Calling All Snow Sport Enthusiasts: Come Check Out the Best Ski and Snowboard Expo Event by Sun & Ski Sports The end of the ski season is approaching, but that does not mean there are not things to look forward to going into the off-season. Throughout the season, ski equipment and gear get worn and sometimes need to be replaced before the next year. It is also that time of the year when new cutting-edge gear and equipment from the […] Industry News Gregg Frantz | March 18, 2024 0 Comments
Blizzard Unleashes New Collection of No Ordinary Skis – Anomaly An all-mountain ski by definition but an Anomaly by experience Blizzard is proud to introduce a brand-new collection of all-mountain skis crafted for skiers who defy the ordinary, Anomaly. Recognizing the ambiguity of the “all-mountain” category and the evolving needs of skiers who want a ski that marries downhill performance with multi-terrain versatility, Anomaly provides the foundation for skiers to […] Industry News SnowBrains | January 8, 2024 0 Comments
Blizzard Unveils a Heartfelt Tribute to Hilaree Nelson With Limited-Edition Ski and Children’s Book The project’s artwork and book were created by women from Blizzard’s Women2Women Group Yesterday, Blizzard announced the special release of a limited-edition Sheeva 10 and a children’s book, Leader of the Pack, in honor of fallen ski mountaineer Hilaree Nelson. A Blizzard athlete and icon that inspired a generation, this release is an homage to her legacy, created by the very […] Industry News SnowBrains | October 19, 2023 0 Comments
Jones Snowboards Introduces Re-Up Tech Snowboard Recycling Program Re-Up Tech is a first-of-its-kind program that recycles retired snowboards and upcycles the materials into new snowboards Winter apparel and backcountry gear brand Jones Snowboards is thrilled to announce a groundbreaking new snowboard production technology called Re-Up Tech that allows snowboards to be recycled and the collected materials to be used to make new snowboards. The Re-Up Tech process was […] Industry News SnowBrains | October 18, 2023 0 Comments
[VIDEO] PRESS SEND – It’s Just Skiing. It’s Not That Serious, and Winter’s Coming Blizzard cut Elyse Saugstad, Connery Lundin, and Noah Gaffney loose in Tahoe last spring to get to work on something VERY serious. They drank no margaritas and had no fun. Did you get the memo? Elyse, Connery and Noah did, and we think they understood the assignment. It’s about keeping the fun in skiing, not taking yourself too seriously, and […] SnowBrains | October 6, 2023 0 Comments
Keely’s Camp for Girls Launches 2023/2024 Sponsorships and Backcountry Camps Keely’s Camp, a female-founded and run camp, is thrilled to offer several unique experiences this fall for the next generation of girls to feel empowered, inspired, educated, and connected in skiing and outdoor sports. Apply today for two amazing sponsorship opportunities with Keely’s Camp: Girl on Fire Sponsorship Keely’s Camp, in collaboration with Blizzard, Tecnica, Stio, and SHRED are running […] SnowBrains | October 1, 2023 0 Comments
The Next Big Thing in Ski Construction Innovation Skiing has been around for centuries, and over the years, numerous technological advancements in ski construction have dramatically enhanced the skier experience. The evolution has been astounding from the early days of wooden skis and leather boots to today’s high-tech construction. The change has been especially theatrical in the last few decades and it seems almost every ski on the market […] Industry News Brent Glogau | April 4, 2023 0 Comments
[GEAR REVIEW] Blizzard Hustle 9 Ski – A Versatile All-In-One Delight With no mountain town to call home, my nomadic lifestyle means I don’t have a garage, crawl space, or basement to store my ski gear. I carry everything everywhere I go. Therefore, I need to have minimal equipment—one quiver for everything. My boots fulfilled these criteria, and I was looking for the perfect ‘do everything’ ski this season. Thankfully, Blizzard […] Gear Steven Agar | March 9, 2023 0 Comments
National Brotherhood of Skiers 50th Anniversary in Vail, CO, Day 4: Ski Racing and Ne-Yo Concert Report from Tuesday, 7th February 2023 The National Brotherhood of Skiers 50th Anniversary continued today in Vail, Colorado, with a full day of ski racing, backcountry ski course inspection, more demos, and Vail’s 60th Anniversary Concert (Soul on Snow). The weather for the 4th day of the NBS 50th Anniversary Black Ski Summit was a beautiful bluebird Colorado day; I […] Industry News Greg Obernesser | February 8, 2023 0 Comments
Gucci Collaborates With Top Ski Gear Manufacturers and Lindsey Vonn for the Gucci Vault Altitude Line Gucci Vault has launched a line of high-end designer ski gear that combines the unique Gucci aesthetic with the state-of-the-art technology from leading ski gear companies. Vault is Gucci’s experimental concept store that showcases vintage and new pieces by established and up-and-coming designers and showcases exciting collaborations. Vault Altitude is Gucci’s unique winter line of unique and sometimes quirky pieces […] Industry News Julia Schneemann | January 25, 2023 1 Comment
Blizzard Launches All-New Freeride Collection | Rustler and Sheeva Models Are Completely Redesigned and Built to PRESS SEND New Athlete-driven Rustler and Sheeva models are completely redesigned and built to PRESS SEND Blizzard proudly introduces the next generation of their best-selling freeride skis, Rustler and Sheeva, fully re-engineered to pop, drop or float off anything and everything thrown their way. There’s no shortage of Austrian-grade innovation in these skis, from new molds to new construction technologies. But ask anyone […] Industry News SnowBrains | January 9, 2023 0 Comments
[VIDEO] Neoteny: A Short Film About Playing in the Snow A Blizzard | Tecnica film This story follows the adventures of Kim & JJ Vinet during one of their days touring around Revelstoke, BC. Using this ski touring experience as the canvas, the athletes explore the idea of play and the importance of retaining that skill into adulthood. The film reminds us to explore new things in the face […] SnowBrains | December 1, 2022 0 Comments
How Russia’s Invasion of Ukraine Could Impact Ski Manufacturing This winter could see some supply disruption for ski and snowboard retailers. This does not just have to do with the lingering supply chain problems caused by the pandemic. Russia’s invasion of Ukraine is also a significant factor. Related: Killington Resort, VT Donates $20,000 to Ukraine Relief Efforts What does the conflict have to do with ski production? It is […] Industry News Brent Glogau | July 22, 2022 1 Comment
World Cup Ski Racing Takes an Overdue Step in the Right Direction for Gender Equality Let this sink in. Alpine skiing’s World Cup circuit began in 1967. It took until *today* for a woman to be named head coach of a *women’s* national ski team. What a moment for Karin Harjo.@OnHerTurf | @AlpineCanada https://t.co/q67Gi6adNA — Alex Azzi (@AlexAzziNBC) March 30, 2022 Karin Harjo makes history as the first woman to lead a World Cup ski […] Industry News Haleigh Hafner | April 4, 2022 2 Comments
[TRAILER] Return of the Turn 2021 – Is This the Best Edit of the Year? Will you be content letting the dust settle, or will you pick yourself up and rise form the ashes? After a hiatus in 2020, Return of The Turn is coming back for another season with the inspiring ski stories and knuckle dragging that you have come to expect. With the bar set so high, you will be amazed how high […] Featured Video SnowBrains | October 20, 2021 0 Comments
100+ Winter Outdoor Companies Stand Up to Congress COVID-19, the ongoing pandemic affecting millions around the globe, has drastically impacted the economy as a whole, forcing many operations to permanently close their doors. However, among those, the hardest-hit businesses have been the smaller-sized companies struggling to stay open. With winter just around the corner, the ski industry is facing financial struggles and uncertainties, which has urged over 100 […] Industry News Emily Crofton | August 12, 2020 0 Comments
The Results Are In: 2020 Shreddit Showdown Winners The judges have cast their votes and the results are in for the 7th Annual Shreddit Showdown. Despite a trying spring, riders came to the table and served up some quality skiing, riding, and editing along with a number of laughs, spills, and thrills. You can check out the winning videos first hand over on Granite Chief’s blog here. Without […] Industry News Eric Bryant | April 11, 2020 0 Comments
The Shreddit Showdown: Ski Movie Contest is ON | Shreddie Awards Night Canceled SHREDDIT SHOWDOWN UPDATE: With the help of our friends at SnowBrains.com, the Shreddit Showdown Ski Movie Contest is still ON! Sadly, the big night announcing the winning ski edits has been canceled due to the Covid-19 outbreak. Entry for the contest opens March 21st, Saturday, and closes March 30th at GraniteChief.com. Most of the entries come in the last days […] Industry News Eric Bryant | March 27, 2020 0 Comments
2019 Shreddit Showdown Winners Recap: Now Accepting Entries for 2020! Check out a couple of clips from last year’s Shreddit Showdown Adult and Teen winning ski edits and get a quick rundown on the awesome prizes from Blizzard, Tecnica, FlyLow, Smith, GoPro, Backcountry Access, and Helly Hansen. Thirteen winners will be announced at the Shreddie Awards, April 9th at the Truckee Community Art Center. Grab your camera, round up your […] Eric Bryant | February 28, 2020 1 Comment
Make Edit, Get Free Skis: The 2020 Shreddit Showdown presented by Granite Chief The sickest ski movie contest in the west, the 7th Annual Shreddit Showdown. With over $8000 in prizes, three entry categories, adult, teen, and grom, there are lots of winners. You could be one of them, just make a three-minute ski edit. Grab your camera, round up your posse, film some great skiing, add a storyline, pop it with killer […] Eric Bryant | February 28, 2020 1 Comment
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