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“Thank You, North Face:” Oil and Gas CEO Calls Out The North Face Clothing Company for Hypocritical Climate Activism

Martin Kuprianowicz | July 28, 2021
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Patagonia Says “Vote the A$$holes Out”

Vote the Assholes out

Patagonia, a leader in outdoor clothing, is letting people know what they think and what you should do. They want you to “vote the assholes out”. Their message of activism aims to remove politicians that deny climate change. The only way to do that is by voting and Patagonia is making sure you know. “It refers to politicians from any party who […]

Gear ReviewGear Review
Alex Camerino | September 17, 2020
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Virtika Outerwear CEO David Lesh Turns New Leaf, Announces Priesthood and Path to Salvation To Right Wrongs and Save Damned

View this post on Instagram A post shared by David Lesh (@davidlesh) DENVER, CO — Virtika Outerwear CEO and Founder David Lesh, who has been the target of ridiculous amounts of social media-driven hate speech over the course of the past few months despite a global pandemic and nationwide, racial controversy which you thought would have had everyone mad enough […]

Industry NewsIndustry News
SnowBrains | July 6, 2020
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Gear Review: Arc’teryx Cerium LT Hoody: Amazing Weight-to-Warmth Ratio

Cerlium LT Hoody

The 2020 Cerium LT Hoody by Arc’teryx is top of its class in terms of what gear you want to be wearing out in the mountains. The streamlined, lightweight, down hoody filled with 850 white goose down excels as a backcountry mid-layer or standalone jacket in cool, dry conditions. I was most impressed with the mid-layer’s warmth-to-weight ratio, along with […]

Gear ReviewGear Review
Martin Kuprianowicz | December 20, 2019
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Plant-Based Ski Wear and Bluetooth Powered Gadgets Set to Hit Slopes in 2020

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As the 2019/20 ski season finally gets underway, winter holiday provider Club Med has teamed up with industry experts to predict future trends in skiwear. People want more from their clothing, which is why the top trends go beyond just style – extending into safety, performance and more ethical ski fashion pieces. The latest slope wear predictions for 2020 include […]

Gear ReviewGear Review
SnowBrains | December 13, 2019
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