entice beer drinkers in snowy cities across the USA. Dubbed ‘Busch Snow Day,’ the company will give you $1 off […] Jacqui Davis | January 23, 2020 0 Comments
Skiers 43% More Likely to Be Involved in a Crash if They’ve Been Drinking Alcohol A new study has revealed that over 1,000 Brits a day get injured on ski holidays after consuming alcohol. The study by Direct Line said skiers are 43 percent more likely to be involved in a crash after drinking, with 3.8 million reporting injuries on the slopes that were a direct result of consuming alcohol beforehand, reports the Independent. Related: Mikaela […] Industry News SnowBrains | December 5, 2019 1 Comment
Why Utah Liquor Stores Are Dumping Cases Of Beer Down The Drain Thought Halloween was already scary enough? Think again. Utah liquor stores are dumping massive volumes of beer down the drain at the end of the month. Any beer that remains on liquor store shelves in Utah at midnight on Oct. 31 — and is 5% alcohol by volume or less — will be poured down the drain, according to Kathy […] Industry News SnowBrains | October 25, 2019 0 Comments
Iceberg Hauling Could Help the World’s Thirstiest Regions A marine salvage expert is making an innovative (and bit crazy) proposal to tow a giant iceberg to Cape Town, and melting it down to drinking water to offer a solution to the water crisis. The idea is to tow icebergs thousands of miles from Antarctica to regions where water is scarce and could be brought to shore to produce […] Weather Kristen Strom | August 17, 2018 0 Comments
Look Out Breck, Park City Poised To Reclaim Shot-Ski Crown The title for the world’s longest shot-ski has become quite the hotly contested race. At 2pm on October 14th, 1,250 locals will gather on Main St. in Park City and hopefully return top honors to an unlikely home in Utah. That’s just 16 more drinkers then current record holder Breck lined up earlier this year. But hey, a win’s a win right? We know […] Friday Fun Matt Brennan | September 26, 2017 0 Comments
Salomon Quest Max 130 Ski Boot Review The Frenchies behind Salomon have been at the forefront of the ski industry for years. When the ski industry asked for a stiff freeride boot to take on side and backcountry terrain, the makers of the Pocket Rocket and the X-Scream answered the call. The Salomon Quest Max 130 lives up to its two names – it is ready for the backcountry and stiff enough to throw down when the going gets burly. The Quest Max 130 lives up to the Salomon name. The boot combines a performance-oriented last, true 130 flex, walk mode, and swappable tech inserts (ohhhhh yeah) to make an all-mountain beast. The best features of the Quest […] Gear Chaz Diamond | February 16, 2015 1 Comment
Brain Post: Study Says NOT Drinking Will Shorten Your Life Not drinking is killing you… Seriously. There have been many studies showing that drinking moderate amounts of alcohol (2 drinks/day for men, 1 drink/day for women) is good for your health and can actually lengthen life. These studies generally focus on alcohol being healthy as it thins the blood and causes benefits to heart and circulatory health. A 2010 study in the journal Alcoholism: Clinical and Experimental Research that followed 1,824 participants between the ages of 55 and 65 for 20 years is showing that the benefits of moderate alcohol use may actually be social. There are some great facts from this study and we’re […] Brains SnowBrains | December 17, 2013 0 Comments
Brain Post: Why You Eat When You’re Drunk We’ve all done this. You have a few drinks (or more) and you come home and eat like crazy. It makes sense because it seems to help dilute the booze, help you sleep, and make you less hung over in the morning, right? Not exactly. Amazingly, researchers in the UK, Holland, USA, and Spain have been looking into this stuff […] Brains SnowBrains | June 19, 2013 1 Comment
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