protect our winters

Winter Sports Generate $72-Billion and Create 695,000 Jobs | How Will Climate Change Affect the Industry?

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The global climate change is real, science says so. Whether humans are the cause of that, or if it’s just the normal fluctuation of temperatures of the planet over thousands and millions of years is another discussion. But temperatures, on average, are rising across the US, resulting in unpredictable weather patterns. Ski resorts that could in the past rely on […]
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WeatherBrains |
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Swedish Brand CHPO Releases New Watch Collection in Charity Collaboration with ‘Protect Our Winters’

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Each season, Swedish sunglasses brand CHPO creates a new collection where they donate 100% of the profits to a non-profit organization. The proceeds from this season’s FW17 range will go to Protect Our Winters, the group of professional athletes and industry brands that are committed to leading the way for positive climate change. From the official press release: Every season […]
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Steven Agar |
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Down To Earth Expedition, Chapter 1: Iceland

Down To Earth Expedition Mission “Down to Earth is filming a series of human-powered expeditions dedicated to education, effects of climate change, and how to live sustainably.” –Down To Earth Expedition About “To use the “outdoor classroom model” to educate children about the world around them To intentionally use human powered exploration To build awareness of where our food comes […]
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LadyBrains |
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Three Groups Making an Impact – Sustaining Skiing, Saving the Snow

This past election season went off the rails, with environmental issues taking a backseat to email scandals and locker room talk. That, along with other hurdles, has the Federal Government struggling to make “going green”a reality. Fortunately, some stalwart ski enthusiasts are holding it down, eye on the bigger picture, doing their part to help the environment. They like what […]
Robin Azer |
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Friday Fun: A Ben & Jerry’s… Beer?

The day has finally come. VT’s own Ben & Jerry’s and Colorado’s New Belgium Brewing Co. have teamed up to create an ice cream inspired brew – the “Salted Caramel Brownie” brown ale. The beer, which won’t hit shelves until fall, will be “laden with chocolaty, salted-caramel, vanilla goodness, while helping Protect Our Winters combat climate change,” according to the packaging. While a sixer of this may sound sickeningly sweet, there’s more to the story than ice cream beer. Both companies are “B-Corps” with strong histories of social activism, and Ben & Jerry’s Senior Global […]
ameliatraynor |
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Jeremy Jones to Meet With President To Discuss Climate Change & Accept Award

Squaw Valley professional big mountain snowboarder Jeremy Jones will be meeting with president Obama in the White House this week where he’ll deliver a letter signed by 75 high profile professional skiers that asks the President to push climate change legislation. “This is probably the best opportunity we’ve had to put the winter-sports community front and center with policy makers […]
Avatar photo SnowBrains |
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