Vail Resorts Announce First Female CEO as Rob Katz Announces He’s Stepping Down Kirsten Lynch, current CMO, to be appointed CEO and Board Member Rob Katz, CEO since 2006, to become Executive Chairperson Ryan Bennett, current VP of Marketing, Lift Revenue, to be named CMO All transitions effective November 1, 2021 Vail Resorts, Inc. announced yesterday that Kirsten Lynch, the Company’s chief marketing officer, will be appointed chief executive officer and elected to […] Industry News SnowBrains | August 11, 2021 0 Comments
Vail Resorts Creates Deep Pockets With $1.3 Billion Cash On Hand—What’s Next? Vail Resorts as a company is one of the most polarizing topics in the ski community since skiers vs. snowboarders in the mid-’80s. The ski community is torn on whether to hate them for their mass acquisitions or to love them for the variety and coverage that their season pass offers. Regardless, there is one thing for certain: People are […] Industry News Artur | July 1, 2021 5 Comments
Vail Resorts CEO Rob Katz to Donate $29.3 Million From SARs Exercise | Announces Increased Focus on Racial Justice Vail Resorts announced that Chairman and Chief Executive Officer Rob Katz has exercised stock appreciation rights (SARs) set to expire in 2022 and will be making a charitable donation of 100 percent of the proceeds received. After withholding shares for the exercise price and taxes, Katz received 91,661 shares of Vail Resorts stock from the SARs exercise. These shares will be sold, and the […] Industry News SnowBrains | June 14, 2021 1 Comment
Vail Resorts CEO Rob Katz Says Key to Growth is Reducing Crowds As winter 20/21 approaches its natural end, in sharp contrast to the abrupt end of the 19/20 season, resorts will begin looking back at the successes, and failures, of the ski season that almost never was. All resorts introduced operational changes to enforce face-covering compliance, socially distanced lift lines and skier capacities, many closed restaurants, and on-mountain lodges, and ticket […] Industry News SnowBrains | April 14, 2021 20 Comments
Action For Change and Vail’s Steps Toward Inclusivity Last year, the cold-blooded killings of Ahmaud Arbery and George Floyd amplified the call for social change. Racial injustice, apparent across the world, was thrust into the spotlight through a single message: we have had enough. The response has been positively deafening, without letup. Since these events, a movement has swept the globe calling for systemic change and equality across borders. […] Industry News Alex Mangels | February 25, 2021 1 Comment
Vail Resorts CEO Rob Katz Apologizes to Guests for Recent ‘Unacceptable’ Customer Service Vail Resorts CEO Rob Katz has admitted in an open apology letter that the recent customer service experience for many guests is unacceptable and details how the company will address the issues going forward. There were always going to be many unknowns going into this season, and Katz admits for all they got right, there are areas where they clearly […] Industry News SnowBrains | December 14, 2020 5 Comments
VIDEO: Vail Resorts CEO Rob Katz Answers Your Questions About Reservation System [arve url="https://youtu.be/1PkF-eiaB8o"] SnowBrains | September 16, 2020 Likes Tweets 0 Comments
Vail Resorts Outlines its 2020/21 Winter Operating Plan Vail Resorts’ CEO Rob Katz revealed the company’s operating plan for the upcoming winter 20/21 season in a letter this morning. Today I want to share with you as much detail available on our approach to prioritizing your safety this winter. But first, I want to give you a sense of the principles guiding our decisions. It goes without saying […] Industry News SnowBrains | August 27, 2020 3 Comments
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