Alcohol at Altitude: Does 1 Beer in the Mountains Equal 3 Beers at Sea-Level? While living at an elevation of a mile-high or more for over a decade, I have frequently told my Flatlander visitors: “Be careful when you go out to the bars tonight… one drink at elevation equals two or three at sea level!” This urban myth, passed down to and by yours truly and countless others over the years, was established […] Brains Jared Roberts | June 9, 2025 0 Comments
Arapahoe Basin, CO is Hosting a Mobile COVID-19 Vaccination Clinic in Exchange for Free Drinks At the end of last ski season, Arapahoe Basin in Colorado offered a free ski-in ski-out vaccination clinic. For a couple of days, skiers and snowboarders were able to ride into a tent located at A-Basin’s base area, get their COVID-19 vaccination, and in return, receive a free drink from the ski area. Apparently, Arapahoe Basin found the project to […] Industry News Jesse | October 28, 2021 0 Comments
10 Barrel: Drinking Beer Is Required In A Mountain Town Brought to you by 10 Barrel Brewing Some people say altitude and alcohol don’t mix. But everyone knows beer and mountain life have a strong bond. A frothy beer seems to go hand-in-hand with the froth-fest of snow life. The beer company out of Oregon called 10 Barrel aspires to make beers to drink as part of an experience while […] Featured Article Rouchelle Gilmore | March 11, 2021 3 Comments
Alcohol By Choice: Tommyknocker Brewery’s Revolutionary Product Have you ever found yourself craving a late afternoon beer but don’t want an 8% IPA? Do you wish you had the ability to choose how much alcohol you want in your beer? If so, your dreams have come true, thanks to Colorado brewery Tommyknocker. Teaming up with Sustainable Beverage Technologies, the revolutionary trend towards alternative beer options is attracting a […] Brains Emily Crofton | February 28, 2020 0 Comments
Mikaela Shiffrin Shares the Secrets to Her Success | No Caffeine, No Alcohol, Lots of Sleep, and Sharp Focus Mikaela Shiffrin, the best slalom skier in the world right now, is the first skier, male or female, to make $1 million in prize money from a single season. Also the youngest slalom champion in Olympic history and the youngest skier to win 50 World Cup races, is there anything she does that gives her the competitive edge over her […] Industry News SnowBrains | January 30, 2020 0 Comments
Skiers 43% More Likely to Be Involved in a Crash if They’ve Been Drinking Alcohol A new study has revealed that over 1,000 Brits a day get injured on ski holidays after consuming alcohol. The study by Direct Line said skiers are 43 percent more likely to be involved in a crash after drinking, with 3.8 million reporting injuries on the slopes that were a direct result of consuming alcohol beforehand, reports the Independent. Related: Mikaela […] Industry News SnowBrains | December 5, 2019 1 Comment
Why Utah Liquor Stores Are Dumping Cases Of Beer Down The Drain Thought Halloween was already scary enough? Think again. Utah liquor stores are dumping massive volumes of beer down the drain at the end of the month. Any beer that remains on liquor store shelves in Utah at midnight on Oct. 31 — and is 5% alcohol by volume or less — will be poured down the drain, according to Kathy […] Industry News SnowBrains | October 25, 2019 0 Comments
Colorado Makes More Money From Marijuana Than From Alcohol… a Lot More Colorado just became the first state in history to generate more tax revenue from marijuana than from alcohol. According to the Colorado Department of Revenue, Colorado brought in $70 million in taxes related to marijuana over the past year. Compare that to less than $42 million brought in during the same time period for alcohol. Yesterday, Colorado declared a marijuana tax holiday, meaning that for just that one day, there were no taxes on marijuana. SnowBrains | September 18, 2015 1 Comment
Brain Post: Study Says NOT Drinking Will Shorten Your Life Not drinking is killing you… Seriously. There have been many studies showing that drinking moderate amounts of alcohol (2 drinks/day for men, 1 drink/day for women) is good for your health and can actually lengthen life. These studies generally focus on alcohol being healthy as it thins the blood and causes benefits to heart and circulatory health. A 2010 study in the journal Alcoholism: Clinical and Experimental Research that followed 1,824 participants between the ages of 55 and 65 for 20 years is showing that the benefits of moderate alcohol use may actually be social. There are some great facts from this study and we’re […] Brains SnowBrains | December 17, 2013 0 Comments
How To: Legally Smuggle Alcohol onto a Plane Alcohol is expensive on almost any flight. Remember when flying used to be fun? Free food, free booze, blankets, pillows, nice flight attendants? Those days are over, at least with USA airlines. Thus, we’ve gotta be intelligent in the ways we approach flying. If we go into it knowing that it’s a rough ride, we’ll be better off. We’ll be even […] SnowBrains | October 24, 2013 6 Comments
Brain Post: Why You Eat When You’re Drunk We’ve all done this.  You have a few drinks (or more) and you come home and eat like crazy.  It makes sense because it seems to help dilute the booze, help you sleep, and make you less hung over in the morning, right?  Not exactly. Amazingly, researchers in the UK, Holland, USA, and Spain have been looking into this stuff […] Brains SnowBrains | June 19, 2013 1 Comment
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