Lucas Braathen Wins in Hafjell, Norway, to Claim Giant Slalom Crystal Globe as Marco Odermatt’s DNF Opens Door The men’s Giant Slalom at the World Cup Finals in Hafjell, Norway, delivered high drama on Tuesday, March 24, with Lucas Pinheiro Braathen taking both the race victory and the season-long Crystal Globe. Switzerland’s Loïc Meillard finished second, while Norway’s Atle Lie McGrath completed the podium in third. Related: Lucas Braathen Wins Giant Slalom in Kranjska Gora, Slovenia, and Heats […] Competition SnowBrains | March 25, 2026 0 Comments
Slalom World Cup in Kranjska Gora, Slovenia, Sees Atle Lie McGrath Claim Redemption Podium After Olympic Upset The men’s slalom World Cup in Kranjska Gora, Slovenia on Sunday, March 8, produced one of the closest finishes of the entire season, with the top five racers separated by less than a tenth of a second after two runs on the steep Podkoren slope. Related: Atle Lie McGrath Responds to Oluympic Temper Tantrum With Perspective—and a Quote from South Park’s […] Julia Schneemann | March 8, 2026 0 Comments
Lucas Braathen Wins Giant Slalom in Kranjska Gora, Slovenia, And Heats Up the Crystal Globe Hunt March 7 brought the first of two technical races in Kranjska Gora, Slovenia, where the men’s field lined up for the final regular-season Giant Slalom before the World Cup Finals. Related: [OLYMPICS] Brazil Makes History: Lucas Braathen Wins Olympic Giant Slalom Gold World Cup leader Marco Odermatt had a chance to effectively secure the 2025–26 season Giant Slalom crystal globe […] Competition Julia Schneemann | March 7, 2026 0 Comments
[OLYMPICS] Brazil Makes History: Lucas Braathen Wins Olympic Giant Slalom Gold Milano Cortina 2026 hit the halfway mark Saturday, and the headline moment came from the slopes of Bormio, Italy, where Lucas Pinheiro Braathen delivered Brazil its first-ever Winter Olympic medal—gold in the men’s giant slalom. And he did it in style. Related: [OLYMPICS] Team USA’s Jessie Diggins Claims 4th Career Olympic Medall in 10k Cross-Country Giant slalom races are conducted […] Olympics Julia Schneemann | February 14, 2026 0 Comments
Moncler Opens First-Ever U.S. Moncler Grenoble Flagship Store in Aspen, CO Moncler just planted a big, glossy flag in the heart of USA’s ski country. The luxury outerwear giant has opened the first Moncler Grenoble flagship store in the United States, choosing Aspen, Colorado—arguably North America’s most iconic blend of skiing, wealth, and alpine culture—as the location. The new store sits at 432 East Hyman Avenue in a landmark building, and […] Industry News Julia Schneemann | February 5, 2026 0 Comments
Marco Odermatt Extends his Dominance with Giant Slalom Victory in Adelboden, Switzerland, While Team USA’s River Radamus Finishes 7th Marco Odermatt continued his remarkable dominance with a commanding victory in the men’s Giant Slalom in Adelboden, Switzerland, on Saturday, December 10, claiming his 51st career World Cup victory and a record-setting fifth consecutive Giant Slalom win on the famed Chuenisbärgli run. Related: Marco Odermatt Claims 50th World Cup at Gröden/Val Gardena, Italy The 28-year-old Swiss star finished ahead of […] Competition Julia Schneemann | January 12, 2026 0 Comments
Lucas Braathen Claims Another Brazilian Podium as Marco Schwarz Wins the Giant Slalom in Alta Badia, Italy The men’s Alpine Ski World Cup rolled into one of its most unforgiving venues on Sunday, December 21, with the Giant Slalom on the Gran Risa in Alta Badia, Italy, delivering drama, surprises, and razor-thin margins—exactly what the steep, technical slope is famous for. Run 1: Schwarz Lays Down the Gauntlet Starting in bib 1, Austria’s Marco Schwarz wasted no […] Competition Julia Schneemann | December 21, 2025 0 Comments
Brazilian-Norwegian Ski Racer Lucas Braathen Has Close Call During Training at Sölden, Austria Lucas Braathen narrowly escaped a potentially career-ending crash during training in Sölden, Austria. The Brazilian-Norwegian ski racer collided with a passerby who was traversing across the training gates. The unidentified person was seemingly oblivious to the fact that they were endangering themselves as well as athletes in training. Braathen is training in Sölden for the FIS Alpine World Cup season […] Competition Julia Schneemann | October 19, 2025 0 Comments
Clement Noël Triumphs at Slalom World Cup in Adelboden, Switzerland, While Lucas Braathen Claims First Brazilian Slalom Podium In a race marked by challenging conditions and dramatic turns of fortune, Clement Noël from France claimed victory in Saturday’s Slalom on the legendary Chuenisbärgli piste. Battling fog, falling snow, and one of the World Cup circuit’s steepest courses, Noël overcame personal history and tough competition to notch his third win of the season. The Olympic champion delivered a stirring […] Industry News Julia Schneemann | January 14, 2025 0 Comments
France’s Clément Noël Dominates in Upset-Riddled World Cup Slalom at Gurgl, Austria France’s Clément Noël made it two-for-two at the Slalom World Cup in Gurgl, Austria, on Sunday, November 24, backing up from his victory in Levi, Finland, last week. Much like Shiffrin in the women’s Slalom yesterday, Noël was dominant from the get-go, leading after Run 1 with 0.88 seconds ahead of Norway’s Atle Lie McGrath and 0.94 seconds ahead of […] Industry News Julia Schneemann | November 24, 2024 0 Comments
Men’s Giant Slalom FIS Alpine World Cup in Sölden, Austria, Gets Historic All-Norwegian Podium In somewhat of a déjà vu, the men’s race at Sölden, Austria, on Sunday, October 27, also featured the favorite in bib number 1 and a surprise Swiss withdrawal from the race after inspection. Switzerland’s Marco Odermatt was given the bib no 1 in the bib ceremony on Saturday night, while his teammate Loic Meillard announced pre-race that he would […] Industry News Julia Schneemann | October 27, 2024 0 Comments
Norwegian-Brazilian Ski Racer Returns to On-Snow Training at Sölden, Austria, After Poaching Top Austrian Coach Norwegian-Brazilian ski racer Lucas Braathen has returned to on-snow training at Sölden, Austria, accompanied by a top team assembled by his father and team manager Björn Braathen. The coaching team consists of two coaches, Norwegian Peter Lederer and Austrian Mike Pircher, as well as Coaching Assistant Christian Owesen Hoel from Norway. The coaching team is supported by Tor Schjetne, Braathen’s […] Industry News Julia Schneemann | April 18, 2024 0 Comments
Lucas Braathen Will Ski for Brazil in the 2024/2025 FIS Alpine World Cup Season This morning, March 7, Lucas Braathen confirmed his comeback to FIS Alpine World Cup racing in a press conference at the Red Bull hangar in Innsbruck, Austria. The 23-year-old athlete opened the conference by speaking in Portuguese and then switched to English, declaring proudly, “I am returning to the sport of Alpine racing and I am doing that in the […] Industry News Julia Schneemann | March 7, 2024 0 Comments
Ski Racer Lucas Braathen to Announce Comeback in Press Conference on Thursday, March 7 The FIS Alpine circuit became a lot paler last year when colorful ski racer Lucas Braathen from Norway announced his immediate retirement in October 2023. The announcement came one day before the FIS Alpine Ski World Cup opener in Sölden, Austria, and sent shockwaves through the Alpine racing community. Now it looks like Braathen is poised to officially announce his […] Industry News Julia Schneemann | March 6, 2024 0 Comments
Outpouring of Support for Lucas Braathen from Fellow Athletes After Retirement Announcement Not even 24 hours have passed since the shock announcement by Lucas Pinheiro Braathen that the Norwegian skier will retire at only 23-years of age, and social media is flooded with an outpouring of love and support … and even the odd marriage proposal. Starting with teammates Aleksander Aamodt Kilde’s “A firework of a human, will be missed but never […] Industry News Julia Schneemann | October 28, 2023 0 Comments
Oakely Drops Iconic YouTube Series Featuring the World’s Best International Skiers An action-packed new series of films from Oakley® reveals the spirit and drive of the brand’s most iconic winter sports athletes, on and off the slopes. The series is filled with superstars, including Mikaela Shiffrin, Walker Woodring, Sage Kotsenburg, Hunter Henderson, Ralph Welponer, Mathilde Gremaud, Ståle Sandbech, Aleksander Kilde, Kaditane Gomis, Judd Henkes, Annika Morgan, Tristan Feinberg, Yuki Kadono and […] Industry News SnowBrains | October 26, 2023 0 Comments
Mikaela Shiffrin Will Race for Norway From 23/24 After Secret Wedding to Norway’s Aleksander Kilde *Please note this was an April Fools’ Joke U.S. ski racer Mikaela Shiffrin and Norway’s Aleksander Aamodt Kilde tied the knot in a secret wedding in Cabo San Lucas, Mexico. The 28-year-old American and 30-year-old Norwegian have been dating for two years and announced their plans to holiday in Mexico after the World Cup Finals on their Instagram Accounts. […] Industry News Julia Schneemann | April 1, 2023 3 Comments
Norway’s Kilde Enjoys Powder At Palisades Tahoe, CA, But Gets a Sick Burn From U.S. Skier Bennett For His Powder Skills Aleksander Aamodt Kilde may be the highest ranked Downhill skier in the world, but even he is not safe from getting mocked on social media. The Norwegian ski racer posted a video on Instagram of him enjoying the legendary powder at Palisades Tahoe, CA, the Friday before the Giant Slalom race he was competing in on Saturday, February 25, 2023. […] Industry News Julia Schneemann | March 1, 2023 0 Comments
Men’s FIS Alpine World Cup Continues in Palisades Tahoe, CA, After Positive ‘Snow Control’ The International Ski and Snowboard Federation ‘FIS’ gave the go-ahead for The Stifel Palisades Tahoe Cup to host the Giant Slalom and Slalom scheduled for February 24-26, 2023. As with every stop on the Audi FIS Ski World Cup, each race course must pass ‘snow control’ ahead of the races to ensure course quality for the racers. Palisades Tahoe has […] Industry News Julia Schneemann | February 23, 2023 0 Comments
What to Watch When at the FIS Alpine Ski World Championships in Courchevel & Méribél, France World Championships are held every other year and were rescheduled in 1984 to be held in odd years so as not to clash with Olympic Games. Before that, the Olympics were in lieu of a separate World Championship during the Olympic years. On Monday, February 6, 2023, the FIS Alpine Ski World Championships will kick off at the French resorts […] Industry News Julia Schneemann | February 6, 2023 1 Comment
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