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Snowriver, MI, to Install First and Only High-Speed Chairlift in Upper Peninsula

Snowriver to install the UP's first high speed chairlift

Snowriver Mountain Resort, located in Michigan’s Upper Peninsula, has just announced its plans to install a new Doppelmayr six-passenger detachable chairlift ahead of the 2023-24 season at the Jackson Creek Summit area of the resort. Replacing three of the ski area’s original chairs installed in the 1960s: the Chippewa Double (installed in 1961), the Leelinaw Triple (1964), and the Voyager […]
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Nick DeRiso |
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Construction Begins on Workforce Housing at Winter Park Resort, CO

Workforce Housing Foundation Setting

Across the state of Colorado, housing is a premium—a problem that’s only amplified in mountain communities. Therefore, it makes it extra challenging for people looking to move to the mountains and work at resorts to find housing. The past few seasons have shown resorts how detrimental a strong workforce is to keep lifts turning and guests happy. Winter Park Resort is […]
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Aunika Skogen |
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Dior Launches 22/23 Wintersports Fashion Line ‘DiorAlps Capsule’

Dior 22/23 DiorAlps Capsule

After the massive success of its inaugural 21/22 DiorAlps collection, Dior has again released a DiorAlps capsule for the 22/23 winter season. Dior partnered with renowned sports brands to combine their iconic, elegant designs with the best in snowsports innovation. Helmets, ski masks, and body armor are made in collaboration with POC of Sweden. Jackets and ski pants are designed […]
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Julia Schneemann |
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Unseasonably Warm Temperatures Put First-Ever FIS World Cup Cross-Border Race in Switzerland and Italy At Risk

Zermatt Cervinia

The world’s first-ever cross-border FIS World Cup is currently at risk as Europe has been having an unseasonably warm fall, making snowmaking at lower altitudes impossible. During the first ‘snow control’ last weekend, the green light for the race start could not yet be given by the International Ski Federation ‘FIS’. Related: First-Ever Cross-Border FIS World Cup Race To Be […]
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Julia Schneemann |
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Mt. Hood Meadows, OR, Increases Wages $1.75 Above State Minimum Ahead of 2022/23 Season

Mt. Hood Meadows, OR, announced it is raising its base pay to $16.25/hour and will adjust wages upwards for year-round and returning seasonal positions accordingly. Last year Meadows hiked its starting wage to $15/hour, well above the established Oregon State minimum wage for the Hood River County area. On July 1 the standard minimum wage in Hood River County was […]
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Avatar photo SnowBrains |
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Wild Mountain, MN, Will Open at Noon to Take ‘First to Open’ Title From Andes Tower Hills, MN

wild mountain, Minnesota

We prematurely reported this morning that Andes Tower Hills ski area in Minnesota would be the first North American resort open this season. At the time of writing this morning that was correct, but things move quickly in the ski industry. Wild Mountain, MN, just announced that they will be opening today at noon, pipping Andes Tower Hills by six hours. […]
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Avatar photo SnowBrains |
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History In The Making: Clean Up The Lake Expands To Eastern Sierra

Diver cleaning up

Partnering with government, nonprofits, businesses, Mammoth Lakes Tourism & more The Clean Up The Lake (CUTL) dive team that completed the 72-mile SCUBA cleanup of Lake Tahoe in 2021-2022, has just finished months of work establishing strategic partnerships in the Mammoth Lakes region with government, nonprofits, businesses, and Mammoth Lake Tourism, all leading to the organization solidifying a successful expansion […]
Avatar photo SnowBrains |
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Shaun White Partners With Backcountry to Expand His Whitespace Brand

snowboard, shaun white,

Legendary snowboarder adds new board designs, goggles, and winter apparel to evolving Whitespace brand, sold exclusively at Backcountry Shaun White, three-time Olympic gold medalist, and winner of the most X-Games gold medals in history, builds upon his namesake brand with the addition of premium apparel and gear collections designed for on and off the mountain moments. Developed alongside outdoor retailer […]
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Avatar photo SnowBrains |
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Bode Miller Ski Academy Not Going Ahead at Granby Ranch Resort, CO, This Winter

Bode Miller Ski Academy

Last week, Bode Miller and his long-term business partner Andy Wirth announced that their planned Bode Miller Ski Academy at Granby Ranch Resort in Grand County, CO, will not go ahead. The ski academy was supposed to be a state-of-the-art institution, providing academic and training support for aspiring snowsport athletes. The academy was planning to offer training for alpine, nordic, freestyle, […]
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Julia Schneemann |
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U.S. Ski & Snowboard and Outside Join Forces to Create North America’s Preeminent Snowsports Hub

Outside, US Ski and Snowboard, live stream

Innovative, multi-revenue-stream partnership will bring Olympic athletes, domestic World Cup events, and instructional content streaming to 250 million active users In a move that links America’s snowsports governing body and the country’s largest creator of outdoor recreation media and services, U.S. Ski & Snowboard and Outside Interactive, Inc., today announced a long-term strategic partnership to create and broadcast snowsports content. […]
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Avatar photo SnowBrains |
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