Icebreaker Celebrates Female Ski Patrollers with โPowder & Powerโ Campaign Since 1995 icebreaker has been trailblazing natural performance apparel. At the heart of the company lies transparency, responsibility, and innovation. Its mission is movement towards a more natural way of living and push the status quo. Just this month the New Zealand-based company reached 96.14% of its goal to become 100% plastic-free. Alongside its pursuit of sustainability in performance apparel, […] Industry News Samantha Gates | February 12, 2024 0 Comments
National Park Service (NPS) Targets Increased Diversity With Female-Focused Hiring The National Park Service (NPS) has announced a seven-year initiative to focus efforts on hiring more women in law enforcement positions across the country. The NPS will be joining hundreds of law enforcement agencies in committing to increasing female representation in our law enforcement workforce by signing onto the 30×30 pledge, an initiative to advance the representation and experiences of […] SnowBrains | November 3, 2023 0 Comments
“Women Need to Be There.” Athletes Criticize Red Bull Rampage Riders for Being All-Male Again This Year Red Bull Rampage is one of the most thrilling and extreme downhill mountain biking events in the world. Held annually in the desert terrain of Southern Utah, the high-stakes competition challenges elite riders to conquer treacherous natural terrain, including massive cliffs, rocky drops, and steep chutes. The riders, handpicked for their exceptional skills and bravery, navigate gravity-defying descents, executing jaw-dropping […] Cycle Martin Kuprianowicz | September 25, 2023 0 Comments
Three Women Top Prize Money Earners on Alpine Skiing’s World Cup Circuit Women were the top three earners on this year’s World Cup circuit. The International Ski Federation released the circuit’s earnings table on Monday. Athletes are not paid a base salary on the World Cup circuit. They must rely on competition results and personal marketability for income as a professional skier.ย Team donations and other outside funding can also improve their budget.ย However, […] Industry News Alex Mangels | March 29, 2021 0 Comments
VIDEO: FWT21 International Women’s Day – Celebrating Freeriding Women [arve url="https://youtu.be/PnBoz-g4wz8"] SnowBrains | March 9, 2021 Likes Tweets 0 Comments
Latin American Women Sets New World Record For Climbing Earth’s Three Highest Peaks All of us dream of being on the top of the world, but very few actually reach the top. Viridiana รlvarez Chร vez had a bigger dream, climb the three highest peaks on the planet (Everest, K2, and Kangchenjunga) in record-setting time; a daunting task for even the most experienced of climbers. Viridiana completed the task in an inspiring length of […] Climbing Ryan Flynn | August 28, 2020 2 Comments
Pennsylvania Native Jenna Riccomini Represents The USA in Lausanne, Switzerland Junior Olympics On Saturday, January 18, 15-year-old Jenna Riccomini placed 8th in the world at Leysin Park in Lausanne, Switzerland after posting her third and final round score of 52.0 at this year’s Junior Olympic Slopestyle event!ย She also had an opportunity to compete in Big Air and Halfpipe while she was there. I grew up with Jenna’s aunts and uncles in […] Olympics Chad Walker | February 8, 2020 0 Comments
Bridging The Gap: Women in Action Sports Mikaela Shiffrin, Lizzie Armanto, and Kate Courtney are only a few of the empowering female athletes making a name for themselves in male-dominated sports environments. For many years, sports disciplines have been dominated by males. With a focus on strength, endurance, and physicality; many of these sports automatically leverage males. It is not easy for females to reach the top […] Brains Emily Crofton | December 19, 2019 0 Comments