Are ‘Premium Ski Pass Add-Ons’ Coming to More Alterra-Owned Resorts? Recently, at a number of Alterra-owned ski areas, we have seen the emergence of premium “Reserve Pass” options, giving guests the ability to skip lift lines and access exclusive amenities for an additional fee. At Sugarbush, Vermont, the Reserve Pass is a $2,000 seasonal add-on to an existing Sugarbush or Ikon Pass. It includes priority lift access on the Super […] Industry News Brent Glogau | October 17, 2025 0 Comments
How Premium Season Passes with Exclusive Amenities are Quietly Influencing the Ski Industry Could it be possible that the ski industry is at the beginning of a major shift? For decades, skiing has balanced somewhere between outdoor adventure and luxury getaway, but a new wave of premium ski passes may be tipping the scales toward exclusivity. Resorts across North America are experimenting with ultra-expensive products that promise first tracks, shorter lines, private lounges, […] Industry News Brent Glogau | September 8, 2025 1 Comment
7 Essential Items to Pack For an International Ski Trip A U.S. TikTok influencer has been going viral for proving that some international skiing destinations may be much less expensive than staying in the country. So you’re convinced; you’ve booked your flights and the date is getting closer. Here’s a list of seven essentials not to forget if you’re going abroad this winter: #1 Your Ski Pass Ikon and Epic have […] Gear Brett Ploss | December 20, 2023 0 Comments
Internationally Acclaimed Artist Rashid Johnson to Design Aspen Mountain, CO, Ski Pass This Season The Aspen Ski Company, CO, announced the collaboration with artist Rashid Johnson for the 22/23 season. Every year Aspen Snowmass’ lift passes feature the artwork of a different artist. This year, internationally acclaimed mixed-media artist Rashid Johnson’s work will adorn the resort’s lift passes. Rashid Johnson was born in Chicago and studied at the Columbia College, Chicago, as well as the […] Industry News Julia Schneemann | August 29, 2022 1 Comment
Steamboat, CO Lift Ticket Hits Record High of $225 Steamboat Ski Resort, Colorado, a member of the Ikon Pass and a top-notch resort located in the Rocky Mountains of Colorado, has just announced an increase in single-day lift tickets for the second year in a row, this time surpassing the $200 mark. During holiday weekends, you can now expect to be paying $225 when showing up to the ticket […] Industry News Liam Abbott | January 20, 2021 5 Comments
Want Discounted Colorado Lift Tickets? The Gems Card Is Now On Sale For 2019-2020 Season What is a Gems Card? A Gems Card is a discounted promotional ski-pass with big discounts at 11 Colorado ski resorts. It’s currently on sale. For just $30, the Gems Card provides your choice of either: Two 2-for-1 lift tickets or Two 30% off lift tickets Use your Gems Card for either two 2-for-1, two 30% discounts, or one of each at all 11 […] Industry News SnowBrains | October 5, 2019 0 Comments
Sept. 2 Is the Last Day to Receive Lowest Price for Epic Pass and Epic Day Pass After Sept. 2 all of the Epic Season Pass options and the new Epic Day Pass will go up in price. There is less than a month left to purchase Epic season passes at the lowest price possible. The pass choices include the new Epic Day Pass, which was introduced by Vail Resorts in March of this year. This pass […] Industry News Taliana Potts | August 14, 2019 0 Comments
The Powder Alliance: The Hidden Gems of North America Unite The Powder Alliance is one of North America’s top multi-resort programs when it comes to variety. If you love shredding your home mountain, but also love exploring new resorts, this pass add-on lets you have your cake and eat it too. Purchase a top tier pass at any of the participating resorts and get three free days at the 19 […] Industry News Katy Shipley | July 3, 2018 0 Comments
The Ikon Pass IS The New Squaw Alpine Season Pass [sponsored by Squaw Alpine] The Ikon Pass is the new Squaw Alpine season pass. Squaw Valley Alpine Meadows is offering the Ikon Pass to all of its guests for the upcoming season. Although similarly priced to the former Tahoe Super Pass, the Ikon Pass offers access to an additional 25 destinations. Beginning this week, Ikon Pass and Ikon Base […] Industry News Robin Azer | April 19, 2018 1 Comment
Mammoth Mountain Introduces $99/Month ‘Work & Play Membership’ Ski Pass Subscription Nowadays we take out subscriptions in all areas of our lives. Music, movies, TV, gym are all things we pay for on a monthly basis. Well, now we can add your ski pass to that list, as Mammoth Mountain reveals their $99 a month pass, reports powder.com. Mammoth just introduced their “Work + Play Membership” for $99 a month. With […] Industry News Steven Agar | January 19, 2018 0 Comments
Niseko, Japan Added to the Mountain Collective If you need another reason to ski Japan this winter, you just got one. All four Niseko United resorts have signed onto the mountain collective pass for next winter. The pass now includes 40 days at 20 different resorts. The Niseko United resorts give Mountain Collective pass-holders 2 different resorts to chose from in Japan, as Hakuba Valley is also on […] Industry News Jake Rubnitz | August 9, 2017 1 Comment
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