Squaw Valley, CA To Consider Changing Name Since “Squaw” Is a Racial Slur “The English word squaw is an ethnic and sexual slur,[1][2][3] historically used for Indigenous North American women.[4] Contemporary use of the term, especially by non-Natives, is considered offensive, derogatory, misogynist and racist.[1][2][3][4][5][6]” – Wikipedia According to Squaw Valley Alpine Meadows CEO of, Ron Cohen, Squaw Valley is considering changing its name due to the word “squaw” being a racial slur. We realize it is time to re-examine our use of the […] Industry News SnowBrains | June 22, 2020 27 Comments
Ikon Pass Announces Expanded Adventure Assurance Benefits for Winter 20/21 On April 17, Ikon Pass introduced Adventure Assurance, the industry’s first free program designed to alleviate uncertainty and provide flexibility to 20/21 pass holders. Today, Ikon Pass announces expanded Adventure Assurance benefits and more options to offer pass holders peace of mind for winter 20/21. Related: Ikon Pass Announces 20/21 Spring Promotion Extension to June 16, 2020 Whether pass holders […] Industry News SnowBrains | June 5, 2020 1 Comment
VIDEO: MSP’s Drop Everything | Why Does Squaw Valley, CA Produce so Many Legends? SnowBrains | April 22, 2020 73 Likes 1 Tweet 0 Comments
Placer County, CA Public Health Director Points Out Limited Hospital Capacity of County in Letter As the number of confirmed COVID-19 cases continues to skyrocket worldwide, elected leaders and public health officials are doing all they can to help prevent further infection. Placer County, located on Lake Tahoe in California, has been stressing the importance of social distancing protocols like most of the nation and in late March they strongly advised people from out of […] SnowBrains | April 3, 2020 0 Comments
NOAA: 20-28 Inches of Snow Forecast in Lake Tahoe This Weekend Brought to you by Squaw Valley Alpine Meadows The Truckee-Tahoe area is forecast to be hit with a winter storm this weekend that could deliver up to 2 FEET of snow to ski areas, according to the National Weather Service office in Reno. A special weather statement was issued, warning of the potential for a storm that could produce strong winds, […] Weather WeatherBrains | March 11, 2020 0 Comments
VIDEO: Squaw Valley’s Josh Gold STOMPS 70-Foot Double Backflip at Jackson Hole, WY View this post on Instagram A post shared by SnowBrains (@snowbrains) Today started out pretty mellow. The Squaw boys were in Jackson for their 1st time ever and they were hungry to huck cliffs so we threw some backflips off the cornice into Cody Bowl. Fun. Then when we got around the corner into No Name, they saw something big… […] Featured Video SnowBrains | February 25, 2020 1 Comment
Squaw Valley, CA Report: Private Powder Day on Palisades, Granite Chief Peak, Headwall! Report from January 22nd, 2020 Brought to you by Squaw Alpine Squaw Valley ski resort in California reported 5″ of new snow this morning. That snow came with big wind and warmer temperatures so we knew we needed to get high and hope the wind had buffed things out. It had. But not everywhere. We ran straight to Granite Chief […] Conditions Report Miles Clark | January 23, 2020 1 Comment
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