Controversy Ensues About the Use of Heavy Machinery on Glacier at Zermatt, Switzerland Disturbing pictures emerged in the last week of heavy machinery digging on the Theodul Glacier in the Matterhorn Ski Paradise, the cross-border ski resort between Zermatt, Switzerland, and Cervino, Italy. The diggers appear to be filling in crevasses on the glacier in order to get the ‘Gran Becca’ course ready for the first-ever FIS World Cup cross-border race. The race […] Industry News Julia Schneemann | October 20, 2023 0 Comments
Patagonia Boasts the Best Brand Reputation in the U.S. Twice in the last three years, outdoor brand Patagonia has ranked #1 for having the best reputation out of the top 100 most visible brands in America. News website Axios and market research firm Harris Poll conducted their annual survey by polling 16,310 people around the nation for ‘companies that either excel or falter in society.’ The top 100 companies […] Industry News John Cunningham | June 26, 2023 0 Comments
Peak Performance Introduces Second-Hand Platform ‘WearAgains’ to Help Minimize Environmental Footprint In this day and age of companies pushing consumers to purchase new and improved snow gear each year, Swedish brand Peak Performance is thinking outside the box and focusing instead on sustainability. ‘WearAgains’ was introduced last year as a buy-and-sell concept of new or lightly used clothing at their flagship store in Stockholm, Sweden. Essentially acting as a centralized re-sale […] Industry News John Cunningham | June 5, 2023 0 Comments
Sunski Sunglasses: Save The Planet and Look Good Doing It! Plastic is incredible stuff. Our lives would be completely changed without it.  It’s light, strong, easily made into whatever shape we want, and lasts forever. Without plastic, we’d probably all still be skiing in leather boots. That last point that plastic basically lasts forever is a double-edged sword. It’s amazing when put to good use, but plastic waste is becoming […] Featured Article Mike Lavery | May 1, 2023 0 Comments
Tahoe Regional Planning Agency Accepts Nominations for the 2023 Lake Spirit Awards Until April 28, 2023 Sometimes large restoration projects can overshadow the daily efforts of everyday people working to protect Lake Tahoe. From hosting trash cleanups to installing erosion control measures, individuals’ actions can collectively have a huge impact on the environment. Awards recognizing people exhibiting a special dedication to conserving the lake are now open for nominations. The 2023 Lake Spirit Awards will honor […] Industry News SnowBrains | March 22, 2023 0 Comments
Town of Park City, UT, Joins Global Sustainable Tourism Council The Park City Chamber of Commerce & Visitor Bureau (PCCVB) has just been announced as the newest member of the Global Sustainable Tourism Council (GSTC). The addition comes after PCCVCB has completed its draft of Utah’s first community-based Sustainable Tourism Plan, aiming to be a premier US ski area for eco-friendly ski tourism. Joining the GSTC helps position PCCVB to […] Industry News Nick DeRiso | September 7, 2022 0 Comments
The New Ski Jacket Made From Sugarcane Today, brands are trying various different measures to make their product and services more sustainable. Picture Organic Clothing has tried something completely different and has recently released a ski jacket made up of recycled sugarcane. Although it sounds odd, the jacket looks like nothing out of the ordinary! The jacket looks similar to high-end ski jackets and functions like one, […] Gear Review Breya Bergom | October 11, 2021 0 Comments
Steamboat Resort, CO to Stop Selling Plastic Bottles Steamboat Resort announced that they will stop selling single-use plastic bottles starting in the 2021-2022 winter season in their latest move to become a more sustainable brand, company, and town. Whether in the form of water, an energy drink, or soda, plastic bottles have deteriorating effects on local, national, and international environments. Every year in the United States, millions of […] Industry News Jesse | September 29, 2021 1 Comment