More Than Just a Marketing Tactic: Scott Sports Re-Source Program and its Environmentally Friendly Product Line Brought to you by Scott Sports We’ve all heard the same storyline over and over again: “Our company is green, we love the environment, we treat our employees great…” Yet for the most part, we find out this is just a greenwashed marketing scheme with no real action behind it. Thankfully in the world of sports where the success of […] Industry News Alex K | January 4, 2022 0 Comments
“Thank You, North Face:” Oil and Gas CEO Calls Out The North Face Clothing Company for Hypocritical Climate Activism [arve url="https://youtu.be/GH0UjtGCgU4"] Martin Kuprianowicz | July 28, 2021 Likes Tweets 5 Comments
Sugar Bowl Resort, CA Launches Contest to Find its Next ‘Head Designer’ Draw. Paint. Sketch. Illustrate. Crayons. Chalk. Stencil. Pencil. Digital art. Whatever the method, creatives of all experience levels ages 13+ are invited to submit their best original design for next season’s Sugar Bowl X Coal Headwear pass holder beanie. The goal? Win over the judges, become the fan-favorite, turn your custom artwork into an exclusive beanie design and win an […] Industry News SnowBrains | April 8, 2021 0 Comments
Jones Snowboard Founder Jeremey Jones Drops New Outerwear Line For the first time in its ten-year-history Jones Snowboards is selling snowboards and outerwear. Jones Snowboards announced today that the brand will start selling apparel for the first time later this year. A new line of outerwear including jackets, bibs, pants, and base layer pieces will hit retailers sometime in the fall, a spokesperson for the company told Snews. Snews reports that the […] Industry News SnowBrains | January 6, 2021 0 Comments
One Mid-Layer to Rule Them All – A Breakthrough in Insulation Technology “Be bold, start cold” has long been the mantra of backcountry skiers and riders. This popular saying is backed by the idea that it is best to start a ski tour with fewer layers because one’s body heat will significantly increase after a few minutes of exertion. However, this new touring jacket may obsolete that phrase and might just solve […] Industry News Spencer Cox | July 3, 2020 1 Comment
The GOAT, Lindsey Vonn Earns Stake in Swedish Goggle Company YNIQ [arve url="https://youtu.be/tKuytZSaoKU"] Chad Walker | January 2, 2020 Likes Tweets 0 Comments
Gear Review: Arc’teryx Cerium LT Hoody: Amazing Weight-to-Warmth Ratio The 2020 Cerium LT Hoody by Arc’teryx is top of its class in terms of what gear you want to be wearing out in the mountains. The streamlined, lightweight, down hoody filled with 850 white goose down excels as a backcountry mid-layer or standalone jacket in cool, dry conditions. I was most impressed with the mid-layer’s warmth-to-weight ratio, along with […] Gear Martin Kuprianowicz | December 20, 2019 0 Comments
Patagonia To Donate 100% Of Its “Black Friday” Sales To The Environment Patagonia Inc. has been a long standing advocate for the environment. They conduct their business in a manor which leads their industry in sustainability. They have accomplished a mission to use 100% recycled down in their equipment and have been using recycled wool, polyester, and nylon for a very long time. They also source organic forms of materials such as […] Climbing Dylan Cautela | November 21, 2016 0 Comments
Brain Labs: SockGuy Cycling Socks | The Best Socks Ever When it comes to selection, SockGuy has it down. With over 150 sock graphics, multiple styles and even a unicorn or two, They have a sock for everyone. We had a chance to wear a few different pairs of socks over this summer season while riding all sorts of trails, and boy did we love them! Purpose: SockGuy cycling socks are […] Biking Eric Behn | October 30, 2013 0 Comments
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