Alterra Mountain Company Elevates Its Commitment to Social Responsibility The Company has Appointed New Executive Heads of its Sustainability, DEI, and Community Foundation Efforts Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its Social Responsibility team. With an equal focus on three pillars – Sustainability, Diversity, Equity, & Inclusion, and Community – Alterra Mountain Company is committed […] Industry News SnowBrains | August 15, 2022 0 Comments
Alterra Mountain Company Names New President & COO of Deer Valley Resort, UT Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing […] Industry News SnowBrains | July 13, 2022 0 Comments
The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […] Industry News Ryan Kime | June 24, 2022 10 Comments
Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA At a Town Hall meeting in Olympic Valley Saturday, Alterra Mountain Company doubled down on its stalled development project, promising to seek a new round of approvals for its massive Tahoe proposal in 2023. Alterra owns the resort now known as Palisades Tahoe, formerly Squaw Valley, including most of the land at the mountain base. Their massive Olympic Valley development […] Industry News SnowBrains | June 1, 2022 7 Comments
Alterra Mountain Company Announces CEO Transition: Current President Jared Smith to be Appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board Denver, CO, May 25, 2022 — Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board. Smith joined Alterra Mountain Company in June of […] Industry News SnowBrains | May 25, 2022 3 Comments
Boxing Match Between Vail Resorts CEO and Alterra CEO to Determine Who Has the Better Mega Pass To Commence Tonight at 7 PM ET Tonight at 7 p.m. ET, we will finally have the answer to a question keeping us all up at night: which season pass should I buy. . . Epic or Ikon? Vail Resorts CEO, Kirsten Lynch, will face Alterra CEO, Rusty Gregory, in a cut-throat boxing match tonight. Both CEOs feel as though they have a lot to prove as […] Industry News Haleigh Hafner | April 1, 2022 4 Comments
Alterra Mountain Company Announces Largest Single Year Investment of $344 Million for Capital Improvements New Gondolas, Base Area Redevelopment and Enhanced Facilities Planned for Winter 22/23 Alterra Mountain Company announces its plans to invest $344 million in capital improvements for winter 22/23, reaching over $1 billion invested in transformational changes over the past five years. This reaffirms the company’s dedication to enhance the guest experience at its 15 North American destinations and almost doubles […] Industry News SnowBrains | February 28, 2022 15 Comments
Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […] Industry News SnowBrains | October 21, 2021 1 Comment