The SnowBrains Podcast | Episode #5 | “Renaming Squaw Valley, CA & Squaw Alpine’s 2020/21 COVID Strategy”

SnowBrains |
The SnowBrains Podcast – Episode #5 – Ron Cohen, President, & COO of Squaw Valley Alpine Meadows, CA.

 

The SnowBrains Podcast is brought to you by Alta Ski Area

 

 

Last month we proudly announced the launch of “The SnowBrains Podcast.“

The SnowBrains Podcast has already broken into the top 20% of all podcasts, and we’re honored and humbled.

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This week, we bring you episode #5 with the President & Chief Operating Officer of Squaw Valley Alpine Meadows in Lake Tahoe, California.

Squaw Valley will be renaming their ski resort in early 2020/21 due to the word “Squaw” being recognized as a racial and sexist slur.

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Ron Cohen briskly walks us through Squaw Valley’s renaming process before digging into Squaw Alpine’s COVID strategies. He then gives us an overview of their plans for the approved Base-To-Base Gondola to connect Squaw Valley to Alpine Meadows.

“When you say ‘well who’s in charge of the [renaming] process?’ – ultimately it’s me, I’m accountable, that’s what happens when you take the job.” – Ron Cohen
***Correction: In this podcast, Miles states that Ron and his wife Stacy Corless are on the Mono Country Board of Supervisors – only Stacy is on that board.

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Episode #5:

Renaming Squaw Valley, CA

& Squaw Alpine’s 2020/21 COVID Strategy

Ron Cohen, Squaw Alpine President & COO – Renaming Squaw Valley, CA & Squaw Alpine’s 2020/21 COVID Strategy | Brought to you by Alta Ski Area
 
“When you say ‘well who’s in charge of the [renaming] process?’ – ultimately it’s me, I’m accountable, that’s what happens when you take the job.” – Ron Cohen
 
Ron Cohen is the President & Chief Operating Officer of Squaw Valley Alpine Meadows in Lake Tahoe, California. Ron has been the President and COO of Squaw Alpine since April 2018. Ron brings 17 years of outdoor industry experience to Squaw Alpine and has been an attorney for many years. Ron’s experience includes serving as Alterra Mountain Company’s Deputy General Counsel in 2017-18. Before Alterra, Ron held several positions during an eight-year tenure at Mammoth Mountain Ski Area, where he ultimately served as Chief Administrative Officer and General Counsel. Ron is a graduate of the University of California Santa Barbara and Northwestern University School of Law. He started his career practicing law in Los Angeles and then Mammoth Lakes before purchasing Tioga Pass Resort, a backcountry ski and summer resort, with other investors and running it from 2002-2010. Ron and his wife, Stacy Corless, are also members of the Mono County Board of Supervisors.
 
 
In this episode, Ron & Miles discuss why Squaw Valley is changing its name, what the renaming process looks like, what the likely new name candidates are, what Squaw Alpine’s COVID-19 operational procedures will be, as well as what the future of the Base-To-Base Gondola is.
 

Ron Cohen answers these critical questions:

 

  • Why is Squaw Valley changing its name?
  • When will the name be changed?
  • When will the new name be announced?
  • What does the renaming process look like?
  • Why is Squaw changing its name now?
  • Is Squaw considering naming the resort after the Washoe Native Americans who used to live there?
  • What will be Squaw Alpine’s COVID-19 operational strategy with regards to masks, lift tickets, season passes, chairlift riding, gondola capacity, lift lines, social distancing, & indoor dining?
  • What is the plan for the new Base-To-Base Gondola between Squaw and Alpine?
 
Please enjoy!
 
***
 
This episode is brought to you by Alta Ski Area; come enjoy Alta mid-week magic this season.
 
***
 
If you enjoyed this podcast, please share with friends & family, and please subscribe.
 
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The SnowBrains Podcast Episode #5 – Ron Cohen, Squaw Alpine’s President & COO
 
Recorded on November 3rd, 2020, in Cambria, CA (Miles Clark) and Olympic Valley, CA (Ron Cohen).
 
This episode was edited by Robert Wilkinson.
 
Music by Chad Crouch.
 
Host, producer, and creator = Miles Clark.
The SnowBrains Podcast. Image:  Sasha Motivala. Skier:  Miles Clark. Location:  Jackson Hole, WY.

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