The 2025-26 FIS Alpine World Cup Kicks Off in Less Than 2 Months With the 2026 Winter Olympic Games on the horizon, this year’s FIS World Cup should be on every snow fanatic’s radar. Late October will mark the beginning of the 2025-26 FIS Alpine World Cup season. Held in Sölden, Austria, the world’s best women and men will compete in the Giant Slalom, where top racers will reach speeds exceeding 50 miles […] Industry News Paul Birich | August 31, 2025 0 Comments
Mikaela Shiffrin Shares Impressions from Chile Summer-Training Camp U.S. ski racing star Mikaela Shiffrin has arrived in the Southern Hemisphere to fine-tune her Atomic ski equipment ahead of the 2025-26 World Cup season. Leading into an Olympic season, the upcoming winter is certainly one of great anticipation for fans and pressure for athletes. Shiffrin shared happy snaps from her on-snow summer training camp at El Colorado, Chile, posting […] Industry News Julia Schneemann | August 19, 2025 0 Comments
Mikaela Shiffrin Returns to German Indoor Ski Center for Summer Training Mikaela Shiffrin shared images on social media from her recent trip to Hamburg, Germany, where the U.S. ski racer was training with her team. Hamburg is a staple on her race training calendar, as the American athlete visited the Hamburg indoor ski center last August as well. Related: [VIDEO] Mikaela Shiffrin Shares Insight into Training Day at German Indoor Ski […] Competition Julia Schneemann | August 4, 2025 0 Comments
Mikaela Shiffrin Shares Honest Recount of Her Struggles with PTSD Following Killington, VT, Crash Mikaela Shiffrin does it again—capturing hearts and minds with her honest, raw recount of her struggles with PTSD following her crash at Killington, Vermont, in November 2024. Published in The Players Tribune, her personal essay about her feelings and struggles offers a rare, unfiltered insight into the pressures and expectations weighing on an elite athlete’s shoulders, and the silent battle […] Industry News Julia Schneemann | May 30, 2025 0 Comments
[VIDEO] Olympian Mikaela Shiffrin Shocks Bublé and Kelsea with Her Musical Talents on The Voice Live Finale Olympic gold medalist Mikaela Shiffrin swaps a ski lesson for voice coaching with Bublé and Kelsea when she stops by the Voice set. For more The Voice, watch NBC on Peacock. SnowBrains | May 21, 2025 0 Comments
Mikaela Shiffrin Teases “Secret Project” in Video of Her Skiing at Copper Mountain, CO Olympic gold medalist Mikaela Shiffrin appears to be working on a new film project, according to a recent Instagram post shared from her spring training camp at Copper Mountain in Colorado. In the post, Shiffrin thanked Copper for “another super productive spring camp” and hinted at an upcoming “secret project,” accompanied by behind-the-scenes video footage of a follow-cam skier capturing […] Industry News Martin Kuprianowicz | May 13, 2025 0 Comments
Mikaela Shiffrin Becomes Newest Investor in Colorado’s First Professional Women’s Soccer Club, Coming to Denver in 2026 Mikaela Shiffrin, the most decorated alpine skier in history, has joined the ownership group of Denver’s forthcoming National Women’s Soccer League (NWSL) team, set to debut in 2026. The Colorado native and two-time Olympic gold medalist described herself as a “small-level investor” in the team, marking her first foray into professional sports ownership. Related: [VIDEO] Chris Tomer’s Mountain Weather Update […] Industry News Martin Kuprianowicz | May 6, 2025 0 Comments
Ski Race Fans Write Open Letter to International Olympic Committee, Sharing Frustration Over the Availability and Pricing of Tickets Despite the 2026 Milano-Cortina Winter Olympic Games in Italy still being months away, alpine skiing fans are already frustrated over the lack of transparency when purchasing tickets. These frustrations were outlined in a letter written by Alpine skiing fans and posted on Instagram by the Mikaela Shiffrin Fan Club. The letter stated that they were unable to access certain ticket types and […] Olympics Quinn Brophy | April 28, 2025 0 Comments
Mikaela Shiffrin Closes Challenging Season With Dominant Slalom Win in Sun Valley, ID U.S. ski racer Mikaela Shiffrin wrapped up the 2024-25 World Cup season with a resounding victory in the Slalom race at the World Cup Finals in Sun Valley, Idaho, on Thursday, March 27. The 30-year-old athlete had a difficult season after crashing early in the World Cup season in Killington, Vermont, in November 2024. The recovery from the crash was […] Industry News Julia Schneemann | March 27, 2025 0 Comments
Canada’s Mikaël Kingsbury Clinches 99th World Cup Mogul Skiing Victory in Season Finale in Livigno, Italy Mikaël Kingsbury has once again etched his name into freestyle skiing history. The Canadian moguls legend secured his 99th career World Cup victory on Wednesday, March 12, winning the season-ending dual moguls event on the slopes of Livigno, Italy—the same course set to host the 2026 Milan-Cortina Olympic Games. Kingsbury, 32, outdueled Japan’s Ikuma Horishima in the final, capping off […] Industry News Julia Schneemann | March 14, 2025 0 Comments
International Sports Community Shares Strong Reactions to Mikaela Shiffrin’s Historic 100th World Cup Victory Mikaela Shiffrin made history once again on February 23, claiming her 100th World Cup victory in Sestriere, Italy—an achievement that solidifies her place among the greatest alpine skiers of all time. The milestone sent ripples through the ski and sports world, with fellow athletes, past champions, and rising stars alike reacting in awe. Related: USA Celebrates Double Podium as Mikaela […] Industry News Julia Schneemann | February 27, 2025 0 Comments
LEKI Celebrates Mikaela Shiffrin’s Remarkable 100th World Cup Victory with Limited Edition Mikaela 100 Venom SL Poles LEKI athlete Mikaela Shiffrin won her 100th World Cup ski race, a slalom, on Sunday, February 23, in Sestriere, Italy, adding to her status as the greatest skier of all time. To commemorate Shiffrin’s remarkable 100th win, LEKI has produced 100 limited edition Mikaela 100 Venom SL poles to be sold online exclusively at LEKI USA. All proceeds from the […] Industry News SnowBrains | February 25, 2025 0 Comments
Club 100: Mikaela Shiffrin in the Exclusive Company of a Handful of FIS World Cup Athletes Mikaela Shiffrin made history last Sunday, February 23, becoming the first Alpine skier to win 100 World Cup races with her Slalom victory in Sestriere, Italy. While she is the first Alpine athlete to reach this milestone, other skiers have also surpassed 100 World Cup victories, and some active competitors are on the verge of joining the exclusive “Club 100.” […] Industry News Julia Schneemann | February 24, 2025 0 Comments
The 9 Greatest Ski Racers of All Time [Updated March 9, 2025] SnowBrains assembled a list of the ten greatest alpine skiers of all time for our readers. Only one of these ten athletes is still active; the other nine have all retired. To find a numerical measure, we created the ranking by the number of World Cup wins in alpine disciplines. In reverse order and starting with […] Industry News Julia Schneemann | February 23, 2025 5 Comments
To Celebrate Mikaela Shiffrin’s 100th World Cup Win, Ikon Pass to Match Up to $50,000 in Donations for Share Winter Foundation In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives. Ikon Pass holders are encouraged to make a donation at ikonpass.com/ambassadors/mikaela-shiffrin. Related: Mikaela Shiffrin […] Industry News SnowBrains | February 23, 2025 0 Comments
Breezy Johnson & Mikaela Shiffrin Win Inaugural Alpine Team Combined at the 2025 World Championships in Saalbach-Hinterglemm, Austria 26 teams were at the start today to fight for the glory of winning the inaugural Alpine Team Combined event at the 2025 World Championships in Saalbach-Hinterglemm, Austria. Team USA had sent four teams to the start, as did France, Switzerland, and Austria. Italy had sent three teams and Germany two, while the remaining five nations—Slovenia, Norway, Canada, Bosnia and […] Julia Schneemann | February 11, 2025 0 Comments
USA Confirms FIS Alpine World Championship Team for Saalbach-Hinterglemm, Austria, Including Mikaela Shiffrin & Lindsey Vonn Mikaela Shiffrin and Lindsey Vonn, two of the most dominant names in ski racing history, might compete together for the first time in the newly introduced team Alpine Combined event at the 2025 FIS Alpine World Ski Championships in Saalbach-Hinterglemm, Austria. The U.S. Ski Team announced its 21-athlete roster on Friday, January 31, featuring a mix of seasoned champions and […] Industry News Julia Schneemann | February 3, 2025 0 Comments
Courchevel, France, FIS World Cup Night Slalom: Zrinka Ljutic Does it Again as Mikaela Shiffrin Returns After 60 days away from competition following a severe abdominal injury sustained at the Stifel Killington Cup in November, Mikaela Shiffrin returned to World Cup racing under the lights in Courchevel, France, on January 30. Though her quest for an elusive 100th World Cup victory will have to wait, the five-time overall champion made a crucial step in her comeback, […] Industry News Julia Schneemann | January 30, 2025 0 Comments
[VIDEO] The GOAT Returns: Mikaela Shiffrin Announces Post-Crash Comeback Plans U.S. ski racer Mikaela Shiffrin finally announced her return to competitive ski racing following her injury during the Giant Slalom race at Killington, Vermont, in November. Shiffrin had caught an edge during her second Giant Slalom run and went flying in a forward roll into the B-nets. She suffered a puncture to her abdomen, which she and her team believe […] Industry News Julia Schneemann | January 23, 2025 0 Comments
Mikaela Shiffrin Provides Update on Her Recovery After Sustaining Puncture Wound at Killington, VT U.S. ski racer Mikaela Shiffrin has provided an update on her YouTube channel “Moving Right Along” about her recovery following her crash during the Giant Slalom in Killington, Vermont. The 29-year-old caught an edge on her second run of the Giant Slalom race that sent her flying in a forward roll into the B-nets. During the tumble, the ski racer […] Industry News Julia Schneemann | January 2, 2025 0 Comments