Norway Mountain, MI, Plans May 3 Reopening After Discovering 7 Feet of Leftover Snow Norway Mountain in Michigan’s Upper Peninsula may not be entirely done with winter just yet. In a surprise announcement on social media on Wednesday, the resort revealed it had discovered a “hidden treasure” of over seven feet of snow still on the mountain. If conditions hold and snow can be pushed out successfully, the ski area plans to reopen this […] Industry News Martin Kuprianowicz | May 1, 2025 0 Comments
Mount Ashland, OR, Wraps Up Longest Ski Season in 30 Years Mount Ashland Ski Area has officially closed for the season, capping off its longest winter in 30 years with a total of 318 inches of snowfall and one of the strongest turnouts in the mountain’s history. The final lifts spun Sunday, April 27, as skiers and snowboarders soaked in spring conditions with a celebratory barbecue and beer garden. The closing […] Industry News Martin Kuprianowicz | May 1, 2025 0 Comments
How To Build Your Ultimate Ski Quiver When you first get hooked on skiing, you probably only own one pair of skis or even rent them. As you progress, you eventually buy something more advanced. You quickly notice how completely different one ski can feel from another. Related: You Have A Ski Quiver, Should You Have A Boot Quiver Too? This is why many advanced skiers build […] Brains Brent Thomas | May 1, 2025 7 Comments
Mom Rafts for Free on Mother’s Day and Dad Rafts for Free on Father’s Day with Tributary Whitewater in California LOTUS, Calif. (April 30, 2025) – Tributary Whitewater Tours is delighted to announce special offers for both Mother’s Day and Father’s Day, making these celebrations truly adventurous and memorable. On Mother’s Day, Sunday, May 11, 2025, and on Father’s Day, Sunday, June 15, 2025, mothers and fathers raft for free on half-day and full-day trips on the South Fork American […] Raft Press Release | May 1, 2025 0 Comments
[PHOTOS] More Fresh Snow for Ski Resorts in New Zealand Three weeks after the season’s first snow dusted the slopes of some ski areas in New Zealand, Mother Nature delivered again on May 1. While opening days are still weeks away, recent snowfalls at Treble Cone, Cardrona, Coronet Peak, and The Remarkables have reminded skiers that winter is coming. Related: Chilean Ski Resorts Report First Snowfall of the Season At Cardrona, […] Industry News Kiwi Brains | May 1, 2025 0 Comments
Summer at Aspen Snowmass, CO, Kicks Off May 24 With Half-Price Bike Passes Summer in Aspen Snowmass to Kick Off May 24. Another beautiful summer season is set to begin in just a few weeks, stacked with exciting events, activities, and improvements to Snowmass Bike Park Summer at Aspen Snowmass, Colorado, is always highly anticipated, and the season will return with exciting events and activities from May through early October. Whether guests are […] Industry News Press Release | May 1, 2025 0 Comments
These are the Last 4 Indy Pass Resorts Still Standing for the 2024-25 Season The East Coast and the Rockies have both experienced a true comeback year, offering skiers and boarders one of the best seasons in recent memory. At this point in the season, four Indy resorts in North America remain open, with a commitment to skiing into May. Let’s be real for a moment…staying open this late is nothing short of a […] Industry News Press Release | May 1, 2025 0 Comments
SnowBrains is Hiring Summer 2025 Interns SnowBrains is the world’s leading independent snowsports media outlet, and we’re on a mission to become the New York Times of the snowsports industry. To achieve this dream, we’re seeking passionate and talented individuals to join our team and take us to new heights. A Unique Opportunity for Snowsports Enthusiasts If you’re a positive, original, and intelligent individual who loves skiing, […] SnowBrains | May 1, 2025 0 Comments
Brian Head Resort, UT, Extends 2024–25 Ski Season With Bonus Weekend, May 9–11 Brian Head Resort celebrates its longest ski season and highest visitation in 60 years with a bonus weekend. Brian Head Resort, Southern Utah’s premier ski destination, is extending its 2024–25 ski and snowboard season with a bonus weekend, operating from Friday, May 9, through Sunday, May 11. The 2024–25 season marks a record-setting 181 skiable days, the longest in the […] Industry News Press Release | May 1, 2025 0 Comments
Whakapapa Ski Field on Mt. Ruapehu, New Zealand, to Reopen Under New Operator After Years of Uncertainty After years of uncertainty and financial instability, the New Zealand Department of Conservation (DoC) has granted a 10-year concession to Whakapapa Holdings Limited (WHL) to operate the Whakapapa ski field on Mt. Ruapehu. The decision marks a pivotal moment for New Zealand’s most prominent North Island ski destination, which has faced serious questions about its long-term viability following the collapse […] Industry News Kiwi Brains | April 30, 2025 0 Comments
What’s Left at the Forest Service? The Aftermath of the DOGE Cuts and How They Have Weakened Our Public Lands The Forest Service is in trouble. Already faced with budget uncertainty, the Forest Service and the rest of the U.S. Department of Agriculture fell into the sights of the legally dubious Department of Government Efficiency, DOGE, led by billionaire Elon Musk, vowed to cut Forest Service staff across the board by 10% as part of their purge of the Federal […] Industry News Zach Armstrong | April 30, 2025 0 Comments
15 Fantastic Spots for Summer Skiing in Europe Being it now almost May 1, many European resorts have already closed for the season but fret not—if you are keen to still get some turns in, there are plenty of resorts where you can still ski and board to your heart’s content. Here is a list of 15 of the best ski resorts that stay open all summer long […] Industry News Julia Schneemann | April 30, 2025 0 Comments
The 5 Most Impactful News Stories of the 2024-25 Ski Season The 2024–25 ski season in North America was one of the most eventful in recent memory, marked by inconsistent snowfall, major resort expansions, labor strikes, and shifting dynamics across the industry. From transformative infrastructure projects at top destinations to ski patrols walking off the job in high-profile disputes, the season was a reflection of both the ski world’s growing pains […] Industry News Brent Thomas | April 30, 2025 0 Comments
Mount Bohemia, MI, Received 314″ of Snowfall This Season, Surpassing Ski Resorts Across the Western United States and East Coast In a winter that surprised much of the ski world, a remote ski area in Michigan’s Upper Peninsula quietly outpaced some of the biggest names in North American skiing in one key metric: snow. Mount Bohemia, known for its rugged terrain and expert-only runs, ended its season on April 27 with a total snowfall of 314 inches—more than what was […] Industry News Martin Kuprianowicz | April 30, 2025 1 Comment
Loveland Ski Area, CO, to Replace Lift 7 for 2025-26 Season On April 25, 2025, Loveland Ski Area announced it will be replacing its 42-year-old fixed-grip double chair with a modern Leitner-Poma fixed-grip quad. Although Lift 7 is designed to seat four skiers or riders, Loveland will keep the capacity at three people per chair to maximize comfort and space for those learning how to ski or snowboard. Lift 7 is […] Industry News Luke Guilford | April 30, 2025 0 Comments
SnowBrains Forecast: First Snow of the Season for New Zealand – Up to 20 Inches Expected Early season southerlies will bury New Zealand’s central-eastern Southern Alps in the first meaningful dump of 2025, while a weaker, wetter pulse brushes the North Island—excellent news for base-building but with quality that trends from dense to drier as temperatures fall then rebound. A compact low sliding up the South Island Wednesday night ignites a one-to-two-foot event for Canterbury fields, […] Weather WeatherBrains | April 30, 2025 0 Comments
SnowBrains Forecast: Active Pattern Keeps Snow Dumping in Colorado for the Next 10 Days Colorado’s spring keeps the powder skis handy this week. A quick mid-week refresher drops light, high-quality snow tonight into Thursday, a brief lull follows, and then a slow-moving low spins up from Sunday through late next week, driving the deepest totals and the best chance for several sleeper powder mornings—especially across the Front Range giants. Wednesday night-Thursday wave delivers a […] Weather WeatherBrains | April 30, 2025 0 Comments
Burke Mountain Resort, VT, Sells for $11.5 Million After Major Fraud Case Involving Former Owner Burke Mountain Resort, a staple of Vermont steep skiing and ski racing, is entering a new era. Nestled in the town of East Burke, the mountain is a favorite among locals and elite athletes alike and was recently sold for $11.5 million to Bear Den LLC, a consortium of entities with longstanding ties to the ski resort, the VTDigger reports. […] Industry News Martin Kuprianowicz | April 30, 2025 0 Comments
French Backcountry Skier Dies in Fall Near Summit of Switzerland’s Highest Peak A 53-year-old French backcountry skier died on April 28 after falling near the summit of the Dufourspitze, Switzerland’s highest mountain, authorities confirmed. The climber was part of a two-person team that departed the Monte Rosa Hut early Monday morning, aiming to reach the 4,634-meter (15,203-foot) summit of the Dufourspitze, located in the Monte Rosa massif near Zermatt, Switzerland. Approximately 80 […] Industry News SnowBrains | April 30, 2025 0 Comments
Tūroa Ski Area Gears Up for Epic Winter Season on Mt. Ruapehu, New Zealand Tūroa Ski Area, New Zealand, just dropped its winter opening plans, with hospitality and snow play kicking off in Alpine Meadow from Saturday, May 31, and the ski and snowboard season set to launch on June 28, in time with the start of the New Zealand school holidays. Tūroa Ski Area’s Marketing Manager, Joanna Campbell, says the team is ready to welcome […] Industry News SnowBrains | April 29, 2025 0 Comments
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