Protect Our Winters (POW) Announces Stoke Fest Film Festival Tour 5 In-Person Film Festival Stops & 1 Virtual Event from October 7-29 Professional Snowboarder & POW Founder Jeremy Jones, Professional Skier Amie Engerbretson, and Local Athlete, Creative & Science Alliance Members Join POW For Films, Panels, Prizes & More BOULDER, Colo., Aug. 27, 2024 – Today, Protect Our Winters (POW) announced an expanded Stoke Fest Film Tour, with six fall stops across […] Industry News Press Release | August 28, 2024 0 Comments
Protect Our Winters POWers up the Outdoor State Climate advocacy organization Protect Our Winters (POW) is thrilled to announce the introduction of the Energizing Our Communities Act, a bill sponsored by Rep. Annie Kuster (D-NH) and Sen. Peter Welch (D-VT). The bill was introduced in both the U.S. House of Representatives and the U.S. Senate on April 18, and publicly announced on Earth Day. Over the last 18 […] Industry News SnowBrains | April 25, 2024 0 Comments
Arcade Announces POW x Joseph Toney Collab Belt Arcade Belts, a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (‘POW’) to help the people and places most impacted by climate change. Joseph Toney is a visual artist operating out […] Industry News SnowBrains | February 22, 2024 0 Comments
Imperfect Advocacy: Addressing The Climate Change Hypocrisy An upcoming film created by professional skier and Protect Our Winters (POW) Athlete Alliance member Amie Engerbretson, The Hypocrite, challenges the notion that winter sports athletes are hypocrites because they leave a large carbon footprint while chasing snow around the world, all while advocating for the climate. Although this film has yet to premiere, the message reflects a fundamental responsibility winter […] Industry News Luke Guilford | February 11, 2024 0 Comments
Austrian TV Commentator Cut Off Live On Air While Talking About Climate Change Former ski racer-come TV commentator Benjamin (‘Benni’) Raich looked stunned on live TV when his TV station told him “Stop” over his earpiece as he was talking about climate change during his coverage of the FIS Alpine World Cup in Sölden, Austria. “I’m not supposed to say anything more,” the 45-year-old said while still live on TV before the Austrian […] Industry News Julia Schneemann | November 1, 2023 0 Comments
FIS Responds to POW Petition Protect Our Winters (‘POW’) started a petition last week to put pressure on the International Ski & Snowboard Federation (‘FIS’) to better align wintersport with environmental sustainability. The initiative was prompted by the emergence of pictures from both preparations for the World Cup at Sölden, Austria, as well as the cross-border event at Zermatt, Switzerland & Cervino, Italy, that saw […] Industry News Julia Schneemann | October 24, 2023 0 Comments
Greenpeace Conducts Own Study to Challenge FIS’ Claims on ‘Climate Positive’ Status Greenpeace published a study in late May this year that called out claims by the International Ski & Snowboard Federation’ FIS’ of being ‘climate positive’ as nothing more than ‘greenwashing.’ The study was conducted by German consultant ‘Mission Zero’ and called into question several of the claims made by FIS in the past months. The key points Greenpeace and the […] Industry News Julia Schneemann | June 16, 2023 1 Comment
New Climate Change Themed Race Suit for Team USA for 2023 World Championships If you were paying close attention at the World Championship’s opening event yesterday, the women’s Combined event, you may have noticed Team USA skiers in a new race suit. US Ski & Snowboard, in partnership with Kappa and Protect Our Winters (‘POW’), equipped the Stifel U.S. Alpine Ski Team with a special race suit for the 2023 FIS Alpine Ski World […] Industry News Julia Schneemann | February 7, 2023 0 Comments
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