“Winter Elements” Is a Love Letter to the Women Who Make Winter Possible An all-women creative team is building a new feature-length ski film that spotlights the people who keep winter culture running—patrollers, avalanche forecasters, snowcat drivers, photographers, brand leaders, and elite athletes. The project, Winter Elements, is now crowdfunding with a Kickstarter campaign running through November 23, 2025, with a planned premiere in fall 2026. Related: The 9 Greatest Female Freeskiers […] Martin Kuprianowicz | November 10, 2025 0 Comments
How Blizzard Tecnica’s Women 2 Women Initiative Has Redefined Skiing for Women Over the Past 10 Years A decade after its creation, Blizzard Tecnica’s Women 2 Women (W2W) initiative continues to shape the landscape of women’s skiing—not just through innovative gear, but through education, mentorship, and community. The program, which began in 2015, was built around one simple goal: listen to women skiers, design products, and provide opportunities that reflect their needs. According to a press release […] Industry News SnowBrains | October 9, 2025 0 Comments
SheJumps Brings New Deep Winter Ski Mountaineering Course to Selkirk Mountains, BC, to Help Women Build Technical Backcountry Skills For more than a decade, SheJumps’ Alpine School has been helping women and non-binary skiers build technical backcountry skills and confidence in serious terrain. Now, the nonprofit is expanding its flagship program with a new “Deep Winter Edition” of the Alpine Finishing School, set for January 17-24, 2026, at Selkirk Lodge in British Columbia. Related: Ikon Pass Expands Mountain Access […] Backcountry Martin Kuprianowicz | September 20, 2025 0 Comments
Girl Winter Film Tour Returns With Bigger Lineup and More Stops This Fall A film tour celebrating women’s ski and snowboard culture is returning this fall with double the stops and an expanded lineup of stories from across the snow community. The Girl Winter Film Tour, presented by Jackson Hole-based apparel company Stio, launches October 9 in Park City, Utah, before traveling to theaters across North America. The program features six short […] Industry News Martin Kuprianowicz | September 18, 2025 0 Comments
Carving New Lines: How Pakistan’s Women are Claiming the Snow The fight for women’s equality—at home, in politics, and across culture—is a story that has unfolded over centuries and around the world. On February 12, 1983, hundreds of women marched through Pakistan’s cultural capital, Lahore, to protest the discriminatory Law of Evidence instituted under General Zia-ul-Haq. The law, equating the testimony of two women to that of one man, was […] Deep Dive Jacqui Davis | August 29, 2025 0 Comments
Icebreaker Celebrates Female Ski Patrollers with “Powder & Power” Campaign Since 1995 icebreaker has been trailblazing natural performance apparel. At the heart of the company lies transparency, responsibility, and innovation. Its mission is movement towards a more natural way of living and push the status quo. Just this month the New Zealand-based company reached 96.14% of its goal to become 100% plastic-free. Alongside its pursuit of sustainability in performance apparel, […] Industry News Samantha Gates | February 12, 2024 0 Comments
National Park Service (NPS) Targets Increased Diversity With Female-Focused Hiring The National Park Service (NPS) has announced a seven-year initiative to focus efforts on hiring more women in law enforcement positions across the country. The NPS will be joining hundreds of law enforcement agencies in committing to increasing female representation in our law enforcement workforce by signing onto the 30×30 pledge, an initiative to advance the representation and experiences of […] SnowBrains | November 3, 2023 0 Comments
“Women Need to Be There.” Athletes Criticize Red Bull Rampage Riders for Being All-Male Again This Year Red Bull Rampage is one of the most thrilling and extreme downhill mountain biking events in the world. Held annually in the desert terrain of Southern Utah, the high-stakes competition challenges elite riders to conquer treacherous natural terrain, including massive cliffs, rocky drops, and steep chutes. The riders, handpicked for their exceptional skills and bravery, navigate gravity-defying descents, executing jaw-dropping […] Biking Martin Kuprianowicz | September 25, 2023 0 Comments
Three Women Top Prize Money Earners on Alpine Skiing’s World Cup Circuit Women were the top three earners on this year’s World Cup circuit. The International Ski Federation released the circuit’s earnings table on Monday. Athletes are not paid a base salary on the World Cup circuit. They must rely on competition results and personal marketability for income as a professional skier. Team donations and other outside funding can also improve their budget. However, […] Industry News Alex Mangels | March 29, 2021 0 Comments
VIDEO: FWT21 International Women’s Day – Celebrating Freeriding Women [arve url="https://youtu.be/PnBoz-g4wz8"] SnowBrains | March 9, 2021 Likes Tweets 0 Comments
Latin American Women Sets New World Record For Climbing Earth’s Three Highest Peaks All of us dream of being on the top of the world, but very few actually reach the top. Viridiana Àlvarez Chàvez had a bigger dream, climb the three highest peaks on the planet (Everest, K2, and Kangchenjunga) in record-setting time; a daunting task for even the most experienced of climbers. Viridiana completed the task in an inspiring length of […] Climbing Ryan Flynn | August 28, 2020 2 Comments
Pennsylvania Native Jenna Riccomini Represents The USA in Lausanne, Switzerland Junior Olympics On Saturday, January 18, 15-year-old Jenna Riccomini placed 8th in the world at Leysin Park in Lausanne, Switzerland after posting her third and final round score of 52.0 at this year’s Junior Olympic Slopestyle event! She also had an opportunity to compete in Big Air and Halfpipe while she was there. I grew up with Jenna’s aunts and uncles in […] Olympics Chad Walker | February 8, 2020 0 Comments
Bridging The Gap: Women in Action Sports Mikaela Shiffrin, Lizzie Armanto, and Kate Courtney are only a few of the empowering female athletes making a name for themselves in male-dominated sports environments. For many years, sports disciplines have been dominated by males. With a focus on strength, endurance, and physicality; many of these sports automatically leverage males. It is not easy for females to reach the top […] Brains Emily Crofton | December 19, 2019 0 Comments
VIDEO: The Faction Collective – The X Women’s Segment | Are These the Best Female Freeskiers in the World Right Now? [arve url="https://youtu.be/Y5PAWVjI5-0"] SnowBrains | November 29, 2019 Likes Tweets 0 Comments
VIDEO: The Ladies of the Jackson Hole Ski Patrol [arve url="https://youtu.be/6cEkGHz2kBQ"] SnowBrains | November 29, 2019 Likes Tweets 0 Comments
Tatum Monod’s Season Edit – “Bad Guy” – Is Now Live [arve url="https://youtu.be/-uag7xxDIn8"] SnowBrains | November 8, 2019 Likes Tweets 0 Comments
FIS Changes Official Terminology | Insists ‘Ladies’ Must Now be Referred to as ‘Women’ The International Ski Federation (FIS) yesterday announced changes to its official terminology when they approved a joint proposal of the Gender Equity Working Group, the Sub-Committees for Ladies´ Cross-Country and Alpine Skiing, as well as the Athletes Commission. In the English language “Ladies” must now be referred to as “Women”. Related: Mikaela Shiffrin Shares the Secrets to Her Success | No […] Industry News SnowBrains | June 13, 2019 0 Comments
VIDEO: Snowledge Women’s Ski Edit 2018 – Trio of Tahoe Women Shredding the Basin and the World [arve url="https://youtu.be/2E6d4enOJuY"] SnowBrains | November 30, 2018 62 Likes 0 Tweets 1 Comment
American Woman Smashes Land Speed Record on a Bicycle | Covers One Mile at 183.9-MPH Former US national track, road, and mountain bike champion Denise Mueller-Korenek, 45 has smashed the land speed record on a bicycle, covering one mile at 183.932 mph on a custom-built carbon KHS. The attempt on Sunday at the Bonneville Salt Flats in Utah beat the previous record of 167mph, held by Dutchman Fred Rompleberg and destroyed the women’s record of […] Biking Steven Agar | September 21, 2018 0 Comments
Highest Soccer Match Ever was Played by Female Teams on Mount Kilimanjaro Summit In June 2017, two teams of female soccer players climbed to the top of Mount Kilimanjaro and played the highest altitude game of football, of any gender, ever, reports Gripped. It was a world record and in 2018, they played another soccer game at the Dead Sea for another world record. The games were organized by Equal Playing Field (EPF), a […] SnowBrains | July 19, 2018 0 Comments