evo To Open its Second Hotel in Tahoe City, CA The outdoor retail and experiences company, evo, paved its way into the ski community as one of the first online retailers in the industry in 2001. Since then, evo has opened brick-and-mortar locations, created evoTrip Adventures, and recently spread its wings into the hotel industry. The first evo hotel, Campus Salt Lake, opened in 2022 in Salt Lake City, and now […] Industry News Luke Guilford | February 6, 2024 0 Comments
Letter From The Editor: Myths, Fallacies, and the Usefulness of Social Media in the Backcountry I took my role as Editor with SnowBrains four years ago, when I was a young college kid at the University of Utah in Salt Lake City. I wanted to ski every day and find a way to make a living from writing, and by some cosmic chance I landed an internship with SnowBrains. Not long after that, I was […] Backcountry Martin Kuprianowicz | November 29, 2023 0 Comments
Hometown Mountain Shoutout: Kirkwood, CA – Admiration of the Sierra Crest I will never forget my first day at Kirkwood. There was a storm blowing in the night before continuing into the morning bringing feet of fresh snow. I pulled up to chain control in Hope Valley just 20 road miles south of Lake Tahoe. I stopped, rolled my window down, and asked how the road conditions were. The attendant stated […] Trip Report Brady James Kraabel | November 4, 2022 1 Comment
Salt Lake City’s Annual “Shred Fest” Kicks Off Winter With Utah’s Biggest Ski Festival This Weekend View this post on Instagram A post shared by Shred Fest (@shredfest.life) Salt Lake City’s biggest winter kick-off festival is back for two full days of action. Shred Fest is a winter and music festival that invites the community to celebrate the arrival of winter with a rail jam competition, lumberjack demo, food trucks, local breweries, and more. […] Industry News SnowBrains | November 4, 2021 0 Comments
Dive Crews Pull Up Over 5,000 Pounds of Garbage From Lake Tahoe Lake Tahoe is known for its beautiful panoramic views, great skiing, and the clarity and cleanliness of its water, and the locals are especially particular about that last part. Related: Lake Tahoe Is Currently at Its Lowest Level Since 2017 About 53,000 permanent residents live around Lake Tahoe, and over three million people visit the lake each year. On the […] Artur | June 29, 2021 0 Comments
Ski-Through Vaccine Clinic Hosted at Arapahoe Basin, CO COVID-19 vaccination numbers continue to go up, but healthcare providers are hoping that statistics will not plateau. To vaccinate more of the population, officials have had to get creative. At Arapahoe Basin, Colorado, the Summit County Public Health Department hosted a ski-through vaccine clinic on Sunday, May 16. The ski resort and the Summit County Public Health Department partnered to […] Brains Alex Mangels | May 18, 2021 0 Comments
SkiDUCK: Skiing & Snowboarding for Disadvantaged & Underprivileged Children & Older Kids “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” — Howard Thurman Not everyone is privileged enough to ski even once in their lifetimes. Thankfully there are good people out there like the ones working with SkiDUCK. SkiDUCK is an entirely volunteer-based […] Industry News SnowBrains | December 4, 2020 0 Comments
Hundreds of Pounds of Trash Removed from Donner Lake, CA As part of a collective effort to clean and preserve the Lake Tahoe region, volunteers from Clean Up the Lake are diving deep to remove hundreds of pounds of trash from the floors of one of the Sierra’s most immaculate lakes. Fueled by the desire to combat plastic and all forms of pollution, the non-profit will focus on scuba and strategic […] Emily Crofton | July 17, 2020 0 Comments
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