Vail Resorts Named One of the Most Trustworthy Companies in America for 3rd Consecutive Year For the third consecutive year, Vail Resorts was recognized by Newsweek as one of America’s Most Trustworthy Companies. The 2025 recognition is based on an independent survey of more than 25,000 U.S. respondents, and each company’s overall score was composed of 80% from the survey results and 20% from social listening analysis. The Newsweek list measures companies based on a […] Industry News Press Release | April 3, 2025 0 Comments
More Than 20 Epic Pass Resorts Open for Spring Skiing & Snowboarding Check Out the Best Places to Ski and Ride Before the Season Ends Lock in Next Season’s Epic Pass by April 13 for 10 Buddy Tickets Spring skiing and snowboarding are in full swing with longer days, warmer temperatures, and fresh snow still falling. Across Vail Resorts owned and operated mountains, 21 resorts are still open for spring turns, pond […] Industry News Press Release | April 1, 2025 0 Comments
Widow Files Negligence Lawsuit Against Breckenridge, CO, and Vail Resorts Over Husband’s Fatal Chairlift Fall A tragic incident at Breckenridge Ski Resort, Colorado, two years ago has led to a lawsuit against Vail Resorts following the death of a skier who fell from a chairlift, reports The Denver Post. John Perucco, 60, of Illinois, died on March 17, 2023, after falling 25 feet from the Zendo chairlift onto a hard-packed, groomed trail. Related: Man Killed […] Industry News SnowBrains | March 20, 2025 0 Comments
Gamified Ski Lessons Are Here With Vail Resorts New My Epic Pro Technology My Epic Pro creates a seamless direct-to-lesson digital check-in, plus offers real-time updates and photos and gamification of ski and snowboard skills progression tracking The new technology launches in the My Epic app for the 2025/26 winter season at Vail Mountain, Beaver Creek, Breckenridge, and Keystone. My Epic Pro is the latest industry-leading innovation from Vail Resorts, following Mobile Pass, […] Industry News Press Release | March 18, 2025 0 Comments
How Vail Resorts Became Skiing’s Favorite Scapegoat Regardless of their profession or industry, every leader or winner is dissected and analyzed under a microscope by critics. Leaders and winners should be judged and understand that their decisions will be questioned, and they should be expected to be held to a higher standard than their competition. Sometimes, those opinions and criticism can be unjustified and misled by inaccuracies […] Industry News Gregg Frantz | March 17, 2025 1 Comment
Vail Resorts Q2 2025 Results: Total Revenue Up $59 Million and Visitation Increased Over Last Year Vail Resorts, Inc. (NYSE: MTN) yesterday reported financial results for the second quarter of fiscal 2025 ended January 31, 2025 and provided the Company’s ski season-to-date metrics through March 2, 2025. Related: Comparing the Price Development of Ikon, Epic, Mountain Collective, and Indy Passes Tl;dr: – Financial Highlights: Vail Resorts reported a net income of $245.5 million, up from $219.3 […] Industry News SnowBrains | March 11, 2025 0 Comments
2025-26 Epic Pass Launches at Lowest Price of the Year; Switzerland’s Verbier 4 Vallées is Now Even More Epic with Expanded Access for Pass Holders Epic Pass launches at $1,051 with unlimited, unrestricted access to world-class mountains like Vail Mountain, Whistler Blackcomb, Breckenridge, Park City Mountain and more Epic Day Passes (1-7 days) start as low as $47–$100 per day Access to Verbier 4 Vallées expands to more Passes, including Epic Local Pass Vail Resorts’ $2.5B+ investments in its mountain resorts continue to drive incredible […] Industry News Press Release | March 4, 2025 0 Comments
Keystone Ski Patrol, CO, and Vail Resorts Reach Contract Agreement KEYSTONE, CO—Yesterday, members of the Keystone Ski Patrol Union (KSPU) voted to ratify a new contract with Vail Resorts. This is the first contract KSPU has negotiated, marking a significant milestone for the group and bringing significant changes for the ski patrol. Related: Misinformation Claims Dominate Negotiations Between Keystone, CO, Ski Patrol Union and Vail Resorts Negotiations with Vail Resorts […] Industry News Press Release | February 24, 2025 0 Comments
Keystone Resort, CO, Reaches Tentative Agreement With Ski Patrol Union Keystone Resort, Colorado, and the Keystone Ski Patrol Union (KSP) are pleased to announce that they have reached a new tentative agreement through May 31, 2027. The Union’s bargaining committee is unanimously endorsing ratification by its unit with a vote scheduled to conclude by 7:00 p.m. on February 22. Together, the resort and union are looking forward to a great […] Industry News SnowBrains | February 17, 2025 0 Comments
Crested Butte Mountain Resort, CO, and Lift Maintenance Union Reach Tentative Contract Agreement Crested Butte Mountain Resort in Colorado and the Crested Butte Lift Maintenance Union have reached a tentative agreement on a new contract after a year of negotiations. This agreement, which extends through August 2027, is now awaiting ratification by union members, with voting set to conclude on February 12, according to a statement released this morning. Related: Crested Butte, CO, […] Industry News SnowBrains | February 11, 2025 1 Comment
Heavenly Mountain Resort, CA, Faces Wrongful Death Lawsuit After Snowboarder’s Suffocation A wrongful death lawsuit has been filed against Heavenly Mountain Resort in South Lake Tahoe, California, following the death of 46-year-old snowboarder Wesley Whalen in March 2023, reports the SF Chronicle. The incident occurred after a massive blizzard dumped seven feet of snow on the resort. Related: Woman Trapped for 15-Hours Overnight in Gondola at Heavenly Ski Resort, CA Whalen, […] Industry News SnowBrains | February 6, 2025 4 Comments
Man Injured After Chair Detaches and Falls 20 Feet at Attitash Mountain Resort, NH A chair on the Flying Bear chairlift at Attitash Mountain Resort, New Hampshire, detached and fell 20 feet on February 2, injuring a man, reports Peter Landsman at LiftBlog. The incident occurred at approximately 12:15 p.m. Witnesses reported that the man was conscious and walking after the fall. Ski patrol attended to him before he was transported to a local […] Industry News SnowBrains | February 3, 2025 1 Comment
Why Ski Patrollers at Park City Initiated The Biggest Ski Patrol Strike In History For Vail executives at Park City, Utah, December 27, 2024 started out as any other holiday would. Employees filtered in and were getting ready for the day, but at Ski Patrol Headquarters in both the Park City and Canyons base areas, the sense of normalcy would not last. Shortly after arriving, unionized patrollers read a brief statement in the locker […] Industry News Zach Armstrong | January 31, 2025 0 Comments
Misinformation Claims Dominate Negotiations Between Keystone, CO, Ski Patrol Union and Vail Resorts KEYSTONE, CO—On Wednesday, January 22, the Keystone Ski Patrol Union (KSPU) bargaining team met again with Vail Resorts for contract negotiations. The day focused on the company’s first counter to the union’s wage proposal, one day after the company announced a new “mountain complexity” pay incentive for its large non-unionized patrols. The new incentive was presented in the company’s wage […] Industry News SnowBrains | January 26, 2025 1 Comment
Vail Resorts Reports Certain Ski Season Metrics for the Season-to-Date: Skier Visits Down, Lift Ticket Revenue Up BROOMFIELD, Colo., Jan. 16, 2025 — Vail Resorts, Inc. (NYSE: MTN) today reported certain ski season metrics for the comparative periods from the beginning of the ski season through January 5, 2025, and for the prior year period through January 7, 2024. The reported ski season metrics are for the Company’s North American destination mountain resorts and regional ski areas, […] Industry News Press Release | January 16, 2025 1 Comment
Vail Resorts Faces Potential Securities Fraud Probe Following Park City, UT, Patrol Strike One of the nation’s oldest and most respected law firms has launched an investigation into Vail Resorts for potential securities fraud or unlawful business practices. The probe follows a significant stock price drop following reports of an ongoing ski patrol strike at Utah’s Park City Mountain Resort. In a press release dated January 14, 2025, Pomerantz LLP, a securities litigation […] Industry News SnowBrains | January 15, 2025 0 Comments
Gore Mountain, NY, Report: Last Day of the Winds, Snow on the Way Report from Thursday, January 9, 2025 After a two-hour drive from Burlington, Vermont, we arrived at Gore Mountain, the largest ski resort in New York State. The temperature was a biting four degrees Fahrenheit, with wind chills at the summit plummeting to a staggering -45 degrees. This marked the third consecutive day of a rare wind phenomenon, with gusts reaching […] Conditions Report Brett Ploss | January 13, 2025 0 Comments
Northstar California Resort and SOS Outreach Unite to Bring Local Parents to the Slopes for the First Time Northstar partners with SOS Outreach to introduce parents of program participants to skiing and snowboarding for the first time. Truckee, CALIF. – JANUARY 9, 2025 – SOS Outreach, a national youth development nonprofit that cultivates a sense of belonging through outdoor-based mentorship, offered parents of its program participants the opportunity to learn how to ski or snowboard for the first […] Industry News Press Release | January 11, 2025 0 Comments
Keystone, CO, Ski Patrol Union Pushes for Fair Pay and Better Conditions in Contract Negotiations with Vail Resorts The Keystone Ski Patrol Union (KSP) is in the midst of its first contract negotiations with Vail Resorts since unionizing last year, seeking fair wages and improved working conditions for its patrollers. With only a quarter of the proposed contract terms agreed upon so far, the union has ramped up its efforts to push for meaningful progress, highlighting frustrations over […] Industry News Martin Kuprianowicz | January 10, 2025 0 Comments
Epic Pass Holders File Class-Action Lawsuit Against Vail Resorts Over Park City, UT, Strike A class-action lawsuit has been filed against Vail Resorts, alleging the company failed to disclose the impact of a ski patrol strike at Park City Mountain during the peak holiday season, leaving thousands of skiers and snowboarders dissatisfied with their experience. The lawsuit, led by Illinois resident Christopher Bisaillon, represents anyone who purchased a lift ticket at Park City Mountain […] Industry News SnowBrains | January 10, 2025 5 Comments
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