The Start of Modern Skiing? A Look At 7 of the World’s Oldest Ski Resorts Where is the Birthplace of Modern Skiing? According to the International Skiing History Association, the art of skiing dates back some 3,000 years when archaeological evidence across the Eurasian arctic region shows evidence of primitive skis. But surely that doesn’t reflect today’s modern skiing with perfectly groomed slopes and high-speed lifts. So where do you go to find the birthplace […] Industry News Ryan Kime | March 23, 2025 3 Comments
Heroic Snow Groomer Driver Rescues Sisters as Avalanche Hits Cross-Country Ski Trail near St. Moritz, Switzerland Two cross-country skiers were caught in an avalanche on Sunday afternoon, January 26, near St. Moritz, Switzerland. The rare incident ocured on the cross-country trail near Isola along Lake Sils which is situated just below the Corvatsch ski area. Corvatsch is one of several ski areas in the Engadin Ski Area which joined the IKON pass this season. The incident […] Avalanche Julia Schneemann | January 28, 2025 0 Comments
Record Turnout for 3rd Glacier Clean-Up Day at Diavolezza near St. Moritz, Switzerland On Wednesday, July 24, the third Bernina Glacier Clean-Up Day took place at Diavolezza near St. Moritz, Switzerland. A group of 90 volunteers collected around 552 pounds or 250 kilograms of garbage on the Pers Glacier and Morteratsch Glacier under the guidance of experienced mountain guides from the Mountaineering School Pontresina (‘Bergsteigerschule Pontresina’) and the Go Vertical Mountaineering School. The Bernina […] Industry News Julia Schneemann | August 9, 2024 0 Comments
Ikon Pass Adds Renowned St. Moritz in Switzerland for Winter ’24/’25 Score the Lowest Prices of the Season Through April 18 Ikon Pass welcomes St. Moritz to the Ikon Pass community for winter 24/25, joining Zermatt in Switzerland for a total of six incredible European destinations. April 18, 2024, is the last day to score your Ikon Pass at spring’s lowest prices; prices go up $110, and savings end. Ikon Pass […] Industry News SnowBrains | April 4, 2024 0 Comments
New Study Reveals Ski Price Increases in Europe are Outpacing Inflation A new study by luggage and ski equipment storage company, Radical Storage, reveals the increasing cost of skiing in Europe. Skiing and the winter sports industry is a huge business, especially in Europe. Around 400 million people visit ski resorts yearly, with the Alps accounting for more than half of this. With skiing accounting for 7% of Europe’s tourism industry, […] Industry News SnowBrains | February 12, 2024 0 Comments
Men’s & Women’s FIS Alpine World Cup Events in France & Switzerland Canceled Due To Too Much Snow The Men’s Slalom at Val d’Isere, France, as well as the Women’s Super-G in St. Moritz, Switzerland, were both canceled on Sunday, December 10, 2023, due to too much snow on the pistes. Val d’Isere had also seen some rain on Saturday evening before temperatures dropped below freezing and the precipitation turned to snow. The rain and soft snow damaged […] Industry News Julia Schneemann | December 11, 2023 0 Comments
Mikaela Shiffrin Wins Downhill FIS World Cup in St. Moritz, Switzerland Team USA’s Mikaela Shiffrin won the Downhill event in St. Moritz, Switzerland, on Saturday, December 9, 2023. It marks Shiffrin’s 91st World Cup victory and fourth ever Downhill victory. The American skier is typically strongest in the technical disciplines Slalom and Giant-Slalom, but the victory just exemplifies the rare talent of this all-rounder. She is the only ski racer — […] Industry News Julia Schneemann | December 9, 2023 0 Comments
2 Former Winter Olympic Hosts Bid for Inaugural FIS Games in 2028 The International Ski and Snowboard Federation (‘FIS’) announced last week that it has received two applications to host the inaugural FIS Games in 2028. The bids came from two former Winter Olympic hosts: St. Moritz/Engadine in Switzerland, which hosted the 1928 and 1948 Winter Olympics and Lillehammer/Hafjell in Norway, which hosted the 1994 Winter Olympics. “We are thrilled with the […] Industry News Julia Schneemann | November 16, 2023 0 Comments
Diavolezza, Switzerland, Conditions Report: First Turns of the Season Report from Wednesday, November 8, 2023 Diavolezza is the first resort to open in the Upper Engadine area in Switzerland. Diavolezza is situated in the Bernina mountain range at an altitude of 2,958m (9,705 ft), and as you drive the pass road to the ski area, you cross the train line several times and you can often see the world […] Conditions Report Julia Schneemann | November 9, 2023 0 Comments
Diavolezza Ski Area, Switzerland, Postpones Season Opening By a Week Due to Lack of Snow The Swiss ski area Diavolezza near the famous ski town of St. Moritz announced yesterday, Tuesday, October 17, 2023, that the season opening for the public will have to be postponed by a week this year. The ski area was slated to open to the public on Saturday, October 21, 2023, but season opening will be moved most likely to […] Industry News Julia Schneemann | October 18, 2023 0 Comments
2023 Skier Visits Down 9% in Switzerland While US ski resorts booked a record season in 22/23 with 64.7 million skier visits, Swiss ski resorts had an average season with 23.2 million skier visits. Skier visits in Switzerland were down 9% on last year, however 21/22 had been the second best year in the last ten years, putting this season’s ski resort visitation number in line with […] Industry News Julia Schneemann | May 21, 2023 0 Comments
U.S. Snowboarders Julia Marino and Dusty Henricksen Win Slopestyle Crystal Globe While the Alpine race skiers wrapped up their season the week before, the Freestylers still had a last weekend of World Cup events scheduled at Corvatsch, near St. Moritz, Switzerland. U.S. Snowboarder Julia Marino earned her third-straight victory in Slopestyle. Marino put down an incredible second run, which secured her the victory with a score of 87.25 points, featuring a […] Industry News Julia Schneemann | March 28, 2023 0 Comments
U.S. Aerial Skier Chris Lillis Wins Bronze at World Cup in St. Moritz, Switzerland Last week Sunday, March 5, saw the FIS Aerials World Cup in St. Moritz, Switzerland. Present from Team USA were Derek Krueger, Quinn Dehlinger, and Christopher Lillis for the men and Kaila Kuhn, Karenna Elliott, Megan Nick, and Winter Vinecki for the women. Chris Lillis qualified in first place for the finals with an impressive Back-Double-Full-Full-Full jump, Quinn Dehlinger qualified […] Industry News Julia Schneemann | March 10, 2023 1 Comment
Can You Train For a Ski Marathon in 10 Days — Day 4 We are following Till and Wolf on their — hopefully successful — journey to competing in a cross-country endurance race. Neither of them has cross-country-skied before, and they only have ten days to get ready for the marathon-length race. Follow our real-time blog to participate in their journey to the 53rd Engadin Ski Marathon. Related: From Zero to Hero, a Real […] Laughs Julia Schneemann | March 6, 2023 0 Comments
Can You Train for a Ski Marathon in 10 Days — Day 3 My nephew Till and son Wolf decided to sign up for a cross-country marathon race three days ago. Prior to this, neither of them have ever been on cross-country skis before. This real-time blog documents their efforts to get ready for the 53rd Engadin Ski Marathon in just 10 days. Related: From Zero to Hero, a Real Time Experiment: Can You […] Laughs Julia Schneemann | March 6, 2023 0 Comments
Can You Train For a Ski Marathon in 10 Days? — Day 2: Tech-Day So, my nephew Till and son Wolf decided to compete in a cross-country ski marathon. The catch: neither of them has ever cross country skied before. We are keeping a real time diary of their 10-day-effort to compete in the 53rd Engadin Ski Marathon without any prior experience. Related: From Zero to Hero, a Real Time Experiment: Can You Train […] Laughs Julia Schneemann | March 4, 2023 0 Comments
Armani Launches 22/23 Winter Sports Line ‘Armani Neve’ With 3-Day Event in St. Moritz, Switzerland Giorgio Armani celebrated his Armani Neve (‘neve’ meaning snow in Italian) winter fashion line with a three-day event, culminating in an outdoor fashion show in St. Moritz, Switzerland. The fashion show took place opposite the Winter Olympic stadium in St. Moritz on a purpose-built catwalk in the snow. St. Moritz has been host to the Winter Olympics in 1928 and […] Industry News Julia Schneemann | December 22, 2022 0 Comments
The World’s Top 5 Most Exclusive Ski Resorts Engel & Völkers, globally known as the real estate agent for the most prestige properties, released their ranking of the world’s most exclusive ski resorts based on price per square meter. Ski properties for High Net Worth Individuals (‘HNWI’) are a lifestyle investment and a wise long-term capital investment, as demand outstrips supply in these prime locations. The pandemic has […] Industry News Julia Schneemann | December 21, 2022 1 Comment
Shiffrin Wins Super-G in St. Moritz, Switzerland The FIS speed weekend in St Moritz, Switzerland, from December 16-18, 2022, consisted of two Downhill events on Friday and Saturday and one Super-G on Sunday. The Downhill was dominated by the Italians, with Italy’s Elena Curtoni winning on Friday and Sofia Goggia from Italy winning on Saturday. The winner on Sunday however was no Italian, but Team USA’s Mikaela […] Industry News Julia Schneemann | December 19, 2022 0 Comments
Inflation Drives Price Hikes at European Ski Resorts for 22/23 Amidst rising costs driven by inflation and increased energy prices, several European ski resorts have announced price hikes this season. Prices in Austria are set to hike by an average of 8% across the country. SnowBrains had a look for our readers across different resorts. St. Anton in the state of Tyrol will increase their day pass from €61 to […] Industry News Julia Schneemann | November 28, 2022 0 Comments