More Than Just a Marketing Tactic: Scott Sports Re-Source Program and its Environmentally Friendly Product Line Brought to you by Scott Sports We’ve all heard the same storyline over and over again: “Our company is green, we love the environment, we treat our employees great…” Yet for the most part, we find out this is just a greenwashed marketing scheme with no real action behind it. Thankfully in the world of sports where the success of […] Industry News Alex K | January 4, 2022 0 Comments
Why You Should Choose Mammoth Lakes, CA Over Just About Anywhere Brought to you by Mammoth Lakes Tourism As destinations from all over the world begin their multi-phase plans to reopen society and bring life “back to normal,” there may be no better time to release yourself back into the wild, to find new adventures and explore endless opportunities. For the last year, we have been navigating unfamiliar territory in our […] Featured Article Alex K | March 18, 2021 0 Comments
The Best Hike-To Terrain For Big Laps & Deep Powder at Alpine Meadows, CA. Brought to you by Squaw Valley Alpine Meadows, CA If you’re into skiing and riding, you’ve likely heard about the legendary terrain of Squaw Valley / Alpine Meadows ski resort located in Lake Tahoe, California. Known for showcasing the best talent in North America on steep, deep, and big lines generally located directly under the chairlifts for the entire resort […] Featured Article Alex K | March 2, 2021 3 Comments
Avalanche Safety Check with SCOTT Sports Brought to you by SCOTT Sports Beacon, check. Probe, check. Shovel, check. Touring partners, check and check. Safe snowpack with no red flags… check? It has been unfortunate that the start of the 2020-2021 winter season has been riddled with avalanche activity and the news of multiple deaths in every major winter state. Is this just because we have more […] Avalanche Alex K | February 23, 2021 0 Comments
Don’t Forget The Toilet Paper: The Most Common Items In My Backcountry Pack Brought to you by SCARPA Backcountry Week The first question I ask myself while prepping to head into the backcountry is always, “what do I need to bring?” I start running through the mental checklist of my gear choosing quickly what I’d like to take. There are my essentials, the gear I never leave the house without which includes everything […] Gear Review Alex K | February 9, 2021 1 Comment
VIDEO: “Made Back East” A Natively New England Ski Film Trailer [arve url="https://vimeo.com/483769588"] Alex K | December 8, 2020 Likes Tweets 0 Comments
The Future of the American Ski Shop: How Local Shop ‘FOTM’ Survives and Thrives During a Pandemic Privately owned ski shops must already compete with mega online retailers, corporately owned stores, and big-box retailers, so the idea of trying to survive a worldwide pandemic may seem daunting if not downright impossible. And as world leaders beg us to keep our social distance and avoid gatherings of almost any size, our local ski shops are begging us to […] Industry News Alex K | November 13, 2020 0 Comments
Five Functional Exercises to Keep You Injury Free And On The Mountain Longer For me, one of the worst reasons to miss a good day or skiing or riding is because of an injury I could have prevented. I don’t mean from taking a hard fall but from not having the strength, mobility and stamina to prevent an injury from overuse or bad position. How many times have you or someone you know […] Brains Alex K | March 21, 2020 3 Comments
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