France’s Clément Noël Dominates in Upset-Riddled World Cup Slalom at Gurgl, Austria France’s Clément Noël made it two-for-two at the Slalom World Cup in Gurgl, Austria, on Sunday, November 24, backing up from his victory in Levi, Finland, last week. Much like Shiffrin in the women’s Slalom yesterday, Noël was dominant from the get-go, leading after Run 1 with 0.88 seconds ahead of Norway’s Atle Lie McGrath and 0.94 seconds ahead of […] Industry News Julia Schneemann | November 24, 2024 0 Comments
Men’s Giant Slalom FIS Alpine World Cup in Sölden, Austria, Gets Historic All-Norwegian Podium In somewhat of a déjà vu, the men’s race at Sölden, Austria, on Sunday, October 27, also featured the favorite in bib number 1 and a surprise Swiss withdrawal from the race after inspection. Switzerland’s Marco Odermatt was given the bib no 1 in the bib ceremony on Saturday night, while his teammate Loic Meillard announced pre-race that he would […] Industry News Julia Schneemann | October 27, 2024 0 Comments
Norwegian-Brazilian Ski Racer Returns to On-Snow Training at Sölden, Austria, After Poaching Top Austrian Coach Norwegian-Brazilian ski racer Lucas Braathen has returned to on-snow training at Sölden, Austria, accompanied by a top team assembled by his father and team manager Björn Braathen. The coaching team consists of two coaches, Norwegian Peter Lederer and Austrian Mike Pircher, as well as Coaching Assistant Christian Owesen Hoel from Norway. The coaching team is supported by Tor Schjetne, Braathen’s […] Industry News Julia Schneemann | April 18, 2024 0 Comments
Lucas Braathen Will Ski for Brazil in the 2024/2025 FIS Alpine World Cup Season This morning, March 7, Lucas Braathen confirmed his comeback to FIS Alpine World Cup racing in a press conference at the Red Bull hangar in Innsbruck, Austria. The 23-year-old athlete opened the conference by speaking in Portuguese and then switched to English, declaring proudly, “I am returning to the sport of Alpine racing and I am doing that in the […] Industry News Julia Schneemann | March 7, 2024 0 Comments
Ski Racer Lucas Braathen to Announce Comeback in Press Conference on Thursday, March 7 The FIS Alpine circuit became a lot paler last year when colorful ski racer Lucas Braathen from Norway announced his immediate retirement in October 2023. The announcement came one day before the FIS Alpine Ski World Cup opener in Sölden, Austria, and sent shockwaves through the Alpine racing community. Now it looks like Braathen is poised to officially announce his […] Industry News Julia Schneemann | March 6, 2024 0 Comments
Outpouring of Support for Lucas Braathen from Fellow Athletes After Retirement Announcement Not even 24 hours have passed since the shock announcement by Lucas Pinheiro Braathen that the Norwegian skier will retire at only 23-years of age, and social media is flooded with an outpouring of love and support … and even the odd marriage proposal. Starting with teammates Aleksander Aamodt Kilde’s “A firework of a human, will be missed but never […] Industry News Julia Schneemann | October 28, 2023 0 Comments
Oakely Drops Iconic YouTube Series Featuring the World’s Best International Skiers An action-packed new series of films from Oakley® reveals the spirit and drive of the brand’s most iconic winter sports athletes, on and off the slopes. The series is filled with superstars, including Mikaela Shiffrin, Walker Woodring, Sage Kotsenburg, Hunter Henderson, Ralph Welponer, Mathilde Gremaud, Ståle Sandbech, Aleksander Kilde, Kaditane Gomis, Judd Henkes, Annika Morgan, Tristan Feinberg, Yuki Kadono and […] Industry News SnowBrains | October 26, 2023 0 Comments
Mikaela Shiffrin Will Race for Norway From 23/24 After Secret Wedding to Norway’s Aleksander Kilde *Please note this was an April Fools’ Joke U.S. ski racer Mikaela Shiffrin and Norway’s Aleksander Aamodt Kilde tied the knot in a secret wedding in Cabo San Lucas, Mexico. The 28-year-old American and 30-year-old Norwegian have been dating for two years and announced their plans to holiday in Mexico after the World Cup Finals on their Instagram Accounts. […] Industry News Julia Schneemann | April 1, 2023 3 Comments
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