Norwegian-Brazilian Ski Racer Returns to On-Snow Training at Sölden, Austria, After Poaching Top Austrian Coach Norwegian-Brazilian ski racer Lucas Braathen has returned to on-snow training at Sölden, Austria, accompanied by a top team assembled by his father and team manager Björn Braathen. The coaching team consists of two coaches, Norwegian Peter Lederer and Austrian Mike Pircher, as well as Coaching Assistant Christian Owesen Hoel from Norway. The coaching team is supported by Tor Schjetne, Braathen’s […] Industry News Julia Schneemann | April 18, 2024 0 Comments
Lucas Braathen Will Ski for Brazil in the 2024/2025 FIS Alpine World Cup Season This morning, March 7, Lucas Braathen confirmed his comeback to FIS Alpine World Cup racing in a press conference at the Red Bull hangar in Innsbruck, Austria. The 23-year-old athlete opened the conference by speaking in Portuguese and then switched to English, declaring proudly, “I am returning to the sport of Alpine racing and I am doing that in the […] Industry News Julia Schneemann | March 7, 2024 0 Comments
Ski Racer Lucas Braathen to Announce Comeback in Press Conference on Thursday, March 7 The FIS Alpine circuit became a lot paler last year when colorful ski racer Lucas Braathen from Norway announced his immediate retirement in October 2023. The announcement came one day before the FIS Alpine Ski World Cup opener in Sölden, Austria, and sent shockwaves through the Alpine racing community. Now it looks like Braathen is poised to officially announce his […] Industry News Julia Schneemann | March 6, 2024 0 Comments
Outpouring of Support for Lucas Braathen from Fellow Athletes After Retirement Announcement Not even 24 hours have passed since the shock announcement by Lucas Pinheiro Braathen that the Norwegian skier will retire at only 23-years of age, and social media is flooded with an outpouring of love and support … and even the odd marriage proposal. Starting with teammates Aleksander Aamodt Kilde’s “A firework of a human, will be missed but never […] Industry News Julia Schneemann | October 28, 2023 0 Comments
Oakely Drops Iconic YouTube Series Featuring the World’s Best International Skiers An action-packed new series of films from Oakley® reveals the spirit and drive of the brand’s most iconic winter sports athletes, on and off the slopes. The series is filled with superstars, including Mikaela Shiffrin, Walker Woodring, Sage Kotsenburg, Hunter Henderson, Ralph Welponer, Mathilde Gremaud, StÃ¥le Sandbech, Aleksander Kilde, Kaditane Gomis, Judd Henkes, Annika Morgan, Tristan Feinberg, Yuki Kadono and […] Industry News SnowBrains | October 26, 2023 0 Comments
Mikaela Shiffrin Will Race for Norway From 23/24 After Secret Wedding to Norway’s Aleksander Kilde *Please note this was an April Fools’ Joke U.S. ski racer Mikaela Shiffrin and Norway’s Aleksander Aamodt Kilde tied the knot in a secret wedding in Cabo San Lucas, Mexico. The 28-year-old American and 30-year-old Norwegian have been dating for two years and announced their plans to holiday in Mexico after the World Cup Finals on their Instagram Accounts. […] Industry News Julia Schneemann | April 1, 2023 3 Comments
Norway’s Kilde Enjoys Powder At Palisades Tahoe, CA, But Gets a Sick Burn From U.S. Skier Bennett For His Powder Skills Aleksander Aamodt Kilde may be the highest ranked Downhill skier in the world, but even he is not safe from getting mocked on social media. The Norwegian ski racer posted a video on Instagram of him enjoying the legendary powder at Palisades Tahoe, CA, the Friday before the Giant Slalom race he was competing in on Saturday, February 25, 2023. […] Industry News Julia Schneemann | March 1, 2023 0 Comments
Men’s FIS Alpine World Cup Continues in Palisades Tahoe, CA, After Positive ‘Snow Control’ The International Ski and Snowboard Federation ‘FIS’ gave the go-ahead for The Stifel Palisades Tahoe Cup to host the Giant Slalom and Slalom scheduled for February 24-26, 2023. As with every stop on the Audi FIS Ski World Cup, each race course must pass ‘snow control’ ahead of the races to ensure course quality for the racers. Palisades Tahoe has […] Industry News Julia Schneemann | February 23, 2023 0 Comments