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Alterra Mountain Company Expands Leadership Team With New Chief Development Officer, Chief Technology Officer, and Executive Vice President of Hospitality

Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Krista Sprenger as Chief Development Officer (CDO), Gui Karyo as Chief Technology Officer (CTO), and Andrew Bodziak in the newly created role of Executive Vice President (EVP), Hospitality. “We are excited to add these extraordinarily talented leaders in fields so crucial to the evolution […]
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Alterra Mountain Company Announces Major Expansion of Deer Valley Resort, UT – Ski Area Adding 16 New Lifts & Doubling in Size

Denver, CO, August 24, 2023 – Alterra Mountain Company, the world’s premier mountain operating company, has announced a major terrain expansion of Deer Valley Resort that will add 3,700 acres of terrain to its world-renowned, ski-only destination located in the Wasatch Mountains in Park City, Utah. In addition, the development of a new village and portal will dramatically improve access […]
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Alterra Mountain Company Closes on Acquisition of Schweitzer in Idaho

Schweitzer

The Addition Expands the Company’s Family of Destinations to 17 Alterra Mountain Company has announced the closing of the purchase of Schweitzer in Idaho, bringing the company’s total year-round mountain destinations to 17 throughout North America, including the world’s largest heli-skiing operation. “With the acquisition of Schweitzer, we are excited to expand our presence within the Pacific Northwest skier market. […]
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Stratton Mountain Resort, VT, Announces $6.9 Million Investment

Stratton

Stratton Mountain Resort, Vermont, announced a $6.9 million investment this week for the 23/24 season. The resort’s press release states that the investment will go into enhancing multiple facets of the guest and employee experience beginning in the base area with RFID lift gates and a reimagined Beginner Area. Stratton Mountain will be adding RFID gates to ease access to all […]
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Alterra Mountain Company Releases Its First Impact Report

Thredbo Ikon

DENVER, CO, June 7, 2023 – Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, to make positive impacts across […]
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Alterra Mountain Company to Acquire Schweitzer, Idaho

Schweitzer

The new mountain addition will add to the company’s family of destinations in the Pacific Northwest Alterra Mountain Company has announced that it has entered into an agreement to purchase Idaho’s Schweitzer, further expanding its portfolio in the Pacific Northwest by joining Crystal Mountain in Washington. The addition of Schweitzer will bring the company’s portfolio to 17 year-round mountain destinations […]
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Alterra Mountain Company Names New President & COO of Crystal Mountain, WA

Alterra Mountain Company announces that Matthew Darbous has been named President & Chief Operating Officer of Crystal Mountain in Washington, effective immediately. In his new role, Matthew will be responsible for all operations, driving profitability, and creating unparalleled experiences for guests and employees at the Pacific Northwest’s premier ski destination. Matthew will also oversee Crystal’s strategic development plan. Related: The […]
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Deer Valley, UT, in Talks to Operate New Billion Dollar Mayflower Mountain Resort with Snowboard Ban

Mayflower

Deer Valley, UT, is reportedly in talks with the developers of the new Mayflower Mountain Resort, Extell Development Company, about handling the operations of the new resort. The Mayflower Mountain Resort is currently under construction and is adjacent to the Deer Valley Resort. Related: First Trails Cut at New Mayflower Mountain Resort, UT, as Construction Begins Related: Utah’s Newest Billion […]
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Julia Schneemann |
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Vail Resorts to Close Colorado Retail Locations in Aspen and Telluride

Telluride

Vail Resorts has made the decision to close 19 equipment rental and retail locations in Aspen, Snowmass Village, and Telluride. The move effectively eliminates 69 retail jobs in these mountain communities. The move comes as a surprise to many. Laura Bonfiglio, a spokesperson for Vail Resorts, addressed the situation publically. She states: “Vail Resorts Retail has made the decision to […]
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Alterra Mountain Co. Ordered to Pay $18 Million to Ikon Pass Holders for Closing Resorts Due to COVID

red mountain resort, British Columbia, Rossland, ikon pass,

The pandemic cut the ski season short in March 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. However, Ikon Pass holders were unhappy and, in April 2020, filed a case to recoup the cost of the lost days skiing. In […]
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Alterra Mountain Company Announces Acquisition of Ski Butlers

Acquisition Will Fuel the Expansion of the Global Leader in Ski and Snowboard Rental Delivery Today Alterra Mountain Company announced it has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations while maintaining its current staff and leadership. The acquisition […]
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Alterra Mountain Company Elevates Its Commitment to Social Responsibility

The Company has Appointed New Executive Heads of its Sustainability, DEI, and Community Foundation Efforts Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its Social Responsibility team. With an equal focus on three pillars – Sustainability, Diversity, Equity, & Inclusion, and Community – Alterra Mountain Company is committed […]
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Alterra Mountain Company Names New President & COO of Deer Valley Resort, UT

Utah

Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing […]
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The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]
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Alterra Mountain Company Announces CEO Transition: Current President Jared Smith to be Appointed CEO; Current CEO, Rusty Gregory, to become Vice Chairman of the Board

Denver, CO, May 25, 2022 — Today, Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board. Smith joined Alterra Mountain Company in June of […]
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Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection

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Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […]
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Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

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Alterra Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs. Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of youth through winter sports. The two industry partners will unite […]
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