Peak Skis Extends Special Sale Until January 10 Offering Up to $500 in Savings Peak Ski Company, the company founded in 2022 by Bode Miller and Andy Wirth, has extended a special offer until January 10, where you save up to $500 when you buy a pair of Peak Skis with bindings. If you don’t need bindings, an automatic $250 will be taken off your skis if you purchase before January 10, 2024. Related: […] Industry News Julia Schneemann | January 8, 2024 2 Comments
Bode Miller Ski Academy Not Going Ahead at Granby Ranch Resort, CO, This Winter Last week, Bode Miller and his long-term business partner Andy Wirth announced that their planned Bode Miller Ski Academy at Granby Ranch Resort in Grand County, CO, will not go ahead. The ski academy was supposed to be a state-of-the-art institution, providing academic and training support for aspiring snowsport athletes. The academy was planning to offer training for alpine, nordic, freestyle, […] Industry News Julia Schneemann | October 17, 2022 3 Comments
Alpine-X, in Conjunction With Bode Miller and Andy Wirth, Bringing Year-Round Snow to Texas Alpine-X, a developer of indoor snowsports resorts across North America who announced in December 2021 that they are teaming up with Bode Miller and Andy Wirth’s consulting group, is today announcing that they plan to bring snow year-round to Texas. “We believe everyone should have the opportunity to experience the joy of snowsports, regardless of location or weather. That’s why we’re […] Industry News SnowBrains | March 1, 2022 0 Comments
Bode Miller and Former Squaw Valley Chief Andy Wirth Join Forces to Make Year-Round Snowsports Available to Everyone Alpine-X signs multi-year agreement with M BAR W Enterprises, LLC, a professional services and consultant group co-founded by legendary alpine ski racer Bode Miller, and Andy Wirth, ski industry veteran. Alpine-X, a developer of indoor snowsports resorts across North America, announced today that they have teamed up with M BAR W Enterprises, LLC, a consulting and professional services group co-founded […] Industry News SnowBrains | December 8, 2021 2 Comments
Former Squaw Valley CEO Andy Wirth Hopes to Run Colorado Ski Area As Granby Ranch, CO battles with a $62 million debt and potential foreclosure, a former ski industry CEO is assembling a team to manage the ski area and golf operations in Colorado. Andy Wirth and his son Jace submitted a bid last week to run Granby Ranch’s recreation amenities, The Colorado Sun reports. Wirth was with Steamboat Ski Area and […] Industry News SnowBrains | March 3, 2020 1 Comment
Attorney Ron Cohen to Replace Andy Wirth as President and COO of Squaw Valley Alpine Meadows, CA Ron Cohen, who was appointed as interim President and Chief Operating Officer of Squaw Valley Alpine Meadows in April 2018 when Andy Wirth left the resort, was today announced as the man to fill the role on a permanent basis. It is believed this new leadership will mark a shift in the culture at Squaw Valley Alpine Meadows. Cohen, who […] Industry News SnowBrains | August 15, 2018 1 Comment
Squaw Valley, CA is Considering Staying Open All Spring, Summer, and Fall… | The 2016/17/18 Season… https://soundcloud.com/truckee-tahoe-radio/squaw-alpine-4-15-17 Hear it from Squaw Valley CEO/President Andy Wirth above (skip to the 4-minute mark). Squaw Valley ski resort in California has so much snow that they are considering staying open all spring, summer, and fall right into the start of next season… “I’m actually considering staying open through the summer and fall so it becomes the 16/17/18 season. We’re […] Industry News SnowBrains | April 15, 2017 15 Comments
High Fives Awards Squaw CEO & President Andy Wirth with “Community Five” Award [Truckee, Calif.] May 6, 2014 – The High Fives Non-Profit Foundation emphasizes a strong sense of community through its continued effort to realize its vision of becoming the safety net for the winter action sports community. Beginning in April 2014, the Foundation will annually recognize five shining examples of community leaders with the Community Five Award. Co-Founder and Executive Director, Roy Tuscany has witnessed firsthand how important a community can be in the recovery process from a life-altering injury. Since his skiing accident in 2006, Tuscany has enjoyed seeing […] Industry News SnowBrains | May 7, 2014 1 Comment
Robb Gaffney Responds to Squaw CEO’s Tough Talk on NPR Against Creating Town of Olympic Valley Andy Wirth has come out strongly against the incorporation of Olympic (Squaw) Valley in an NPR interview saying that: “there are so many mistruths and mischaracterizations being made that we had to step up.” “They are suggesting that they can improve services. They have yet to even prove that they can sustain existing services. In fact, we […] Industry News SnowBrains | April 15, 2014 47 Comments
Squaw Valley Comes Out as Against the Creation of Olympic (Squaw) Valley as a City | Squaw’s CEO’s Letter: Squaw Valley’s CEO and President Andy Wirth wrote a letter to the Local Agency Formation Commission (LAFCO) on April 7th, 2014 about the formation of Olympic (Squaw) Valley as a city. Andy wrote the letter in an apparent attempt to shed light on the non-beneficial aspects of making Olympic Valley into a city. Squaw Valley ski resort is opposed […] Featured Article SnowBrains | April 9, 2014 11 Comments
Squaw CEO, Andy Wirth, Is Lucky To Be Alive | Graphic Skydiving Injury Details & Interview: 50-year-old Squaw Valley CEO Andy Wirth had a near death experience on October 13th, 2013 when he crash landed skydiving with JT Holmes in Lodi, CA. He has since spent 50 days in the hospital in Davis, CA had 21 surgeries on his right arm and will always be missing his right biceps muscle. Moonshine Ink just interviewed Andy Wirth about his arm injury and his life since his accident. Below in an excerpt from their interview with Andy. Moonshine Ink: Did you ever think this was the end? Andy Wirth: The [vineyard] posts created substantial trauma. I realized I was very close […] Industry News SnowBrains | January 30, 2014 7 Comments
Squaw Valley CEO Back After 50 Days in Hospital & 21 Surgeries from Skydiving Injury Squaw Valley CEO & President Andy Wirth is back at Squaw after spending 50 days in the hospital and enduring 21 surgeries on his right arm. Andy sustained a major arm injury on October 13th, 2013 after a crash landing in Lodi, CA after a skydive with pro skiers JT Holmes & Timy Dutton. Andy just put up an update on his condition on his Facebook page including a letter he wrote to Eddie Vedder, the lead singer of the band Pearl Jam. In this letter, Andy describes his accident and some of the […] Featured Article SnowBrains | January 14, 2014 5 Comments
Squaw Valley President & CEO Injured Skydiving Yesterday | 2 Surgeries, Currently in Hospital 50-year-old President & CEO of Squaw Valley, Andy Wirth, was skydiving alone yesterday in Lodi, CA when he had a very hard landing. During the hard landing Andy badly injured his arm. The arm injury must be pretty bad because Andy has already had one surgery and he is scheduled for another. SnowBrains’ medical team has told us that an […] SnowBrains | October 15, 2013 11 Comments
Squaw CEO Andy Wirth: “Your Voices Will Be Heard on New Squaw Village Project” President & CEO of Squaw Valley, Andy Wirth, has just written a piece in the Tahoe Tribune in response to all the feedback Squaw has gotten about their 101.5 acre Village proposal. Squaw has gotten a lot of feedback from the community about this project and its large size. Here is what Andy has to say about that feedback: “Most recently, we have been thinking about how to enhance the Village and make it more contemporary for the next generation of families and residents of […] SnowBrains | October 11, 2013 7 Comments