Aspen One Announces Updates on Its Efforts to Alleviate Housing and Childcare Pressures Within Its Communities Across Ski Industry June 16, 2025 – With housing and childcare at a critical juncture in mountain communities, Aspen One has made significant progress in adding units for its employees throughout the Roaring Fork Valley (RFV) and in other locations in which it operates, including Ketchum, Idaho, and Mammoth, California. Childcare also remains a priority within these communities, and Aspen One continues to be […] Industry News Press Release | June 16, 2025 0 Comments
Solo Skier Survives Being Carried and Partially Buried in Avalanche Near Aspen, CO A solo backcountry skier narrowly escaped serious injury after triggering a wet slab avalanche on June 1 in the Fourth of July Bowl area of Independence Pass, near Aspen, Colorado. The skier was swept 400 vertical feet downhill and became partially buried, with his head and one arm above the snow, according to a report on the Colorado Avalanche Information […] Avalanche AvyBrains | June 4, 2025 0 Comments
March Madness Ski Resort Edition: Vote on Who Will Be Crowned Champion as Best Ski Resort in North America While March may be the most exciting time of year for basketball fans, the month typically sees skiing wind down to a close—until now. To honor the most intense sports tournament on the continent, SnowBrains decided to host a March Madness of its own to find out which ski resort its following would crown champion as the Best Ski Resort […] SnowBrains | March 25, 2025 0 Comments
Why is That Tree Covered in Bras and Beads at the Ski Area? Every ski resort seems to have that one tree covered in bras, beads, boots, panties, and whatever people choose to toss on it. Many refer to it as the “panty tree.” There have been conflicting reports that debate when, where, and why panty trees came to be, so today, we must try to piece together the puzzle. Our earliest theory […] Brains Luke Guilford | February 18, 2025 6 Comments
The Daring Ski-Hayden Dream: War, Ambition, and Aspen’s Greatest “What if?” In the 1930s, a group of daring visionaries believed they could build a European-style ski resort high in the Colorado Rockies that might one day rival the grand destinations of the Alps. Their chosen site was Mount Hayden, rising above the ghost town of Ashcroft near Aspen—a snowy paradise they hoped would become a winter sports haven, complete with cutting-edge […] Clay Malott | February 13, 2025 0 Comments
X Games Changes History by Introducing A.I. Judging Assistant This year’s X Games in Aspen, Colorado, may have given us a peek into what snow sports competitions may look like in the future. The X Games’ main event on opening night was the Men’s Snowboard Superpipe, which saw the debut of artificial intelligence (AI) in assisting with the competition’s judging. This is the first time that AI has assisted […] Industry News Quinn Brophy | January 28, 2025 0 Comments
A Look Back at the Aspen Ski Patrol Strike of 1971 The recent Park City Ski Patrol strike demonstrated the importance of ski patrollers in daily mountain operations and visitor experience. The strike began on December 27, 2024, after prolonged negotiations with Vail Resorts regarding wage increases and benefits for the patrollers. The demonstration, which included picketing lines, job walk-offs, and social media campaigns, lasted until January 10, 2025. The strike […] Quinn Brophy | January 24, 2025 0 Comments
Top 5 Ski Towns That Love to Drink With the world having countless amazing ski towns (not to mention Germany is in its own league), we have kept this list limited to the United States. And since opinions are like, well you know, opinions, this list is in no particular order. Killington, Vermont Starting us off strong is Killington, Vermont. Lovingly and appropriately known as “the beast,” Killington […] Industry News Ayden Arca | December 14, 2024 1 Comment
Aspen Ski Company, CO, Offers Free Tickets to X Games Aspen 2025 to Local High School Students It should come as no surprise that Aspen, Colorado, produces some incredible young winter sports athletes. Three examples at the top of our heads are Gretchen Bleiler, Alex Ferreira, and Torin Yater-Wallace, all of which accomplished X Games podiums at a young age. These kids have great access to incredible terrain, both in-bounds and out-of-bounds. Aspen Skiing Company intends to […] Industry News James Pulfer | November 21, 2024 0 Comments
Top 9 Most Googled Ski Resorts in the United States As 2025 quickly approaches and around 90% of all Americans own a smartphone, accessibility to information is constantly at our fingertips. I find myself saying, “Just Google it” or “Look it up” multiple times a day about many different things. However, I must admit that most of those things are related to skiing. Thankfully, plenty of other people are constantly […] Industry News John Cunningham | November 18, 2024 0 Comments
Donald Trump To Attend Sold-Out Fundraiser in Aspen, CO, This Weekend Donald Trump is slated to fly into Aspen airport this Saturday, August 10, to attend a multi-million dollar fundraiser by the Republican Party. Tickets for the fundraiser are sold out, which will add some considerable funds to Trump’s election campaign, given ticket prices for the dinner and roundtable range from $25,000 to $500,000 per couple. Hosts of the Aspen fundraiser […] Julia Schneemann | August 9, 2024 0 Comments
Aspen One Housing Program “Tenants for Turns” Returns for 2024-25 Winter Season Aspen One is proud to announce the return of its local housing initiative, Tenants for Turns, which is now entering its fourth year. Designed to serve the mountain’s winter workforce, Tenants for Turns continues to incentivize Roaring Fork Valley homeowners to lease their guest houses, ADUs, mother-in-law units, or spare bedrooms to Aspen Snowmass, Aspen Hospitality, and ASPENX employees. Since […] Industry News SnowBrains | July 9, 2024 0 Comments
Winter Storm Traps Unprepared Hikers on Four Pass Loop, Maroon Bells-Snowmass Wilderness Area, CO Mountain Rescue Aspen successfully retrieved two hikers stranded near Snowmass Lake after they attempted the challenging Four Pass Loop trail. The overnight rescue occurred on June 30. Related: Could You Survive An Unplanned Night Out in the Mountains? The Pitkin County Regional Emergency Dispatch Center received an alert at 9:27 p.m. on Sunday from Garmin Company, reporting an SOS activation […] SnowBrains | July 3, 2024 0 Comments
Aspen Skiing Co. Announces 2024/25 Season Pass Prices 2 Months Earlier Than Usual To give its guests more time to plan their winter, Aspen Skiing Co. (SkiCo) has launched its 2024/25 season pass products and prices two months earlier than previous seasons. Passes go on sale June 25 and each one offers access to 5,600-plus acres of skiing and riding across its four Aspen, Colorado, area mountains and gives guests flexibility to choose […] Industry News Brent Thomas | June 26, 2024 0 Comments
Aspen, CO, Named Most Expensive Vacation Spot in the U.S. Spring is now in full swing, and many are starting to plan their summer vacations. There are so many options to choose from. Even if planning a domestic trip, the U.S. has diverse options to appeal to anyone’s preferences. When planning such a trip, cost is a major consideration. Thankfully, the travel experts at Optimus Travel have analyzed the cost […] Industry News Brent Thomas | April 30, 2024 0 Comments
$77 Million Aspen, CO, Ranch Sets State Record for Highest Priced Property Ever Sold The rising prices in Aspen, Colorado, homes continue to be compounded by post-pandemic market conditions where rich city dwellers are moving to resort communities. This was most evident when last week a 12,655-square-foot home on 60.78 acres of ranchland sold for $77 million, breaking the record for the highest-priced residential property ever sold in Aspen. The sale also broke the […] Industry News Brent Thomas | April 12, 2024 0 Comments
Murder, Cocaine, Money, Olympics, & Skiing | California Golden Boy Spider Sabich April 8 is Spider Sabich Day. It is a local holiday celebrated in Snowmass Village, Aspen, Colorado, in honor of one of America’s most famous ski racers. Yet many have never heard of him. In March 1976, the USA’s most famous skier, Spider Sabich, was shot and killed in Aspen, CO, by his singer/actress girlfriend, Claudine Longet. Cocaine was found in […] Miles Clark | April 8, 2024 140 Comments
SnowBrains Forecast: Spring Storms Keep the Fun Going in UT, CO, and WY Expected snow totals this week. Source: maps.weatherbell.com Forecast prepared the morning of Friday, April 5th Forecast Summary A strong cold front arrives in Utah and Western Wyoming Friday afternoon, and Colorado overnight, with very strong winds out ahead of the front followed by mountain snow behind the front. This front brings relatively light snow accumulations to UT/CO resorts, but hangs […] Weather WeatherBrains | April 5, 2024 0 Comments
Pairing Gloves with Ski Areas: What Glove to Wear at Which Resort We have all heard of wine pairing where the perfect wine is matched to your meal, but have you heard of glove pairing? Our experts have paired five North American resorts with the perfectly paired Hestra gloves or mitts to perfectly round out your skiing experience, taking into account conditions, terrain, and local vibe. Jackson Hole Mountain Resort, WY – […] Featured Article Julia Schneemann | March 29, 2024 0 Comments
SnowBrains Forecast: Early Week Cold Front Kicks Off an Active Pattern For Colorado NWS Estimated Snow Totals. Source: maps.weatherbell.com Forecast Summary The abnormally warm and windy pattern in Colorado comes to an end on Tuesday when a cold front sweeps across the state from the northwest. Snow showers start popping up over the mountains Monday morning, almost a full 24 hours in advance of the cold front. With relatively warm temperatures, snow should […] Weather WeatherBrains | February 25, 2024 0 Comments
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