Emily Crofton

Gear Review: Helly Hansen Bellissimo Jacket and Powderqueen Pants

With the 2024 ski season fully underway and plenty more days left on the hill, it’s a great time to feature a gear review. Highlighting one of the top brands in the ski industry, Helly Hansen has been designing high-performance outerwear for outdoor professionals and athletes for over a century. Continuing its legacy of producing long-lasting, durable materials, Helly Hansen […]
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Emily Crofton |
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Winter at Mammoth Mountain, CA, Now in Full Swing

After an unusually slow start to the season at California’s Mammoth Mountain, the waiting game has finally come to an end. Following record-breaking snowfall last year, the dry spell that welcomed the 2023/2024 winter season had California locals putting their patience to the test, wondering when the long-awaited low-pressure system would make its way to the Sierras. With prayers to […]
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Emily Crofton |
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Alpine-X: The Future of Competitive Snowsports

Brought to you by Alpine-X The future of competitive snowsports has been revolutionized by a business endeavor striving to create more attainable access to snowsports for all demographic groups in North America. Creating equal opportunity to experience the joy of snowsports, Alpine-X, a developer of indoor snowsports facilities, is working to build a broader, more inclusive community of future athletes […]
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Emily Crofton |
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The Crescent at RED Mountain Resort, BC – The Future of Alpine Living

Brought to you by RED Mountain Resort RED Mountain Resort, the fiercely independent, highly unique ski resort located in Rossland, British Columbia, is in the early stages of reshaping the entire future of alpine living. Since gaining the industry’s attention at large with their ground-breaking business plan, which turned traditional ski area ownership models on their head, their unwavering commitment […]
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Emily Crofton |
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Mammoth Lakes, CA – Raising The Bar in Responsible Tourism

Brought to you by Mammoth Lakes Tourism When envisioning the quintessential, unforgettable escapade in the mountains, whether it be sun-soaked or snow-covered, you may picture how that place might look, sound, or, better yet, feel. A serene, natural setting encompassed by awe-inspiring mountains, with crystal clear lakes, pine forests, and adventure at every turn. For this perfect paradise, look no […]
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Emily Crofton |
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The North Face Pledges $7 Million Toward Supporting Diversity in the Outdoors

https://www.youtube.com/watch?v=KTYiEDMV7yA For those who seek solace and chase our passions in nature, access to the outdoors is crucial to our everyday lives. Our love and reliability for outdoor recreation have been especially magnified through the challenges of 2020, providing many with the ability to exercise, explore, and spend time with others in a safe environment. Unfortunately, it has become apparent […]
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Emily Crofton |
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Salt Lake City, UT New Airport Catering to Traveling Skiers

Attention skiers and snowboarders looking to chase bottomless powder: the Salt Lake City International Airport is revamping their entire complex with traveling snow seekers in mind. The $4.1 billion reconstructions, complete with a new baggage system, terminal, and two new concourses, will not only expand one of the country’s busiest transit hubs but will also cater to the likes of […]
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Emily Crofton |
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Meier Skis: Handmade Skis From Colorado Trees

Custom, handmade, and proudly produced in Colorado, Meier Skis has been gaining notable attention across the ski industry for its uniquely, sustainably built products. Designing and manufacturing hand-crafted, high-performance skis since 2009, its focus is driven not only by the desire to create unique skis but also to utilize sustainable material right outside their doors. While many ski companies strive […]
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Emily Crofton |
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Tahoe City, CA Pilot’s Plane Goes down Off Coast, Search Becomes Recovery Effort

An investigation involving a Cessna 182 Skylane airplane that reportedly crashed off the coast of Santa Barbara is now being treated as a recovery mission after search and rescue efforts were suspended. The lone occupant of the aircraft, 61-year-old Debra Nicholson of Tahoe City, Calif., lost communication with the Santa Barbara Airport Tower on Sunday, September 27th at approximately 7 […]
Emily Crofton |
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5-Year-Old Twins Break Record For Becoming the Youngest to Summit Mount Shasta

Mount Shasta, the infamous, 14,179-foot volcanic mountain located in Northern California, can be found on the bucket list of numerous mountaineers around the globe. To summit this majestic, towering peak, most experienced climbers dedicate weeks of training and acquire the necessary resources in order to successfully reach the top. From the fastest ascent to the number of times climbed, various […]
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Emily Crofton |
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Ski Town Property Prices Hit All Time High Following COVID Lockdown

There is no question that the coronavirus pandemic has changed our daily lives and the way society functions. Millions of people have lost their jobs, businesses have been forced to shut down, and schools have drastically adjusted their educational approach. One of the most noticeable changes as a result of the virus has been the number of employees now working remotely. […]
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Emily Crofton |
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Professional Skier Raises Money to Fund Planting of 100,000 Trees

Professional freeskier, Pete Oswald, is passionately fighting for vital reforestation efforts in Madagascar through a donation-based initiative called ‘Ski for Trees‘. As an influential presence in the ski industry, Oswald wanted to give purpose to his skiing and turn his love for the sport into a catalyst for positive change where it is needed most. With the campaign already proving to […]
Emily Crofton |
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The World’s Tallest Mountains Are Covered In Trash: Advocates Coming Together To Help

Mountains: the majestic wonders of nature that provide us with access to outdoor recreation, resources, and countless contributions to the welfare of mankind are sacred and crucial to protect. Essential to our survival, they cover 27% of the earth’s land surface and supply more than half of humanity’s freshwater. As mountains become more and more vulnerable and negatively impacted by […]
Emily Crofton |
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J Skis Collaborates with Jimbo Phillips to Release Allplay “Stacked” Skis

J Skis have joined forces with legendary artist Jimbo Phillips to collaborate on a new all-mountain ski, the Allplay “Stacked-Jimbo Phillips X J Collab.” Infamous for his iconic skateboard graphics, Phillips took advantage of the full length of these skis using his custom artwork similar to his eye-catching designs found on skate decks. These no-work, all-play skis are versatile, fun, […]
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Emily Crofton |
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